Impressions - August 2019 - 18

New Styles: Fleecewear
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Fleecewear, which will be emailed Aug. 27.
1. Hanes EcoSmart Pullover Hoodie
Style P170  Made of 7.8-ounce, 50/50 cotton/polyester (contains up to 5%
recycled polyester from plastic bottles)  Patented low-pill, high-stitchdensity PrintPro XP fabric is ideal for screen printing, according to the
company  Options include four youth and four adult styles, including the
EcoSmart fleece pant
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2. Champion Double Dry Eco Color-Block Pullover Hood
Style S750  Made, in part, with recycled polyester from plastic bottles
 Made of 9-ounce, 50/50 cotton/polyester fleece  Ideal for campus,
including practice squads, booster clubs and student organizations,
according to the company  Includes eight color-block options
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3. ANVIL Fleece Collection
Ultra-soft, 7.2-ounce, 75% combed ring-spun cotton/25% polyester  Choose
from crew necks (styles 71000 and 71000FL), pullover hoodie (style 71500) and
full-zip (styles 71600 and 71600FL) options  Adult sizes S-3XL and women's
sizes LS-L2XL are available in nine shades; the pullover hoodie is available in
six colors and sizes XS-3XL
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4. Wolfmark Sherpa Blanket
Fleece on one side, faux lamb's wool on the other  Hidden zipper for
embroidery so threads don't show on the backside  Measures 50" x 60" and is
available in 14 colors  Extra-large blankets measuring 60" x 72" are available
in select colors
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5. Tri-Mountain Maya Sleeveless Crew-Neck Fleece Dress
Style LB684  Made of 8.1-ounce, 60% polyester/35% rayon/5% spandex
fleece  Bust darts and two side-seam pockets  Sizes XS-4XL are available in
black, charcoal, navy, olive and vino
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6. Delta Apparel Adult Lightweight Hoodie
Style 90200  Made of 75% cotton/25% polyester; content varies for heather
colors  Features 1×1 rib cuffs and bottom band with spandex  Dyedto-match drawcord and front pouch pocket  Sizes S-3XL are available
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graphic placements.
The garment's cut also is tied to trendiness. For example, Mark
Seymour, chief sales officer, Next Level Apparel, says hoods tend
not to be as bulky. "Hoods have become lighter weight, single ply, or
[now include] a T-shirt liner in them [that makes them feel] more
relaxed on the back of the shirt."

Colors
Oatmeal's not just for breakfast anymore, Edwards says. "If you're
running a fleece program, oatmeal is a key color that's becoming another neutral among the multitude of gray heathers," she says. Other
popular heathers include mustard and military green.
Barry says color skews two ways: either super neutral, with colors
like vintage white, tan and beige trending; or super bold, with colors
like brick, yellow or lilac making an appearance.
Ereren agrees, saying that solid gray, navy and hunter green dominate, though bright colors like orange, coral and royal also are in
vogue. Seymour says oatmeal, blush, military green and other light,
natural-looking fabric colors are popular.
"The same colors in the T-shirt side of the business are creeping
into the fleece business, and it is exciting to see that color choice," he
says. "The variety of color is driving the business; having the choice
between a solid colorway and a heather colorway is important."
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I M P R E S S I O N S M A G . C O M AUGUST 2019

Fleece for All
Edwards says fleece is becoming more sophisticated, as younger demographics are demanding both stylish and comfortable apparel.
Davis says youth fleece trends are catching up with adult styles.
"Alternative Apparel launched its youth collection last year with two
of its most popular adult styles," he says. "This includes the Champ
Color-Block Printed Eco-Fleece youth sweat shirt." He notes that
eco-friendly fleece is growing in demand in the youth market.
Next Level launched its first kids' zip hood this year in an 80/20
blend. "It was adopted by the market immediately, and the mid-weight
fabric was driving it," Seymour says. "Fleece has gone from coarse
and scratchy to super soft on the inside and outside."
Performance fleece continues to be popular with the team market and for corporate wear, making moisture-wicking and warmthretention properties priorities, notes Edwards. In the men's category,
streetwear brands also incorporate performance fleece into their assortments. Streetwear also has facilitated the retro movement, which
has driven demand toward heavier fleece weights.
"Having performance apparel that can move with your body and
adapt to your surroundings will continue to make strides in fleecewear," Ereren says. "Being able to have more mobility without being
weighed down with heavy fleece will allow for suppliers to market
their products as multi-purpose."

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Impressions - August 2019

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