Impressions - October/November 2019 - 32

think.
Shop taLk

make.

Like this article? Read more
articles at impressionsmag.com.

do.

Shop

talk

Full Steam Ahead
Led by a self-taught screen printer, Rhino Graphics
continues to change the impressions game.
By MichAel J. PAllerino, contriButing Writer

RHINO GRAPHICS At A GlANCe

Rhino Graphics gets myriad
jobs from San Marcos residents
and businesses from around
the country.

C ompan y name: Rhino Graphics
address: 133 South LBJ, San Marcos, TX 78666
Foun ded: 1989
n o. oF employees: 4
deC oratin g m ethods oFFered: Screen printing, graphic design
C ompan y Website: rhinotees.com

recalls."At the time, there were eight of us,
all working part time and going to school
full time, trying to get this job done. We
worked around 55 hours a week running
the press, 10-12 hours a day, seven days a
week. It was a lot of work, but we were a
very close group and everyone was very
dependable."
If you're keeping score, the Rhino
Graphics team completed the job on
time and has since worked on the same
order twice a year for the same company
for 14 years.
On-The-Job Learning
Paul Whitmore still remembers the biggest
job that rolled through Rhino Graphics.
Not too long before a 44,000-shirt order came in, the San Marcos,Texas-based
shop had just purchased an automatic
screen-printing press. Before that, the
largest order it had tackled was around
4,000 shirts.
While Whitmore and company welcomed the challenge, there was a slight
catch. Not only had no one ever seen or
P.32

used an automatic press, but the job had
to be done in 30 days.
There is no mystery here: The Rhino
Graphics team not only had to learn how
to run the press, but also make up the time
"on the fly."
"For orders we had done previously
that included hundreds of shirts, we would
usually have two to three people working
on the manual press - one person loading
and the other two printing," Whitmore

i m p r e s s i o n s m a g . c o m OCT./NOV. 2019

Whitmore figuratively grew up in the business.When he started at Rhino Graphics
in 1989, he knew nothing about screen
printing. Originally from Austin,Texas, he
moved to San Marcos after leaving the Air
Force.While working as a bartender, the
bar's owner, Johnny Finch, approached
him with a chance to make some extra
money. Eventually,Whitmore decided to
take Finch - one of Rhino Graphics'
owners - up on his offer.



http://www.impressionsmag.com http://www.rhinotees.com http://www.impressionsmag.com

Impressions - October/November 2019

Table of Contents for the Digital Edition of Impressions - October/November 2019

Impressions - October/November 2019
Contents
First Impressions
From the Show Director
Overheard
First Look
Scene at ISS
Looking for Lifestyle Appeal
The Evolution of Athleisure
Branding Basics
Shop Talk
Embroidery Technique
Embroidery Production
Screen Printing Graphics & Design
Heat Printing
Ad Index/Classifieds
On Design
Impressions - October/November 2019 - Intro
Impressions - October/November 2019 - CT1
Impressions - October/November 2019 - CT2
Impressions - October/November 2019 - Impressions - October/November 2019
Impressions - October/November 2019 - Cover2
Impressions - October/November 2019 - 1
Impressions - October/November 2019 - Contents
Impressions - October/November 2019 - 3
Impressions - October/November 2019 - 4
Impressions - October/November 2019 - 5
Impressions - October/November 2019 - First Impressions
Impressions - October/November 2019 - 7
Impressions - October/November 2019 - From the Show Director
Impressions - October/November 2019 - 9
Impressions - October/November 2019 - Overheard
Impressions - October/November 2019 - 11
Impressions - October/November 2019 - 12
Impressions - October/November 2019 - 13
Impressions - October/November 2019 - First Look
Impressions - October/November 2019 - 15
Impressions - October/November 2019 - 15A
Impressions - October/November 2019 - 15B
Impressions - October/November 2019 - Scene at ISS
Impressions - October/November 2019 - 17
Impressions - October/November 2019 - Looking for Lifestyle Appeal
Impressions - October/November 2019 - 19
Impressions - October/November 2019 - 20
Impressions - October/November 2019 - 21
Impressions - October/November 2019 - 22
Impressions - October/November 2019 - 23
Impressions - October/November 2019 - The Evolution of Athleisure
Impressions - October/November 2019 - 25
Impressions - October/November 2019 - 26
Impressions - October/November 2019 - 27
Impressions - October/November 2019 - Branding Basics
Impressions - October/November 2019 - 29
Impressions - October/November 2019 - 30
Impressions - October/November 2019 - 31
Impressions - October/November 2019 - Shop Talk
Impressions - October/November 2019 - 33
Impressions - October/November 2019 - Embroidery Technique
Impressions - October/November 2019 - 35
Impressions - October/November 2019 - 36
Impressions - October/November 2019 - 37
Impressions - October/November 2019 - Embroidery Production
Impressions - October/November 2019 - 39
Impressions - October/November 2019 - Screen Printing Graphics & Design
Impressions - October/November 2019 - 41
Impressions - October/November 2019 - 42
Impressions - October/November 2019 - Heat Printing
Impressions - October/November 2019 - 44
Impressions - October/November 2019 - 45
Impressions - October/November 2019 - 46
Impressions - October/November 2019 - Ad Index/Classifieds
Impressions - October/November 2019 - On Design
Impressions - October/November 2019 - Cover3
Impressions - October/November 2019 - Cover4
Impressions - October/November 2019 - ISS1
Impressions - October/November 2019 - ISS2
Impressions - October/November 2019 - ISS3
Impressions - October/November 2019 - ISS4
Impressions - October/November 2019 - ISS5
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com