October/November 2019 Vol. 43 No. 5 impressions The Decorated Apparel Authority Oct./Nov. 2019 impressions Performancewear Trends Branding Basics Heat Press Must-Haves ATHLEISURE'S EVOLUTION / .24 P Locked in on Lifestyle /P.18 Performancewear has broadened its appeal to become synonymous with 'everyday wear' BRANDING BEST PRACTICES / .28 P 2019 SHOWS: FORT WORTH OCTOBER 3-5 | 2020: LONG BEACH JANUARY 17-19 | IMPRESSIONSMAG.COM | IMPRINTED SPORTSWEAR SHOW SPONSORhttp://www.IMPRESSIONSMAG.COM