Impressions - March 2020 - 44

think.
SUBLIMATION

make.

Like this article? Read more sublimation articles
at impressionsmag.com/digitaldecorating.

do.

Sublimation Pricing
Solutions: Part 1
Use these best practices to ensure a high
profit margin when using this decoration method.
BY JIMMY LAMB, CONTRIBUTING WRITER

How many times have you heard clients say they can get a
product that you sell at a cheaper price somewhere else? Have
you "given away" your products because you were afraid you
were charging too much or been hesitant when giving a price
quote? Have you ever felt like you had no real clue about what
to charge for products?
If you answered "Yes" to any of these questions, you should
know the following:
*	 The most successful shops rarely are the cheapest.
*	 Customers who come to your shop looking for a low
price will leave it looking for a lower price.
*	 Someone else always will provide cheaper services.
*	 Low prices don't build long-term loyalty.
In the sublimation world, pricing is a challenging subject
and there is no simple solution to building an accurate system
that guarantees a profitable pricing structure. Each shop has
unique costs and operational characteristics that must be considered. In addition, each market has a different take on what
constitutes a fair price.
The first element of a profitable pricing strategy is the most
important: cost. If you don't know what it costs to operate your
business, then it's highly unlikely that you can create a pricing
system that works.Too many people focus on the equipment
or consumables costs, but they are a small part of the equation
in the grand scheme of things.Therefore, it's best to begin the
pricing process with a focused cost-analysis strategy.
1. Determine operational costs. The first step is to identify and add all of your business's projected operational costs
for one year. Some costs are fixed, while others may change
as your business grows. Put everything in a spreadsheet so
you can update it as your business changes. Also, costs such as
merchandise for resale will be recovered in the sales process,
so don't include it unless you are entering into a payment plan
to purchase such merchandise.
The result of this exercise will be the total estimated amount
that you need to pay all of your yearly bills and yourself.Always
keep in mind that there will be unexpected costs and fluctuations, so don't assume this number is carved in stone. But it's a
reasonable starting point for your cost analysis.
P.44

The first step in creating a costanalysis strategy is to identify and
add all the projected costs for operating
your business for one year.

2. Break down the costs into usable increments. After
the initial assessment phase, you should have an approximate
figure for the annual operational costs. Break this number down
into something that's easier to understand.
Decide how many weeks you plan to operate your business
per year. Most people start with 48, as it allows for two weeks
of vacation and 10 business holidays. If your annual operational
cost is $60,000, divide that by 48 to get a weekly operating cost

I M P R E S S I O N S M A G . C O M MARCH 2020

44-46_IMP_0320_TMD_Sublimation 44

2/19/20 9:00 AM


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Impressions - March 2020

Table of Contents for the Digital Edition of Impressions - March 2020

Impressions - March 2020
First Impressions
From the Show Director
Overheard
First Look
Expo Scene
What Women are Wearing
‘It’s in My DNA’: A Roundtable Q&A
Fewer Problems with Poly
Tuning in to Social Channels
Shop Talk
Embroidery Production
Screen Printing Technique
Sublimation
Ad Index/Classifieds
On Design
Impressions - March 2020 - Intro
Impressions - March 2020 - CT1
Impressions - March 2020 - CT2
Impressions - March 2020 - Impressions - March 2020
Impressions - March 2020 - Cover2
Impressions - March 2020 - 1
Impressions - March 2020 - 2
Impressions - March 2020 - 3
Impressions - March 2020 - 4
Impressions - March 2020 - 5
Impressions - March 2020 - First Impressions
Impressions - March 2020 - 7
Impressions - March 2020 - From the Show Director
Impressions - March 2020 - 9
Impressions - March 2020 - Overheard
Impressions - March 2020 - 11
Impressions - March 2020 - 12
Impressions - March 2020 - 13
Impressions - March 2020 - 13A
Impressions - March 2020 - 13B
Impressions - March 2020 - First Look
Impressions - March 2020 - 15
Impressions - March 2020 - Expo Scene
Impressions - March 2020 - 17
Impressions - March 2020 - What Women are Wearing
Impressions - March 2020 - 19
Impressions - March 2020 - 20
Impressions - March 2020 - 21
Impressions - March 2020 - ‘It’s in My DNA’: A Roundtable Q&A
Impressions - March 2020 - 23
Impressions - March 2020 - 24
Impressions - March 2020 - 25
Impressions - March 2020 - 26
Impressions - March 2020 - 27
Impressions - March 2020 - Fewer Problems with Poly
Impressions - March 2020 - 29
Impressions - March 2020 - 30
Impressions - March 2020 - Tuning in to Social Channels
Impressions - March 2020 - 32
Impressions - March 2020 - 33
Impressions - March 2020 - Shop Talk
Impressions - March 2020 - 35
Impressions - March 2020 - Embroidery Production
Impressions - March 2020 - 37
Impressions - March 2020 - 38
Impressions - March 2020 - 39
Impressions - March 2020 - Screen Printing Technique
Impressions - March 2020 - 41
Impressions - March 2020 - 42
Impressions - March 2020 - 43
Impressions - March 2020 - Sublimation
Impressions - March 2020 - 45
Impressions - March 2020 - 46
Impressions - March 2020 - Ad Index/Classifieds
Impressions - March 2020 - On Design
Impressions - March 2020 - Cover3
Impressions - March 2020 - Cover4
Impressions - March 2020 - ISS1
Impressions - March 2020 - ISS2
Impressions - March 2020 - ISS3
Impressions - March 2020 - ISS4
Impressions - March 2020 - ISS5
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com