Impressions - April 2020 - 20

New Styles: Athletic Wear
7. A4 Cooling Performance Hooded Tee
Style N3409  Made from the company's 5-Star
fabric  Three sleeve lengths  Moisture-wicking,

sleeves, hood and side panels  Features 2.8-ounce,
polyester heat press-quilted front and back panels
 Raglan sleeves with self-fabric cuffs and sweep;

two welt pockets with woven trim; black zipper
placket; and drawstring hood  Available in two

ultra-tight knit for better opacity and printability,

color combinations

according to the company  Fade and snag

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11. JERZEES DRI-POWER Poly T-Shirts

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8. GAME Classic Wool/Leather Varsity Jacket
Custom school and urban fashion apparel  Large
selection of styles, sizes, colors and customizable

Made of 5.3-ounce, 100% polyester preshrunk
jersey  Look and feel of cotton with benefits of
performance polyester fabric without the sheen
or snagging  Ideal for sublimation decoration for
school programs, recreational leagues and runs,

options  Fast turnaround  Made in the USA

according to the company  Available in up to 16

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colors

9. Tonix Teamwear Tiger Stripe Athletic Polo
Styles 1820 and 1825  Color blocked with
moisture-wicking properties  Made with the
company's Lux Knit performance fabric that
provides advanced snag resistance while also

tri-blends will become more popular, as they
deliver a soft feel.
Environmentally conscious consumers are
interested in sustainability in all aspects of
their lives, and clothing is no exception. "This
macro trend is everywhere and is now hitting athletic wear," Thompson says. "There
will be a push in 2020 for more sustainability options with synthetics as the eco trend
continues to grow."

Style F7060  Full-zip hoodie with layer-knit

stain-release and odor-resistant properties with

resistant  Available in seven colors

Customization continues to
be a big trend in the athletic
wear category, as players
can have a say in how their
uniforms and other team
apparel look. Photo provided
by Founder Sport Group.

10. Tri-Mountain Headwind Hoody

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12. adidas Sport T-Shirt
Style A376 available from S&S Activewear  Made
of 6.1-ounce, 100% recycled polyester piqué
 Hydrophilic finish, with crew neck and open-hem

sleeve  UPF 50+ protection * Contrast adidas logo

keeping the body cool

on left sleeve

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Consumer Demographics

As with most areas of fashion, the younger
generation generally sets trends. Carlson says
Millennials and Gen-Z consumers have the
most influence. While Gen Alpha - consumers born after 2011 - is not as influential, he
says, they are savvy, and quick to understand
and jump on trends.
"Kids want to look like their heroes," Vanover says. "Fans and parents have expectations
that are driven by what they see on TV. Plus,
in some sports - like baseball, for instance
- the MLB has licensing agreements to get
uniforms into youth leagues, so there is even
great continuity there."
Vanover also says Millennials continue to
drive purchasing decisions, as they are not
only consumers, but also coaches, league officials and business owners. Look for the Gen
Alpha demographic to play a larger role in
this changing landscape in a few years. 

Hilary Daninhirsch is an award-winning freelance
writer based in Pittsburgh. Her work has been featured in a number of lifestyle and trade magazines.
She can be reached at hdaninhirsch@gmail.com or
hilarydaninhirsch.journoportfolio.com.
P.20

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Impressions - April 2020

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