Impressions - April 2020 - 31

STITCH'D EMBROIDERY DE VELOPMENT AT A GLANCE
C OMPAN Y N AME: Stitch'd Embroidery Development
ADDRESS: 686 S. Arroyo Pkwy., #165, Pasadena CA 91105
FOUN DED:2016
N O. OF EMPLOYEES: 1
DEC ORATIN G METHODS OFFERED: Embroidery, digitizing, consulting
C OMPAN Y WEBSITE: stitchdemb.com

This "Frantic Frog" design was Ceniceros'
entry in his first Impressions Awards
contest in 2016. He won first place in the
Most Creative Use of an Embroidered
Logo/Mascot category, as well as Grand
Champion of Embroidery honors.

2017."Alternatively, you can sew out a
design with an enclosed run-stitched box
and centered crosshairs. I call this a 'design
target.' Using this method also works well
for the initial steps in multihead production setups."
Ceniceros says the technique creates a
three-dimensional design feel and actual
placement on the garment.The crosshairs
and 90-degree angles, he says, are helpful
for good visual registration.The steps include digitizing, production of the target
and post production.
Ceniceros also is an expert in micro
lettering, offering the following advice
for embroiderers whose customers request
designs with small letters:
"It's important to keep the small letters
the way they are, in order to maintain the
integrity of your client's logo," he says.
Keep scale in check by always printing
a hard copy of the actual artwork before
beginning the digitizing process. Create
letters manually and consider stitch angles.
Keep things light - stronger stitching on
the bottom and lighter embroidery on
the top - and use finer materials. His last
reminder: Quality backing is key.
Four Years of Recognition
If Ceniceros'name sounds familiar,it's probably because he has won four Impressions
Awards. In 2016, his first time entering
the contest, he won first place in the Most
Creative Use of an Embroidered Logo/
Mascot category with his "Frantic Frog"
design. It also garnered Grand Champion

of Embroidery honors that year.
He won the third place in 2017 in the
Most Creative Use of an Embroidered
Logo/Mascot category with his "Bone
Shaker" design, which was created using
a ZSK Sprint 5 embroidery machine and
EDS II digitizing software.
In 2018, Ceniceros'"Gorilla Top Hat"
design won first place in the Digitizing
Artistry and Most Creative Use of Embroidery Logo/Mascot category. It was
created using SEDS 2 and SewGood
digitizing software.
Last year, he won second place in the
Most Creative Use of an Embroidered
Logo/Mascot with his "Panic Parrot"
design.
What's Next to Conquer?
Ceniceros says the best model for starting
a business is finding an aspect that gives
you an unfair advantage. For example,
he says most digitizers don't have a design background; he, however, can create
three-dimensional embroidery designs
that others cannot. This, along with his
deep knowledge of appliqué inserts, is a
game changer.
He says he wants to use his design talents and digitizing experience to offer a
stock-design program that could incorporate instructional videos.
"I would pick a nice design and construct
it in a way that people could [incorporate
certain techniques into] their own designs
that would be appealing and unique."
He also wants to team with a software

engineer to discuss ideas for embroidery
designs "on the fly."
"It would be fantastic for children and
young people to be involved with embroidery design," Ceniceros says. "A 5
year old could be a designer.Teenagers in
high school programs can design, and then
determine how to market and sell their
designs. Digitizing can become an amazing
tool you give to everybody."
His advice for others? "Embroiderers
with the drive, passion and desire to be
successful in this industry need to identify
and hone their strengths," he says."They
should be very proficient and strong in
their skill sets, whatever they decide to do."
Overall, he wants to keep pushing the
envelope and boundaries of digitizing."I
get a kick out of doing what no one else
has done," he says. 
Jennifer Morrell is an award-winning writer who
has written for a number of national consumer
and trade publications. For more information
or to comment on this article, email Jennifer at
jennmorrell@hotmail.com.

Embroiderers
should be very
proficient and
strong in their
skill sets.
APRIL 2020

30-31_IMP_0420_ShopTalk 31

P.31

3/18/20 8:30 PM


http://www.stitchdemb.com

Impressions - April 2020

Table of Contents for the Digital Edition of Impressions - April 2020

Impressions - April 2020
First Impressions
From the Show Director
Overheard
First Look
Expo Scene
The Gameplan for Athletic Wear
Call of the Wild (Patterns)
Signs of the Times
Shop Talk
Embroidery Design & Digitizing
Screen Printing Production
Sublimation
Heat Printing
Ad Index/Classifieds
On Design
Impressions - April 2020 - Intro
Impressions - April 2020 - CT1
Impressions - April 2020 - CT2
Impressions - April 2020 - Impressions - April 2020
Impressions - April 2020 - Cover2
Impressions - April 2020 - 1
Impressions - April 2020 - 2
Impressions - April 2020 - 3
Impressions - April 2020 - 4
Impressions - April 2020 - 5
Impressions - April 2020 - First Impressions
Impressions - April 2020 - 7
Impressions - April 2020 - From the Show Director
Impressions - April 2020 - Overheard
Impressions - April 2020 - 10
Impressions - April 2020 - 11
Impressions - April 2020 - 12
Impressions - April 2020 - First Look
Impressions - April 2020 - 13A
Impressions - April 2020 - 13B
Impressions - April 2020 - 14
Impressions - April 2020 - Expo Scene
Impressions - April 2020 - The Gameplan for Athletic Wear
Impressions - April 2020 - 17
Impressions - April 2020 - 18
Impressions - April 2020 - 19
Impressions - April 2020 - 20
Impressions - April 2020 - 21
Impressions - April 2020 - Call of the Wild (Patterns)
Impressions - April 2020 - 23
Impressions - April 2020 - 24
Impressions - April 2020 - 25
Impressions - April 2020 - Signs of the Times
Impressions - April 2020 - 27
Impressions - April 2020 - 28
Impressions - April 2020 - 29
Impressions - April 2020 - Shop Talk
Impressions - April 2020 - 31
Impressions - April 2020 - Embroidery Design & Digitizing
Impressions - April 2020 - 33
Impressions - April 2020 - 34
Impressions - April 2020 - 35
Impressions - April 2020 - Screen Printing Production
Impressions - April 2020 - 37
Impressions - April 2020 - 38
Impressions - April 2020 - 39
Impressions - April 2020 - Sublimation
Impressions - April 2020 - 41
Impressions - April 2020 - 42
Impressions - April 2020 - 43
Impressions - April 2020 - Heat Printing
Impressions - April 2020 - 45
Impressions - April 2020 - 46
Impressions - April 2020 - Ad Index/Classifieds
Impressions - April 2020 - On Design
Impressions - April 2020 - Cover3
Impressions - April 2020 - Cover4
Impressions - April 2020 - ISS1
Impressions - April 2020 - ISS2
Impressions - April 2020 - ISS3
Impressions - April 2020 - ISS4
Impressions - April 2020 - ISS5
Impressions - April 2020 - ISS6
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https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
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https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
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