Impressions - May 2020 - 22

BELLA+CANVAS developed a sueded fleece, created by a finishing
process that produces a cashmere-like feel for ultimate luxe appeal.
The company also created a DTG-printable fleece with a 100% cotton face and a poly/cotton-blend fabric.
Tie-dye has re-emerged on the fashion front, with companies like
Alternative and Champion introducing new styles this year. "Look
for cool dye processes that create unique looks," Davis says.
Over-the-top and allover decoration on fashion pieces are key for
2020. "Lots of mixed media is all the rage," Barry says. "Try a small
text print along the collar, or a big and bold print down the sleeves.
Everything's fair game, including sweat shirts' outer hoods."
At retail, attractive, yet durable hybrid printing - which combines
screen- and digital-printing processes - is an in-demand process
that appeals widely to consumers. It marries a screen-printed white
underbase with digitally printed top colors. After applying the white
underbase, the pallet rotates under the hybrid digital print head. CMYK
colors then get printed, often wet-on-wet, on top of the underbase.
"With hybrid [printing], completely new embellishments are possible," says Michelle Moxley, innovation director at M&R Cos. "We're
seeing full-color graphics printed on foil, photo-realistic lenticular
and liquid graphics. The possibilities are endless, especially since you
can instantly color-match across brands."
Even more exciting? Decorators can tap into "smart" graphics with
QR- and AR-driven capabilities and variable data on each impression.
DTG printing also is hot for retail apparel. "DTG allows for interactive on-site printing experiences, as well as online fulfillment,"
Moxley says. "This technology has really brought forth the trend of
customized 'unit-of-one.' Modern workflow systems have made the
process near frictionless, creating highly productive and profitable
output."
M&R introduced a hybrid CMYK printer, the DS-4000, which
prints 400 pieces per hour, with graphics up to 15" x 19" in a 600 x
1,200 dpi resolution. It is compatible with M&R's Stryker, Challenger III and Gauntlet III automatic screen-printing presses. On
the DTG side, the company offers the Maverick, an industrial unit
that prints 120 pieces an hour, with graphics up to 15" x 19" in a
600 x 1,200 dpi resolution.

Fruit of the Loom's new
ICONIC tees' base heather
fabrication is over-dyed
with three tinted neutrals.
The result: muted shades of
unisex pastels.
P.22

Athleisure

"The biggest influence in athleisure this year is the dual rise of social
media and the celebrity lifestyle," says Jeanene Edwards, vice president
of marketing and merchandising for Fruit of the Loom and JERZEES
Activewear. "Athleisure is now a mainstream fashion statement, as
consumers want innovative design, variety and comfort with a touch
of tech. Retro styling is huge in 2020."
JERZEES' Snow Heather collection taps into the retro trend. It
includes T-shirts and French terry sweats, and features a unique slubtextured fabrication, so it acts as an ideal base for vintage prints.
Designer and retail apparel skew more unisex this year. Tapping into
that, Fruit of the Loom's new ICONIC tees' base heather fabrication
is over-dyed with three tinted neutrals. The result: muted shades of
genderless pastels in hues of mint, aqua and pink/violet.
Davis also sees sustainability practices and eco-friendly fabrics
trending heavily in the athleisure space. Some of the biggest innovations center on sustainability and eco-friendly apparel. This year, for
example, Alternative will convert to recycled polyester, forgoing all
virgin polyester. Additionally, Hanes plans to use reclaimed cotton in
several of its fabrications in the coming year, as well as convert all virgin polyester in its tri-blend tee to recycled polyester.
On the decoration side, Edwards predicts bold text statements and
retro typography with a 1990s influence will continue to trend. "What's
new is a kinder, gentler graphic design with positive inspirational sayings, delicate abstract drawings and botanical/nature themes," she says.
For the best possible print surface, Hanes introduced Clean Canvas,
a process the company uses on its nano-T and Beefy-T T-shirts that
cleans impurities and allows for controlled pretreatment absorption.

Technology

While e-commerce and technology have been boons to the
decorated-apparel industry, they also have been market disruptors.
Cases in point: Companies like 4Imprint or CustomInk base their
businesses almost entirely on e-commerce transactions, creating
competition for decorators.
"We see e-commerce in terms of displacement," says JP Hunt,
co-founder of InkSoft. "E-sales are here to stay,
and the share of wallet and volume will continue to grow steadily over traditional retail."
The key? Tying an e-commerce platform
into a solid marketing plan. "Decorators who
haven't adopted a digital marketing and advertising focus aren't effectively reaching buyers," Hunt says. "If you're leveraging digitalmarketing efforts, but can't close the loop with
e-commerce, you aren't converting marketing efforts to revenue. The reality? The greatest economic lever available to decorators is
digital marketing connected to e-commerce
to attract and convert buyers."
This year, it's also critically important for
decorators to have extreme visibility into
their production and shipping processes to
send out orders efficiently and on time. "Print
and decoration shops need to leverage their
business-management systems to provide
visibility to warehouse staff into the daily production schedule," says Adam Brister, director
of Impress and FlexPack. "You also need to
implement automation and alerting tools to
streamline order completion and packaging
steps to meet customer delivery dates."

I M P R E S S I O N S M A G . C O M MAY 2020

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http://www.IMPRESSIONSMAG.COM

Impressions - May 2020

Table of Contents for the Digital Edition of Impressions - May 2020

Impressions - May 2020
First Impressions
From the Show Director
Expo Scene
Overheard
First Look
The Intersection of Innovation
Ahead of the Curve
Managing Today's Workplace
Pushing the Creative Comfort Zone
Shop Talk
Screen Printing Graphics & Design
Direct-To-Garment
Ad Index/Classifieds
On Design
Impressions - May 2020 - Intro
Impressions - May 2020 - Impressions - May 2020
Impressions - May 2020 - Cover2
Impressions - May 2020 - 1
Impressions - May 2020 - 2
Impressions - May 2020 - 3
Impressions - May 2020 - 4
Impressions - May 2020 - First Impressions
Impressions - May 2020 - From the Show Director
Impressions - May 2020 - Expo Scene
Impressions - May 2020 - Overheard
Impressions - May 2020 - 9
Impressions - May 2020 - 10
Impressions - May 2020 - 11
Impressions - May 2020 - 11A
Impressions - May 2020 - 11B
Impressions - May 2020 - First Look
Impressions - May 2020 - 13
Impressions - May 2020 - The Intersection of Innovation
Impressions - May 2020 - 15
Impressions - May 2020 - 16
Impressions - May 2020 - 17
Impressions - May 2020 - 18
Impressions - May 2020 - 19
Impressions - May 2020 - 20
Impressions - May 2020 - 21
Impressions - May 2020 - 22
Impressions - May 2020 - 23
Impressions - May 2020 - 24
Impressions - May 2020 - 25
Impressions - May 2020 - Ahead of the Curve
Impressions - May 2020 - 27
Impressions - May 2020 - 28
Impressions - May 2020 - 29
Impressions - May 2020 - 30
Impressions - May 2020 - 31
Impressions - May 2020 - 32
Impressions - May 2020 - Managing Today's Workplace
Impressions - May 2020 - 34
Impressions - May 2020 - 35
Impressions - May 2020 - 36
Impressions - May 2020 - 37
Impressions - May 2020 - Pushing the Creative Comfort Zone
Impressions - May 2020 - 39
Impressions - May 2020 - 40
Impressions - May 2020 - 41
Impressions - May 2020 - Shop Talk
Impressions - May 2020 - 43
Impressions - May 2020 - Screen Printing Graphics & Design
Impressions - May 2020 - 45
Impressions - May 2020 - 46
Impressions - May 2020 - 47
Impressions - May 2020 - Direct-To-Garment
Impressions - May 2020 - 49
Impressions - May 2020 - 50
Impressions - May 2020 - Ad Index/Classifieds
Impressions - May 2020 - On Design
Impressions - May 2020 - Cover3
Impressions - May 2020 - Cover4
Impressions - May 2020 - ISS1
Impressions - May 2020 - ISS2
Impressions - May 2020 - ISS3
Impressions - May 2020 - ISS4
Impressions - May 2020 - ISS5
Impressions - May 2020 - ISS6
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com