Impressions - June/July 2020 - 19

In the last few years, children's
apparel has mirrored adult
apparel, and this remains
true in 2020. Photo provided
by TSC Apparel.

E

ach year, new trends surface in the childrenswear market while those from
previous years persist - and 2020 is no
different. What actually has changed is
an apparel market that is functioning
amid a COVID-19 pandemic.
In the last few years, children's apparel has
mirrored adult apparel, and this remains true
in 2020. Although some kids have their own
senses of fashion or style, many also will want
to wear what their favorite adult is wearing -
whether it's a close family member, favorite
artist or athlete.
"We launched the Alternative Apparel
children's line two years ago, because our
customers wanted the same great adult styles
in kidswear," says Marcus Davis, product
development manager, HanesBrands. "Once
kids start to recognize the brands and styles
that their favorite adult is wearing, it's only
natural that they would want to find a way
to wear something similar."
Amit Gupta, CEO, Monag Apparel, says
childrenswear continues to mirror adult apparel in style and fabrics. "The adult styles,
like raglans, flairs and fitted, have been added
to the teen and childrenswear [categories],
adding variety to the collection."
Millennial parents have spurred growth
in childrenswear because they want their
kids to look their best on social media, says
Jeanene Edwards, vice president, Fruit of the
Loom/JERZEES. "That said, given the drastic
societal change driven by COVID-19, the
outlook for the apparel sector is uncertain,
and the full magnitude and impact are yet
to be seen."
The most prevalent trends in childrenswear?

Oversized and relaxed silhouettes and fits. "We
are seeing oversized tees and sweat shirts have
an impact in the market, especially in the tween
category," says Debbie Gonzalez, vice president
of merchandising and brand management,TSC
Apparel. "Other oversized items we are seeing
in [the] wholesale and retail [channels] are joggers, boyfriend jeans and culottes."
Even before the dramatic change everyone has experienced due to COVID-19, kids
wanted to be comfortable. Davis says we can
expect to see more relaxed and comfortably
fitting clothes throughout this year and beyond.

Trend Drivers & E-Commerce

Celebrities and socialites, down to teens and
tweens, will drive trends with relaxed looks
and oversized styles. Gonzalez says hats and
headwear also will remain popular.
"Hats have always been a staple in teenage
fashion, and we think head accessories and
headwear are here to stay beyond 2020," she
says. "However, the rule of thumb for headwear
in 2020 is to stay as minimalistic as possible."
Sustainably made products still will be a
driver in the market as well. "Alternative Apparel's youth fleece collection is a great example
of this," Davis says. "On-trend fleece crews,
hoodies and jogger pants for kids will all be
made with 100% recycled polyester by 2021,
as will all styles in the Alternative Apparel
line. The Hanes Youth EcoSmart T-shirt and
fleece styles are also eco-focused and made
with recycled polyester."
Online convenience is becoming a dominant factor, especially for younger consumers

who prefer convenient items that are easy to
wear instead of trendy retail apparel. Although
the retail channel continues to influence what
shows up at wholesale, it may happen differently compared to just a year or two ago.
"Since more people are now shopping online,
social media has a greater influence on the
styles they want to see at wholesale," Davis
says. "Shoppers want the instant gratification
of finding a style they like online and being
able to instantly purchase it from the comfort of their home."
Retail giants like Walmart and Target, which
have been classified as "essential" during the
COVID-19 crisis, are emerging as the big
winners. "Non-essential retail stores have been
hit significantly hard," Edwards says. "For many
shops, having an e-commerce site that allows
customers to buy online and pick up 'curbside' has been the solution to staying afloat."

Fabrics and Colors

Fabrics vary from heavyweight cotton and
fleece to suede and denim in the retail market. "Knit fabrics that wash and wear well will
be in high demand," Edwards says. "Fortunately, most apparel brands in our industry
can deliver newness with heathers, textured
knits and novelty fabrics that are still easywear, easy-care."
Gupta says polyester is popular because of
certain decoration methods. "The popularity,
ease and quality of sublimation printing has
surely created a market for 100% polyester
fabric," he says.
Trending colors are monochromatic and
JUNE/JULY 2020

18-21_IMP_0720_Childrenswear_Feature.indd 19

P.19

5/18/20 11:55 AM



Impressions - June/July 2020

Table of Contents for the Digital Edition of Impressions - June/July 2020

First Impressions
From the Show Director
Overheard
First Look
Expo Product Pick
Expo Scene
Kids Cozy Up to Comfort
Bringing Back Staff
The ‘New Normal’
Face Mask Basics
Outsourcing Extra Orders
Shop Talk
Embroidery Design & Digitizing
Screen Printing Graphics & Design
Sublimation
Ad Index/Classifieds
On Design
Impressions - June/July 2020 - Cover1
Impressions - June/July 2020 - Cover2
Impressions - June/July 2020 - 1
Impressions - June/July 2020 - 2
Impressions - June/July 2020 - 3
Impressions - June/July 2020 - 4
Impressions - June/July 2020 - First Impressions
Impressions - June/July 2020 - From the Show Director
Impressions - June/July 2020 - 7
Impressions - June/July 2020 - Overheard
Impressions - June/July 2020 - 9
Impressions - June/July 2020 - 10
Impressions - June/July 2020 - 11
Impressions - June/July 2020 - First Look
Impressions - June/July 2020 - 13
Impressions - June/July 2020 - Expo Product Pick
Impressions - June/July 2020 - 15
Impressions - June/July 2020 - Expo Scene
Impressions - June/July 2020 - 17
Impressions - June/July 2020 - Kids Cozy Up to Comfort
Impressions - June/July 2020 - 19
Impressions - June/July 2020 - 20
Impressions - June/July 2020 - G1
Impressions - June/July 2020 - G2
Impressions - June/July 2020 - G3
Impressions - June/July 2020 - G4
Impressions - June/July 2020 - G5
Impressions - June/July 2020 - G6
Impressions - June/July 2020 - G7
Impressions - June/July 2020 - G8
Impressions - June/July 2020 - G9
Impressions - June/July 2020 - G10
Impressions - June/July 2020 - G11
Impressions - June/July 2020 - G12
Impressions - June/July 2020 - G13
Impressions - June/July 2020 - G14
Impressions - June/July 2020 - G15
Impressions - June/July 2020 - G16
Impressions - June/July 2020 - 21
Impressions - June/July 2020 - Bringing Back Staff
Impressions - June/July 2020 - 23
Impressions - June/July 2020 - 24
Impressions - June/July 2020 - 25
Impressions - June/July 2020 - The ‘New Normal’
Impressions - June/July 2020 - 27
Impressions - June/July 2020 - 28
Impressions - June/July 2020 - 29
Impressions - June/July 2020 - Face Mask Basics
Impressions - June/July 2020 - 31
Impressions - June/July 2020 - Outsourcing Extra Orders
Impressions - June/July 2020 - 33
Impressions - June/July 2020 - Shop Talk
Impressions - June/July 2020 - 35
Impressions - June/July 2020 - Embroidery Design & Digitizing
Impressions - June/July 2020 - 37
Impressions - June/July 2020 - Screen Printing Graphics & Design
Impressions - June/July 2020 - 39
Impressions - June/July 2020 - 40
Impressions - June/July 2020 - 41
Impressions - June/July 2020 - 42
Impressions - June/July 2020 - 43
Impressions - June/July 2020 - Sublimation
Impressions - June/July 2020 - 45
Impressions - June/July 2020 - 46
Impressions - June/July 2020 - Ad Index/Classifieds
Impressions - June/July 2020 - On Design
Impressions - June/July 2020 - Cover3
Impressions - June/July 2020 - Cover4
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com