Impressions - June/July 2020 - 20

bright in 2020, with inspired looks to meet dress-code rules that
may require a single-color solution. However, natural and neutral, muted colors will continue to have a presence throughout the
year.
"As people are looking for clothes that are made responsibly, they
are also looking for colors that aren't overly saturated or appear to
have been dyed using harsh chemicals," Davis says. "Examples could
be cream or off-white shades, or light grays or tans that look like
they took very little dye to create."
Edwards says pastels and gelato colors will be popular.
Gender-neutral colors like peach, lavender and mint will be seen
in the market - as will earth friendly color tones in muted greens,
blues and neutrals, such as ash and oatmeal.
Consumers will search for emotional comfort through the
COVID-19 pandemic and color is a great way to deliver that feeling.
"Color is a great way to add some spark to a wardrobe and in
basic apparel, that will now be easier for consumers to afford," Edwards says. "Most apparel brands have expanded color assortment
beyond traditional core colors into fashion colors, like mustard and
mint. That trend will continue, especially as it can refresh and give
new life to basic styles."
Edwards also points to an increased demand for athleisure and
comfort clothes, as consumers have transitioned to work-at-home
and stay-at-home mindsets.
Gonzalez agrees. "We see tweens and teens wearing oversized
sweat shirts with athleisure leggings or layering a comfortable
1

2

Fruit of the Loom's
Jeanene Edwards says
earth friendly color tones
in muted greens, blues
and neutrals will be
popular in 2020. Photo
provided by Fruit of the
Loom/JERZEES.

New Styles: Childrenswear
Sign up at impressionsmag.com to get the Impressions Product Guide to
Childrenswear, which will be emailed June 9, as well as the Impressions
Product Guide to Teens & Tweens, which will be emailed July 7.
1. J. America Youth Game Day Jersey
Style 8219  Made of 6.5-ounce, 100% combed, ring-spun cotton jersey fabric
 Ideal for spiritwear, cheer, dance, team, events, parties and resort wear,
according to the company  Trademarked and patented front and back yoke
 Youth sizes S-L are available in 20 colors
Use Info⋅Action #300 at impressionsmag.com/infoaction

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2. Alstyle Youth Tee
Style 3381  Made of 6-ounce, 100% cotton  Fabric is preshrunk to minimize
shrinkage  Set-in rib collar; shoulder-to-shoulder taping; and doubleneedle stitched sleeve and bottom hem  Available in sizes XS-XL and
15 colors
Use Info⋅Action #301 at impressionsmag.com/infoaction

3. BELLA + CANVAS Youth Triblend Short-Sleeve Tee
Style 3413Y  Made of 40-singles, 3.8-ounce, 50% polyester/25% Airlume
combed, ring-spun cotton/25% rayon  Crew neck and short sleeves
 Available in unisex youth sizes S-XL
Use Info⋅Action #302 at impressionsmag.com/infoaction

4. GAME Sportswear Youth Varsity Jacket
Style 5000Y  Melton wool body and set-in genuine leather sleeves with
coordinating pockets  Choose any combination of leather and wool colors
with your choice of knit trim, lining and collar  Non-pill, high-memory, wool
knit collar, cuffs and waistband  Available in youth sizes 2XS-L
Use Info⋅Action #303 at impressionsmag.com/infoaction

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5. RhinoTech Laser Heat-Transfer Systems for Kidswear
Paper systems are no-weed and only the toner transfers  Can be used on
100% cotton, 50/50 blends and polyester  Offer specialty and custom
designs with rich color, animal-print and black-and-white designs with
RhinoCOLOR (metallic), RhinoDARK (dark garments) and SingleStep (lightcolored garment) heat-transfer paper systems
Use Info⋅Action #304 at impressionsmag.com/infoaction

6. Independent Trading Co. Youth Lightweight Windbreaker Jacket
Style EXP24YWZ  Made of 100% polyester fabric with an interior waterresistant coating  Scuba neck with elastic waistband and cuffs  Meshlined, three-panel hood and welt pockets  Sizes XS-XL are available in
black/forest camo, black/graphite, maroon/classic navy and black
Use Info⋅Action #305 at impressionsmag.com/infoaction

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Impressions - June/July 2020

Table of Contents for the Digital Edition of Impressions - June/July 2020

First Impressions
From the Show Director
Overheard
First Look
Expo Product Pick
Expo Scene
Kids Cozy Up to Comfort
Bringing Back Staff
The ‘New Normal’
Face Mask Basics
Outsourcing Extra Orders
Shop Talk
Embroidery Design & Digitizing
Screen Printing Graphics & Design
Sublimation
Ad Index/Classifieds
On Design
Impressions - June/July 2020 - Cover1
Impressions - June/July 2020 - Cover2
Impressions - June/July 2020 - 1
Impressions - June/July 2020 - 2
Impressions - June/July 2020 - 3
Impressions - June/July 2020 - 4
Impressions - June/July 2020 - First Impressions
Impressions - June/July 2020 - From the Show Director
Impressions - June/July 2020 - 7
Impressions - June/July 2020 - Overheard
Impressions - June/July 2020 - 9
Impressions - June/July 2020 - 10
Impressions - June/July 2020 - 11
Impressions - June/July 2020 - First Look
Impressions - June/July 2020 - 13
Impressions - June/July 2020 - Expo Product Pick
Impressions - June/July 2020 - 15
Impressions - June/July 2020 - Expo Scene
Impressions - June/July 2020 - 17
Impressions - June/July 2020 - Kids Cozy Up to Comfort
Impressions - June/July 2020 - 19
Impressions - June/July 2020 - 20
Impressions - June/July 2020 - G1
Impressions - June/July 2020 - G2
Impressions - June/July 2020 - G3
Impressions - June/July 2020 - G4
Impressions - June/July 2020 - G5
Impressions - June/July 2020 - G6
Impressions - June/July 2020 - G7
Impressions - June/July 2020 - G8
Impressions - June/July 2020 - G9
Impressions - June/July 2020 - G10
Impressions - June/July 2020 - G11
Impressions - June/July 2020 - G12
Impressions - June/July 2020 - G13
Impressions - June/July 2020 - G14
Impressions - June/July 2020 - G15
Impressions - June/July 2020 - G16
Impressions - June/July 2020 - 21
Impressions - June/July 2020 - Bringing Back Staff
Impressions - June/July 2020 - 23
Impressions - June/July 2020 - 24
Impressions - June/July 2020 - 25
Impressions - June/July 2020 - The ‘New Normal’
Impressions - June/July 2020 - 27
Impressions - June/July 2020 - 28
Impressions - June/July 2020 - 29
Impressions - June/July 2020 - Face Mask Basics
Impressions - June/July 2020 - 31
Impressions - June/July 2020 - Outsourcing Extra Orders
Impressions - June/July 2020 - 33
Impressions - June/July 2020 - Shop Talk
Impressions - June/July 2020 - 35
Impressions - June/July 2020 - Embroidery Design & Digitizing
Impressions - June/July 2020 - 37
Impressions - June/July 2020 - Screen Printing Graphics & Design
Impressions - June/July 2020 - 39
Impressions - June/July 2020 - 40
Impressions - June/July 2020 - 41
Impressions - June/July 2020 - 42
Impressions - June/July 2020 - 43
Impressions - June/July 2020 - Sublimation
Impressions - June/July 2020 - 45
Impressions - June/July 2020 - 46
Impressions - June/July 2020 - Ad Index/Classifieds
Impressions - June/July 2020 - On Design
Impressions - June/July 2020 - Cover3
Impressions - June/July 2020 - Cover4
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com