Impressions - June/July 2020 - 4

impressions
Microsoft Teams.
It makes it really easy
to communicate,
collaborate and still
feel connected.
ApplePay. It makes
life less stressful to not
have to touch anything
in these crazy and
uncertain times.

the sports and apparel group
Editorial Office
1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009

editorial
Editor in Chief Marcia Derryberry (770) 291-5574
marcia.derryberry@emeraldx.com
Executive Editor Jamar Laster (770) 291-5578
jamar.laster@emeraldx.com
Managing Editor Dustin Shrader (770) 291-5413
dustin.shrader@emeraldx.com
Contributing Writers
Marshall Atkinson, Adam Brister, Brian Burr,
Lee Caroselli-Barnes, Dane Clement, Jennifer Foy,
Ed Levy, Jennifer Morrell
Senior Vice President Roy Turner

What technology did you use
the most while working
r e mote l y t he p a s t few mont h s?

customer service

impressions expo

back issues (630) 739-0900
subscriptions (630) 739-0900
or subscriptions@cds1976.com
impressionsmagazine.com/subscribe
Reprints And Eprints
The YGS Group
(800) 290-5460
reprints@theygsgroup.com
theygsgroup.com

list rental
Contact your territory manager or:
Gregry Gilroy (845) 201-5329
gregry.gilroy@reachmarketing.com

Art Director Chris Drew (770) 291-5450
chris.drew@emeraldx.com

advertising
Publisher Laurie Gonz (770) 290-8150
laurie.gonz@emeraldx.com
Senior Account Executive and Classifieds
Jeanine Morgan (972) 694-0108
jeanine.morgan@emeraldx.com

Senior Production Director Nan McDowell
Production Manager Terri Hill (770) 291-5481
terri.hill@emeraldx.com

on the cover
Garment and decoration provided by Vapor Apparel,
Hanahan, S.C.; Photography by Wylie Derryberry
Photography, McKinney, Texas

Chief Information Officer
Bill Charles

marketing

Senior Vice President, General Counsel and Secretary
David Gosling
Senior Vice President, Finance
David Sunderland

Vice President and Controller
Kate Elder

Executive Vice President,
Emerald Connect
Jessica Blue

operations

Conference Manager Sydney Jacoby (770) 291-5402
sydney.jacoby@emeraldx.com

Chief Financial Officer
David Doft

Executive Vice President,
People & Culture
Angelique Carbo

Group Show Director Josh Carruth (678) 781-7905
josh.carruth@emeraldx.com
Senior Account Executive Sarah Payne (770) 291-5418
sarah.payne@emeraldx.com
Account Executive Lee Wright (770) 291-5486
lee.wright@emeraldx.com

conference

Interim President and CEO
Brian Field

Senior Vice President, Marketing Services
Joanne Wheatley

production

sales

Operations Manager Nicole Cho (949) 226-5787
nicole.cho@emeraldx.com

emerald expostions

art

Fort Worth Aug. 28-30, 2020
Orlando Sept. 10-12, 2020
Atlantic City Oct. 8-10, 2020

I have started taking
advantage of Fitbit Pay
... one less thing I have
to touch.

VOLUME 44, ISSUE 2, IMPRESSIONS, (USPS NUMBER 426-070; ISSN 1043-6839) IS PUBLISHED MONTHLY, EXCEPT COMBINED IN JUNE/JULY
AND OCTOBER/NOVEMBER, BY EMERALD X, LLC., 100 BROADWAY, NEW YORK, NY 10005. PERIODICALS POSTAGE PAID AT NEW YORK, NY
AND ADDITIONAL MAILING OFFICES. ONE YEAR RATES (PRE-PAID IN U.S. FUNDS ONLY): U.S. $75; CANADA/MEXICO, $79; INTERNATIONAL VIA
AIRMAIL $190. CANADIAN POST PUBLICATIONS MAIL AGREEMENT NUMBER 40612608. RETURN UNDELIVERABLE CANADIAN ADDRESSES TO:
P.O. BOX 2601, 915 DIXIE RD., MISSISSAUGA, ON L4T0A9. PRINTED IN THE USA, POSTMASTER: SEND ADDRESS CHANGES TO IMPRESSIONS,
440 QUADRANGLE DRIVE, SUITE E, BOLINGBROOK, IL 60440.

Marketing Manager Jamie Cunningham (770) 291-5423
jamie.cunningham@emeraldx.com
Marketing Specialist Sarah Burnett (770) 291-5420
sarah.burnett@emeraldx.com

editorial advisory board
Josh Ellsworth Stahls'
Nathan Foster B-Unlimited
Bill Garvin BG Tech Services
David Goerke Augusta Sportswear Group
David Gross Condé Systems
Tim Heljenek Gildan
Deborah Jones The Embroidery Store
Greg Kitson Mind's Eye Graphics
Henry Ma Ricoma
Nancy Mini Madeira USA
Rachel Newman Hanes Activewear
Tom Rauen Envision Tees
Rick Roth Mirror Image
Tiffany Rader Spitzer Red Headed Step Shirt
Thomas Trimingham M&R Cos.

IMPRESSIONS ASSUMES NO RESPONSIBILITY FOR THE RETURN OF UNSOLICITED MANUSCRIPTS OR ART. NO PART OF THIS PERIODICAL
MAY BE REPRINTED WITHOUT THE WRITTEN PERMISSION OF THE PUBLISHER. ADVERTISERS, OR THEIR AGENTS, ASSUME RESPONSIBILITY
FOR ANY CLAIMS ARISING THERE FROM AGAINST THE PUBLISHER.
SUBSCRIPTION INQUIRIES: SEND ALL REMITTANCES, REQUESTS AND CHANGES OF ADDRESS TO IMPRESSIONS, 440 QUADRANGLE DRIVE,
SUITE E, BOLINGBROOK, IL 60440; OR (630) 739-0900; FAX (630) 739-9700; EMAIL SUBSCRIPTIONS@CDS1976.COM.
ADVERTISING AND EDITORIAL OFFICES: IMPRESSIONS, 1145 SANCTUARY PKWY., SUITE 355, ALPHARETTA, GA 30009.

P.4

04_IMP_0720_Mast.indd 4

Impressions is a trademark owned exclusively by
Emerald X, LLC. Copyright © 2020. Emerald X, LLC.
All rights reserved.

I M P R E S S I O N S M A G . C O M JUNE/JULY 2020

5/18/20 1:15 PM


http://www.impressionsmagazine.com/subscribe http://www.theygsgroup.com http://www.IMPRESSIONSMAG.COM

Impressions - June/July 2020

Table of Contents for the Digital Edition of Impressions - June/July 2020

First Impressions
From the Show Director
Overheard
First Look
Expo Product Pick
Expo Scene
Kids Cozy Up to Comfort
Bringing Back Staff
The ‘New Normal’
Face Mask Basics
Outsourcing Extra Orders
Shop Talk
Embroidery Design & Digitizing
Screen Printing Graphics & Design
Sublimation
Ad Index/Classifieds
On Design
Impressions - June/July 2020 - Cover1
Impressions - June/July 2020 - Cover2
Impressions - June/July 2020 - 1
Impressions - June/July 2020 - 2
Impressions - June/July 2020 - 3
Impressions - June/July 2020 - 4
Impressions - June/July 2020 - First Impressions
Impressions - June/July 2020 - From the Show Director
Impressions - June/July 2020 - 7
Impressions - June/July 2020 - Overheard
Impressions - June/July 2020 - 9
Impressions - June/July 2020 - 10
Impressions - June/July 2020 - 11
Impressions - June/July 2020 - First Look
Impressions - June/July 2020 - 13
Impressions - June/July 2020 - Expo Product Pick
Impressions - June/July 2020 - 15
Impressions - June/July 2020 - Expo Scene
Impressions - June/July 2020 - 17
Impressions - June/July 2020 - Kids Cozy Up to Comfort
Impressions - June/July 2020 - 19
Impressions - June/July 2020 - 20
Impressions - June/July 2020 - G1
Impressions - June/July 2020 - G2
Impressions - June/July 2020 - G3
Impressions - June/July 2020 - G4
Impressions - June/July 2020 - G5
Impressions - June/July 2020 - G6
Impressions - June/July 2020 - G7
Impressions - June/July 2020 - G8
Impressions - June/July 2020 - G9
Impressions - June/July 2020 - G10
Impressions - June/July 2020 - G11
Impressions - June/July 2020 - G12
Impressions - June/July 2020 - G13
Impressions - June/July 2020 - G14
Impressions - June/July 2020 - G15
Impressions - June/July 2020 - G16
Impressions - June/July 2020 - 21
Impressions - June/July 2020 - Bringing Back Staff
Impressions - June/July 2020 - 23
Impressions - June/July 2020 - 24
Impressions - June/July 2020 - 25
Impressions - June/July 2020 - The ‘New Normal’
Impressions - June/July 2020 - 27
Impressions - June/July 2020 - 28
Impressions - June/July 2020 - 29
Impressions - June/July 2020 - Face Mask Basics
Impressions - June/July 2020 - 31
Impressions - June/July 2020 - Outsourcing Extra Orders
Impressions - June/July 2020 - 33
Impressions - June/July 2020 - Shop Talk
Impressions - June/July 2020 - 35
Impressions - June/July 2020 - Embroidery Design & Digitizing
Impressions - June/July 2020 - 37
Impressions - June/July 2020 - Screen Printing Graphics & Design
Impressions - June/July 2020 - 39
Impressions - June/July 2020 - 40
Impressions - June/July 2020 - 41
Impressions - June/July 2020 - 42
Impressions - June/July 2020 - 43
Impressions - June/July 2020 - Sublimation
Impressions - June/July 2020 - 45
Impressions - June/July 2020 - 46
Impressions - June/July 2020 - Ad Index/Classifieds
Impressions - June/July 2020 - On Design
Impressions - June/July 2020 - Cover3
Impressions - June/July 2020 - Cover4
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com