Impressions - August 2020 - 19

"As we've shifted
our lifestyles to
center around the
home, simpler and
softer alternatives
to outerwear are
set to return
as favorites."

- Michael Johnson,
HanesBrands
Activewear

fabrication. "While [track suits] were historically nylon, the same styling can be easily
interpreted into fleece and updated with more
modern color, stripes and color blocking,"
she says.
Brown says all forms of embellishment on
fleece are popular, especially direct-to-garment (DTG) printing. "With decorating being elevated daily, the basic embroidery and
screen-printing [applications] remain strong,
but with the expansion of [DTG] and the use
of bling, [that method's] popularity continues
to grow," he says.

The COVID Eﬀect

COVID-19 kept the world at a standstill, and
that has affected the pace at which manufacturers have been able to produce new styles.
"It's likely that decorators and the rest of the
industry will still be rebuilding their businesses,
so new styles and fabrics may be slow to catch
on in 2021," Edwards says. "However, new
color in current styles is a great way to bring
newness and freshness to market."
Brown says pre-pandemic attitudes toward
fashion fleece were accepting and trends were
being widely explored. "However, with the
overall uncertainty of large gatherings of people, I believe the 2021 product selections will
be closer to the core items," he says. 

New Styles: Fleecewear

10. Kavio! Women's French Terry High-Low Hoodie

7. Comfort Colors Adult French Terry Scuba Hood

French terry  Raw-edge details, high-low hem,

Style 1535  Made of 8-ounce, 100% ring-spun

kangaroo pockets and contrast-lined hood  Sizes

cotton  Part of the company's sweat shirt

S-XL are available in nine colors

collection  Available in nine colors  Collection
also includes an adult crew-neck sweat shirt (style
1566) and pullover hoodie (style 1567)
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8. Independent Trading Co. Men's Sherpa-Lined
Zip Hoodie
Style EXP40SHZ  Made of 8.5-ounce, 80%

Style WFP0675  Made of 60/40 cotton/polyester

Use Info⋅Action #309 at impressionsmag.com/infoaction

11. Fruit of the Loom NuBlend Color-Block
Raglan Hooded Sweat Shirt
Style 96CR  Made of 8-ounce, 50/50 cotton/
polyester NuBlend preshrunk fleece  Color-block

polyester/20% cotton premium fleece  Lined with

styling, raglan sleeves and two-ply lined hood with

5.5-ounce Sherpa fleece  Split-stitch, double-

grommets  Contrast hood lining, neck-tape trim

needle sewing on all seams; 1×1 ribbing at cuffs and

and front pouch pocket  Sizes S-3XL are available

waistband; and heavy-gauge drawcord  Sizes
XS-3XL are available

Use Info⋅Action #310 at impressionsmag.com/infoaction

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12. Delta Apparel Adult Lightweight Hoodie

9. Just Hoods by AWDis Girlie Cropped Hoodie

Style 90200  Made of 7-ounce, 75% cotton/25%

Style JHA016  Made of 80% ring-spun cotton/
20% polyester with a 100% cotton face  Kangaroo
pouch pocket and tearaway label  Ideal for directto-garment, screen and heat printing, according to

polyester, with varying content for heather colors
 Ring-spun fleece with 1×1 rib cuffs and bottom;

side seamed; and front pouch pocket  Sizes S-3XL

the company  Available in sizes XS-XL

are available

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Hilary Daninhirsch is an award-winning freelance
writer based in Pittsburgh. Her writing has been featured in a number of lifestyle and trade magazines.
She can be reached at hdaninhirsch@gmail.com or
hilarydaninhirsch.journoportfolio.com.
AUGUST 2020

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Impressions - August 2020

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