Impressions - September 2020 - 24
HEAT PRINTING
The MOD
Advantage
Once a novelty apparel-decorating solution,
heat printing has evolved into a go-to
technology for low-volume, quick-turn
customization.
By Josh Ellsworth,
Contributing Writer
hink about the amazing custom T-shirt you just bought online. You know, the one that perfectly describes a situation
with a funny meme and trendy saying. What about the sports
jersey you just had to have, with expensive performance fabric, a fullcolor team logo and metallic-outlined numbers?
What do they have in common?
The most exciting fashion, team and corporate looks you see today
- online and available for overnight delivery at the click of a button
- usually are all heat printed. Heat transfers make it possible to deliver custom T-shirts in low quantities on demand.
There's even an acronym for decorated items produced in this manner: MOD, or "manufactured on demand." Thanks to the ever-growing
need for MOD custom items - combined with an affordable and easily
accessible variety of high-quality heat transfers - heat printing may
currently be the hottest garment-decoration technology in the world.
The Evolution of Heat Printing
Transfers, as well as die-cut film letters and numbers,
first became popular as a T-shirt-decorating method
in the 1960s and 1970s. What once was considered a
novelty decorating solution for gift or T-shirt shops -
and the only way to quickly add player names and numbers to jerseys - now is one of the most respected and
sought-after ways to create all kinds of custom apparel.
Heat printing has evolved from being a "screen
printer's shortcut" into its own decorating category.
Thanks to improved adhesives, accurate heat presses and
a huge variety of finishes from which to choose, entire
P.24
Create highfashion looks in
any quantity
with a heat press
and HTV. All
images courtesy
of Stahls'.
I M P R E S S I O N S M A G . C O M SEPTEMBER 2020
24-27_IMP_0920_DigitalDecorating_Heat.indd 24
8/19/20 9:46 AM
http://www.IMPRESSIONSMAG.COM
Impressions - September 2020
Table of Contents for the Digital Edition of Impressions - September 2020
Impressions - September 2020
First Impressions
From the Show Director
Overheard
First Look
Expo Scene
Digital Decorating Report: Why DTG is in Your Future
Digital Decorating Report: Inside the Sublimation Boom
Digital Decorating Report: The MOD Advantage
Meeting New Fashion Demands
Shop Talk
Embroidery Production
Screen Printing Production
Screen Printing Technique
Direct-To-Garment
Ad Index/Classifieds
On Design
Impressions - September 2020 - CT1
Impressions - September 2020 - CT2
Impressions - September 2020 - Impressions - September 2020
Impressions - September 2020 - Cover2
Impressions - September 2020 - 1
Impressions - September 2020 - 2
Impressions - September 2020 - 3
Impressions - September 2020 - 4
Impressions - September 2020 - First Impressions
Impressions - September 2020 - From the Show Director
Impressions - September 2020 - 7
Impressions - September 2020 - Overheard
Impressions - September 2020 - 9
Impressions - September 2020 - 10
Impressions - September 2020 - 11
Impressions - September 2020 - 11A
Impressions - September 2020 - 11B
Impressions - September 2020 - First Look
Impressions - September 2020 - 13
Impressions - September 2020 - Expo Scene
Impressions - September 2020 - 15
Impressions - September 2020 - Digital Decorating Report: Why DTG is in Your Future
Impressions - September 2020 - 17
Impressions - September 2020 - 18
Impressions - September 2020 - 19
Impressions - September 2020 - Digital Decorating Report: Inside the Sublimation Boom
Impressions - September 2020 - 21
Impressions - September 2020 - Digital Decorating Report: The MOD Advantage
Impressions - September 2020 - 23
Impressions - September 2020 - 24
Impressions - September 2020 - 25
Impressions - September 2020 - 26
Impressions - September 2020 - 27
Impressions - September 2020 - Meeting New Fashion Demands
Impressions - September 2020 - 29
Impressions - September 2020 - 30
Impressions - September 2020 - 31
Impressions - September 2020 - Shop Talk
Impressions - September 2020 - 33
Impressions - September 2020 - Embroidery Production
Impressions - September 2020 - 35
Impressions - September 2020 - 36
Impressions - September 2020 - 37
Impressions - September 2020 - Screen Printing Production
Impressions - September 2020 - 39
Impressions - September 2020 - 40
Impressions - September 2020 - 41
Impressions - September 2020 - Screen Printing Technique
Impressions - September 2020 - 43
Impressions - September 2020 - Direct-To-Garment
Impressions - September 2020 - 45
Impressions - September 2020 - 46
Impressions - September 2020 - Ad Index/Classifieds
Impressions - September 2020 - On Design
Impressions - September 2020 - Cover3
Impressions - September 2020 - Cover4
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