Impressions - January/February 2021 - 12

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OVERHEARD

Tultex Launches
Premium Collection

The Tultex Premium collection includes
unisex and ladies' tees and hoodies,
along with special-release fashion
pieces introduced throughout the year.

Following a brand refresh last year, which included a new logo,
website and updated social-media aesthetic, TULTEX, Cincinnati,
has launched the Tultex Premium collection of ring-spun T-shirts
and fleecewear.
The company will be introducing a cropped sweat shirt and jogger
by spring 2021. The collection also will include new colors like
antique yellow, forest green and cardinal.
" Our colors and styles for the Tultex Premium collection were
inspired by the global color trends for 2021, " says Jordin Nabi, vice
president of sales and marketing, Tultex. " Antique yellow has been
telling a story with younger, fashion-forward brands. We knew it
wouldn't be long before we saw it on fashion runways, in retail stores
and inevitably in wholesale as trends dilute into mainstream fashion.
Each Tultex collection and campaign are inspired by the " 3Ts "
product promise, comprised of tried spirit, true design and trusted
quality, according to the company.
" Throughout the design process, our goal was to create premium
garments that our customers could sell to specific clients looking
for higher-end retail items, " Nabi says. " We wanted to produce a
line that is fashion forward but also reasonably priced for our loyal
Tultex consumers looking for premium shirts for e-commerce and
live events. "
For more information, visit tultex.com. - D.S.

WHAT'S
NEW

ALPHABRODER | PRIME LINE, Bridgeport, Connecticut, recently announced that Jeff Lederer,
hardgoods president, will be leaving the company after 27 years. " It has been my honor
to work alongside so many incredibly talented, dedicated, hard-working team members
and customers, " he says. " By building on a legacy started by my father, Prime [Line]
grew to become one of the industry's premier hardgoods suppliers through many strategic
acquisitions, creative product offerings and world-class service. " Lederer will continue
to stay connected to the business in an advisory role to CEO Norm Hullinger.
NEXT LEVEL APPAREL, Gardena, California, recently announced that Randall Hales has joined
the company as its new co-CEO, along with Joe Simsolo, who will transition away from
day-to day management sometime during 2021. He will continue to stay connected to the
business as an advisor, board member and shareholder. Hales has served as the president
and CEO of First Scientific, Back to Basics Inc., Mity Enterprises Inc. and ZAGG Inc. He
brings extensive business experience in leadership; strategic planning and execution;
business development; manufacturing; product management; marketing; sales; and global
operations, according to the company.
GENESCO INC., Nashville, Tennessee, recently announced that Thomas A. George has joined
the company as senior vice president of finance and interim chief financial officer.
He succeeds Melvin G. Tucker. George brings significant leadership experience to the
role, having served nine years as chief financial officer of Deckers Brands. He also was
chief financial officer of Oakley and served in the same capacity at companies in the
technology and medical-device industries.

P.12

I M P R E S S I O N S M A G . C O M JAN./FEB. 2021
http://www.tultex.com http://www.IMPRESSIONSMAG.COM
Impressions - January/February 2021

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