Impressions - January/February 2021 - 16
T-shirts continue to be a staple for
any wearer's wardrobe through visual
identity, comfort and versatility.
By Dustin Shrader,
Managing Editor
n recent years, T-shirts have evolved to be anything but basic.
Identity and versatility consistently define tees, according to industry suppliers, communicating consumers' needs and visions.
The basic tee is not only fashionable, but also adaptable to current
trends, especially for multipurpose styling and making a statement
about the wearer.
For 2021, the basic tee will continue to reflect not only identity
and versatility, but also comfort, with a nod to a sustainable future.
Comfort Still King
With the effects of the COVID-19 pandemic still being felt far and
wide, the T-shirt industry has taken a practical approach to understanding consumer demands.
" We understand [that] the impact the pandemic had on people has
P.16
I M P R E S S I O N S M A G . C O M JAN./FEB. 2021
A super-soft, heavy or medium-weight
tee may trend more right now than
lightweights, according to HanesBrands'
Michael Johnson. Photo courtesy of
HanesBrands.
given the consumer a new perspective on consumption, habits and
certainly lifestyle, " says Katie Zimmerman, director of design and
merchandising, JERZEES, Russell Athletic and Fruit of the Loom.
" Consumers have shifted priorities and made lifestyle modifications.
They are working from home, working out at home, commuting differently and the way they gather with friends has changed. All of
these things mean that the consumer is reassessing the value of their
things and purchases. "
Younger consumers have begun to value relevancy over constant
newness - with comfort still being key - while the growing demand for transparency and sustainability remains front and center.
Michael Johnson, director of marketing for HanesBrands Activewear agrees. " The move to a more casual athleisure lifestyle is only
accelerating, " he says. " It's evolving as well, and we're seeing that Millennials are not wanting to trade off casual [looks] and sustainability. "
He highlights the popularity of options from " boyfriend " tees to
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Impressions - January/February 2021
Table of Contents for the Digital Edition of Impressions - January/February 2021
Impressions - January/February 2021
First Impressions
From the Show Director
Overheard
First Look
Expo Scene
Talking Trends: Tees: Still Comfy & Classic
Breakdown: Multimedia Embroidery on a T-Shirt
Talking Trends: Checking All the Boxes
Tunes & Tees: A Perfect Match
Impressions Awards: Bonus Edition
The Nuts & Bolts of Hybrid Printing
Shop Talk
Embroidery Production
Screen Printing Production
Direct-To-Garment
Ad Index/Classifieds
On Design
Impressions - January/February 2021 - CT1
Impressions - January/February 2021 - CT2
Impressions - January/February 2021 - Impressions - January/February 2021
Impressions - January/February 2021 - Cover2
Impressions - January/February 2021 - 1
Impressions - January/February 2021 - 2
Impressions - January/February 2021 - 3
Impressions - January/February 2021 - 4
Impressions - January/February 2021 - 5
Impressions - January/February 2021 - First Impressions
Impressions - January/February 2021 - 7
Impressions - January/February 2021 - From the Show Director
Impressions - January/February 2021 - 9
Impressions - January/February 2021 - Overheard
Impressions - January/February 2021 - 11
Impressions - January/February 2021 - 12
Impressions - January/February 2021 - H1
Impressions - January/February 2021 - H2
Impressions - January/February 2021 - H3
Impressions - January/February 2021 - H4
Impressions - January/February 2021 - H5
Impressions - January/February 2021 - H6
Impressions - January/February 2021 - H7
Impressions - January/February 2021 - H8
Impressions - January/February 2021 - H9
Impressions - January/February 2021 - H10
Impressions - January/February 2021 - H11
Impressions - January/February 2021 - H12
Impressions - January/February 2021 - H13
Impressions - January/February 2021 - H14
Impressions - January/February 2021 - H15
Impressions - January/February 2021 - H16
Impressions - January/February 2021 - 13
Impressions - January/February 2021 - 13A
Impressions - January/February 2021 - 13B
Impressions - January/February 2021 - First Look
Impressions - January/February 2021 - Expo Scene
Impressions - January/February 2021 - Talking Trends: Tees: Still Comfy & Classic
Impressions - January/February 2021 - 17
Impressions - January/February 2021 - 18
Impressions - January/February 2021 - 19
Impressions - January/February 2021 - Breakdown: Multimedia Embroidery on a T-Shirt
Impressions - January/February 2021 - 21
Impressions - January/February 2021 - Talking Trends: Checking All the Boxes
Impressions - January/February 2021 - 23
Impressions - January/February 2021 - 24
Impressions - January/February 2021 - 25
Impressions - January/February 2021 - Tunes & Tees: A Perfect Match
Impressions - January/February 2021 - 27
Impressions - January/February 2021 - Impressions Awards: Bonus Edition
Impressions - January/February 2021 - 29
Impressions - January/February 2021 - 30
Impressions - January/February 2021 - 31
Impressions - January/February 2021 - The Nuts & Bolts of Hybrid Printing
Impressions - January/February 2021 - 33
Impressions - January/February 2021 - 34
Impressions - January/February 2021 - 35
Impressions - January/February 2021 - Shop Talk
Impressions - January/February 2021 - 37
Impressions - January/February 2021 - Embroidery Production
Impressions - January/February 2021 - 39
Impressions - January/February 2021 - 40
Impressions - January/February 2021 - Screen Printing Production
Impressions - January/February 2021 - 42
Impressions - January/February 2021 - 43
Impressions - January/February 2021 - Direct-To-Garment
Impressions - January/February 2021 - 45
Impressions - January/February 2021 - 46
Impressions - January/February 2021 - Ad Index/Classifieds
Impressions - January/February 2021 - On Design
Impressions - January/February 2021 - Cover3
Impressions - January/February 2021 - Cover4
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