Impressions - March 2021 - 17
Joggers have joined the mix with
leggings and yoga pants as in-demand
womenswear garments because of
their versatility and practicality.
Photo provided by Russell Athletic.
I
f you think you've heard all there is to hear
about the pandemic and its effect on fashion,
think again. It's a bona fide phenomenon,
and 2021 will be no different.
Womenswear fashion once again will swing
in favor of work-from-home-inspired looks.
That means brands are pushing the athleisure look into hyperdrive, as today's women seek comfort over corporate. If you were
to take inventory of this year's closet attire,
you'd find blazers swapped with sweat shirts,
and sweat pants or joggers in favor of dress
pants or jeans.
Taryn Rosen, senior designer, activewear, for Friut of the Loom, JERZEES and
Russell Athletic brands, says today's women
are looking for athleisure pieces that offer
that magic ingredient: pieces that are restorative and cozy.
" The consumer wants to look and feel their
best, " she says. " We definitely expect this trend
to continue and grow due to the pandemic
and more people working virtually. "
In a fashion scene that has been pushed
forward by the pandemic and its work-related
protocols (think regularly scheduled Zoom
meetings), function coupled with fashion continues to be a necessity. As the lines between
work and home dress continue to blur, women
want their apparel to reflect that premise. The
formula includes clean lines, classic styling
and performance benefits like wicking and
odor control.
" Since 'occasion dressing' isn't happening
right now the way it used to, it's important to have all-day items that make women
feel comfortable and confident, " Rosen says.
" So whether they are lounging on the couch,
having virtual work meetings or running errands, they want to feel relaxed. "
Remember when leggings and yoga pants
were all the rage in 2020? Well, they're back
and you can add joggers to the mix. Driven
by their versality and practicality (the look
has never seen an occasion where it didn't
fit), women love that joggers offer maximum comfort, as well as the ability to transition from workout apparel to loungewear to
" going-out wear. "
In 2021, expect to see new fabrics and style
details. " From running errands, to being paired
with heels for a dressy dinner, to lounging,
leggings can be taken from day to night, "
Rosen says. " They are a sleeker alternative
to sweat pants, and many offer performance
benefits as well. "
Jennifer Oleksik, design and merchandising manager, LAT Apparel, says the fashion
and function mix continues to be a winning
combination at retail. With the pandemic
still making home offices a reality, that need
isn't going away.
" Women want fashion with a purpose, " she
says. " They want apparel that is transitional
and multifunctional - pieces you can wear
to lounge or dress up to go out and about, or
pieces that can transition from day to night
depending on styling. It's about investing in
styles that will give you the most wearability
and versatility. "
Oleksik says the category's evolution will be
fun to watch. " The work-from-home culture
that has taken over in the last year has created the need for comfortable, but presentable
pieces. [Women want] athleisure wear that is
easy to wear but is presentable enough for a
Zoom meeting or FaceTime business call. "
Other Looks
Holding the Line
Nothing says comfort and ease more than
cropped and oversized garments - a conMARCH 2021
16-19_IMP_0321_Womenswear_Feature.indd 17
P.17
2/11/21 11:44 AM
Impressions - March 2021
Table of Contents for the Digital Edition of Impressions - March 2021
Impressions - March 2021
First Impressions
From the Show Director
Overheard
First Look
Expo Scene
Talking Trends: Dressing Down
Talking Trends: Channeling Fashion & Comfort
Niche Focus: Doing the Heavy Lifting
Creating Raster Print/Cut Designs
The Software Piracy Problem
Shop Talk
Embroidery Design & Digitizing
Screen Printing Graphics & Design
Direct-To-Garment
Heat Printing
Ad Index/Classifieds
On Design
Impressions - March 2021 - CT1
Impressions - March 2021 - CT2
Impressions - March 2021 - Impressions - March 2021
Impressions - March 2021 - Cover2
Impressions - March 2021 - 1
Impressions - March 2021 - 2
Impressions - March 2021 - 3
Impressions - March 2021 - 4
Impressions - March 2021 - 5
Impressions - March 2021 - First Impressions
Impressions - March 2021 - 7
Impressions - March 2021 - From the Show Director
Impressions - March 2021 - 9
Impressions - March 2021 - Overheard
Impressions - March 2021 - 11
Impressions - March 2021 - 12
Impressions - March 2021 - 13
Impressions - March 2021 - 13A
Impressions - March 2021 - 13B
Impressions - March 2021 - First Look
Impressions - March 2021 - Expo Scene
Impressions - March 2021 - Talking Trends: Dressing Down
Impressions - March 2021 - 17
Impressions - March 2021 - 18
Impressions - March 2021 - 19
Impressions - March 2021 - Talking Trends: Channeling Fashion & Comfort
Impressions - March 2021 - 21
Impressions - March 2021 - 22
Impressions - March 2021 - 23
Impressions - March 2021 - Niche Focus: Doing the Heavy Lifting
Impressions - March 2021 - 25
Impressions - March 2021 - Creating Raster Print/Cut Designs
Impressions - March 2021 - 27
Impressions - March 2021 - 28
Impressions - March 2021 - 29
Impressions - March 2021 - The Software Piracy Problem
Impressions - March 2021 - 31
Impressions - March 2021 - Shop Talk
Impressions - March 2021 - 33
Impressions - March 2021 - Embroidery Design & Digitizing
Impressions - March 2021 - 35
Impressions - March 2021 - Screen Printing Graphics & Design
Impressions - March 2021 - 37
Impressions - March 2021 - 38
Impressions - March 2021 - 39
Impressions - March 2021 - Direct-To-Garment
Impressions - March 2021 - 41
Impressions - March 2021 - 42
Impressions - March 2021 - 43
Impressions - March 2021 - Heat Printing
Impressions - March 2021 - 45
Impressions - March 2021 - 46
Impressions - March 2021 - Ad Index/Classifieds
Impressions - March 2021 - On Design
Impressions - March 2021 - Cover3
Impressions - March 2021 - Cover4
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com