think. HEAT PRINTING make. Like this article? Read more heat printing articles at impressionsmag.com/digitaldecorating. do. Startup Success with a Heat Press Heat-printing technology offers an opportunity to get started in the lucrative T-shirt-decorating business. BY JOSH ELLSWORTH, CONTRIBUTING WRITER Thinking about starting a T-shirt business? It's easier than you think. The T-shirt industry's recent growth makes one thing astoundingly clear:These garments definitely are considered essential. Not only are they a necessary part of everyone's wardrobe, but they've also recently been elevated to superhero status. A May 2020 NewYork Times article titled " Can T-Shirt Sales Save America's Restaurants? " revealed that many businesses - especially those in the hard-hit food-and-beverage industry - pinned their hopes on merch sales to recover much-needed revenues.Although most only considered it a " financial BandP.44 Aid, " restaurants realized there is substantial money to be made with the right merchandise. However, it wasn't just restaurant owners who saw potential in merchandise sales. In fact, the demand for custom T-shirts became even stronger during the pandemic.Therefore, aspiring decorators started printing shirts more frequently than ever before. In fact, in the summer of 2020, it was practically impossible to find a heat-press manufacturer that wasn't back-ordered. I M P R E S S I O N S M A G . C O M MARCH 2021 44-46_IMP_0321_TMD_HeatPrinting.indd 44 2/10/21 6:59 PMhttp://www.impressionsmag.com/digitaldecorating http://www.IMPRESSIONSMAG.COM