Impressions - Digital Decorator 2019 - 1

A SUPPLEMENT TO IMPRESSIONS MAGAZINE
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PUBLISHER: LAURIE GONZ

(972) 694-0107 * laurie.gonz@emeraldexpo.com
EDITOR IN CHIEF: MARCIA DERRYBERRY
(770) 291-5574 * marcia.derryberry@emeraldexpo.com
EXECUTIVE EDITOR: JAMAR LASTER
(770) 291-5578 * jamar.laster@emeraldexpo.com
MANAGING EDITOR: DUSTIN SHRADER
(770) 291-5413 * dustin.shrader@emeraldexpo.com

p. 4

CONTRIBUTING WRITERS: CHRISTOPHER BERNAT,
TIM CHECK, TERRY COMBS, DEBRA ROMALIA,
SANDY SMITH
ART DIRECTOR: CHRIS DREW
(770) 291-5450 * chris.drew@emeraldexpo.com
CONTRIBUTING ART DIRECTOR: MARIA KOZLOVA
(678) 427-7334 * mkozlova@mkgrafix.com
PRODUCTION DIRECTOR: NAN MCDOWELL
(770) 291-5480 * nan.mcdowell@emeraldexpo.com
PRODUCTION MANAGER: TERRI HILL
(770) 291-5481 * terri.hill@emeraldexpo.com

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On the cover:

Garment and decoration courtesy of Mossy Oak Elements by Vapor Apparel;
Photography by Henry Bernstein, Three Driveway Media, Solon, Ohio

CONTENTS
4

The
Sublimation
Solution

18 Use Full-Color

Decorating
Options for
Boosting Sales

Discover the possibilities
of sublimation processes.
By Christopher Bernat

8

While multicolor designs
can be cost prohibitive
when screen printing
or embroidering, other
options can result in
higher profits.
By Debra Romalia

Little Products
Equal Big
Profits
Small-format
sublimation printing on
a large-format printer
has many benefits for
decorators.
By Terry Combs

22 Preparing

14 Become a

Niche Expert

Understanding potential
direct-to-garment
(DTG) markets.
By Terry Combs

A Supplement to Impressions

for the Peak
Holiday Season

Your print shop's
technology and resources
must be updated to meet
holiday deadlines.
By Tim Check

AD INDEX

24 Exploring the

Sign Business

You should seriously
explore the opportunities
the sign-graphics
niche can present for
a profitable appareldecorating business.
By Sandy Smith

28 Digital

Decorating
Products
The latest in new
technologies and
products.

ADVERTISER

PAGE #

INFO*ACTION #
JERZEES

C2

Imprinted Sportswear Shows

13

Kornit Digital

101

3

102

15, C4

107, 110

OKI Data Americas Inc.

11

104

RTP Apparel

19

106

7, 17

103,108

Next Level Apparel

Stahls'
Supacolor USA

16

105

Unisub

27

109

Viper MAXX

19

106

INFO * ACTION HOTLINE:
If you want information about any of the advertisers in Digital
Decorator, you can get it online.
It's fast, easy, free - and available 24 hours a day, seven days a week.
Here's how it works:
* Log on to Impressionsmag.com, Click on the Info*Action icon.
* Using the Ad Index on this page, select all the companies you
wish to receive free information from.
* Your requests are e-mailed immediately and directly to the
companies you selected.

Fall 2019 * 1


http://www.x.com http://www.impressionsmagazine.com/subscribe http://www.theygsgroup.com http://www.Impressionsmag.com

Impressions - Digital Decorator 2019

Table of Contents for the Digital Edition of Impressions - Digital Decorator 2019

Impressions - Digital Director 2019
Contents
The Sublimation Solution
Little Products Equal Big Profits
Become a Niche Expert
Use Full-Color Decorating Options for Boosting Sales
Preparing for the Peak Holiday Season
Exploring the Sign Business
Digital Decorating Products
Impressions - Digital Decorator 2019 - Impressions - Digital Director 2019
Impressions - Digital Decorator 2019 - Cover2
Impressions - Digital Decorator 2019 - Contents
Impressions - Digital Decorator 2019 - 2
Impressions - Digital Decorator 2019 - 3
Impressions - Digital Decorator 2019 - The Sublimation Solution
Impressions - Digital Decorator 2019 - 5
Impressions - Digital Decorator 2019 - 6
Impressions - Digital Decorator 2019 - 7
Impressions - Digital Decorator 2019 - Little Products Equal Big Profits
Impressions - Digital Decorator 2019 - 9
Impressions - Digital Decorator 2019 - 10
Impressions - Digital Decorator 2019 - 11
Impressions - Digital Decorator 2019 - 12
Impressions - Digital Decorator 2019 - 13
Impressions - Digital Decorator 2019 - Become a Niche Expert
Impressions - Digital Decorator 2019 - 15
Impressions - Digital Decorator 2019 - 16
Impressions - Digital Decorator 2019 - 17
Impressions - Digital Decorator 2019 - Use Full-Color Decorating Options for Boosting Sales
Impressions - Digital Decorator 2019 - 19
Impressions - Digital Decorator 2019 - 20
Impressions - Digital Decorator 2019 - 21
Impressions - Digital Decorator 2019 - Preparing for the Peak Holiday Season
Impressions - Digital Decorator 2019 - 23
Impressions - Digital Decorator 2019 - Exploring the Sign Business
Impressions - Digital Decorator 2019 - 25
Impressions - Digital Decorator 2019 - 26
Impressions - Digital Decorator 2019 - 27
Impressions - Digital Decorator 2019 - Digital Decorating Products
Impressions - Digital Decorator 2019 - Cover3
Impressions - Digital Decorator 2019 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/202004
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https://www.nxtbook.com/nxtbooks/impressions/202002
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https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
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https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
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https://www.nxtbook.com/nxtbooks/impressions/201403
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
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