Patterned HTV Patterned heat-transfer vinyl (HTV) lets decorators create designs with a variety of full-color digital effects on heat-transfer vinyl. This material arrives preprinted with your pattern of choice and features digitally printed colors that often are customizable. Patterned HTV allows you to create colorful designs with a single layer. This allows trendy new decorating opportunities, in addition to full-color business logos. With patterned vinyl for markets from fashion to sports, and material designed for heator pressure-sensitive applications, you can sell more with color. The washability of prints created with transfer paper is not as good as it is for other methods, and this should be conveyed to customers and shown in pricing. Ensure your customer has clear washing instructions and understands the limits of these designs in terms of longevity. Debra Romalia is vice president of content marketing for Stahls'. For more information or to comment on this article, email Debra at debra.romalia@stahls.com. Transfer Paper Transfer paper is a thin piece of paper coated with wax and pigment from either an inkjet or laser printer. An image is applied to the paper, then to a garment via a heat press. Using the inks from the printer results in a wider array of colors, gradients and even photorealistic prints. It's important to use professional-grade transfer paper. Its quality and durability ensure repeat and word-of-mouth business. However, lesser-quality paper can result in disappointed customers. The more color and detail you can display, the better clients can visualize what you have to offer and the more apt they are to buy. Heat-transfer vinyl (HTV) can come with either stock or custom patterns.You can offer a multicolor look with a single layer using a vinyl cutter. A Supplement to Impressions Fall 2019 * 21