By Alison Zuccaro, Contributing Writer Screen printing and embroidery are ideal options for non-apparel items such as bags. Add-Ons Using non-apparel items can increase sales and outreach through digitally decorating add-ons. A recent search of a popular licensed-apparel supplier turned up some original non-apparel items. Some of the items that caught my attention included umbrellas, billiards table covers, pop-up tents, coolers and corn hole game boards. They all were embellished with full-color images of a specific team. It's extraordinary to think most apparel decorators can reproduce the above with some knowledge, equipment and blank goods. Although a billiards-table cover may not be in high demand for the local high-school team, it does showcase the options for add-on sales of non-apparel items for many markets. As an apparel decorator, you have access to the artwork required; the team and fans already are paying customers; and chances are you own or have access to the equipment or technology required to decorate some of these popular items. Save your customers time and make some money by offering the nonapparel products they're looking for. Who Will Buy Non-Apparel Items? Athletic-team decoration doesn't just encompass the team uniform anymore. Players use bags to haul their equipment to and from the field; helmets to sport their logos and team numbers; water bottles to stay hydrated; sports balls and specific shoes. They will purchase all the items from a supplier, so why not buy them already embellised with team logos and personalization? Spectator experiences at most team events include a team banner 22 * Spring 2020 Team logos and mascots give an added flair to accessory items.