Bundling items into a kit means customers can take advantage of purchasing everything in one location instead of shopping around, as well as a cost incentive. or wall graphic complete with team logo and photo, including personalization. Fans also like to show their team spirit by toting their non-apparel items to the stadium or field. Backpacks, tote bags, chairs, blankets and drinkware items are some popular non-apparel items fans use. Extended fans present another sales opportunity that may get overlooked in apparel items. What are extended fans? Grandparents come to mind; they may not be the jersey or T-shirt fanwear type, but they want to show support and show off their grandchildren. What is Needed to Create Non-Apparel Items? Apparel and non-apparel items require similar components and there are multiple technologies available to create non-apparel decorations. Multicolor or full-color artwork is best and can include team logos and mascots, or team or personal photos. Use the same artwork for apparel and non-apparel items. When it comes to equipment, you'll need a digital printer or access to digiA Supplement to i m p r e s s i o n s Use Info*Action #106 at impressionsmag.com/infoaction Spring 2020 * 23https://anajet.com/impressions1000/request-info/?utm_source=impressions1000&utm_medium=print_ads&utm_campaign=ri1000&utm_content=sgia_award https://anajet.com/impressions1000/request-info/?utm_source=impressions1000&utm_medium=print_ads&utm_campaign=ri1000&utm_content=sgia_award http://www.impressionsmag.com/infoaction