Impressions - Digital Decorator 2020 - 25
Add some nonapparel items to
your standard
team offerings and
experience increased
profitability
with minimal
effort.
product line and name them with catchy
phrases or words such as "All-Star,"
"MVP," etc. Customers can take advantage of getting everything in one location instead of shopping around, as well
as a cost incentive for bundling. You take
advantage of the upsell of the decoration
and the non-apparel goodsn, which can be
relatively inexpensive when purchased in
quantities.
Also, create a partnership with the team
photographer and develop a flyer to be
distributed with his photo package information. Th is is provided that the team
photographer doesn't provide photo items
already. The partnership needs to include
an incentive to the photographer but this is
where a kit will work for both of you.
Here are some additional ideas. Nonapparel items are easy to sell on site at local
events because they typically are smaller
and easier to hand carry or display. Price
smaller, non-apparel items to entice even
the frugal buyer. In an age where people
don't carry much cash, a $5 or $10 item has
a better chance of an on-site purchase.
You can create items and marketing
pieces that target the extended-family
fans, as everyone is wondering what to get
Grandma and or Grandpa for a birthday
or holiday gift. Make it an easier decision.
Fundraising incentives also can be very
profitable when selling non-apparel items.
Many fans have plenty of T-shirts or may
not want to wear their spirit. Adding
non-apparel items, such as insulated
drinkware, can provide a sellable item for
customers not interested in apparel.
Small non-apparel items, such as
decals, are extremely easy to sell.
Alison Zuccaro is the strategic product manager
for STAHLS', a GroupeSTAHL company, which
specializes in the development, manufacturing,
and distribution of heat-printing technologies.
For information or to comment on this article,
visit stahls.com.
A Supplement to i m p r e s s i o n s
Use Info*Action #103 at impressionsmag.com/infoaction
Spring 2020 * 25
https://www.heatpress.com/
https://www.heatpress.com/
http://www.stahls.com
http://www.impressionsmag.com/infoaction
Impressions - Digital Decorator 2020
Table of Contents for the Digital Edition of Impressions - Digital Decorator 2020
Impressions - Digital Decorator 2020
Contents
Press on with Hard-Surface Sublimation
DTG Printing & Online Myths
The Right Art = The Right Print
Easy Tips and Tools for Marketing Sublimation
Increase Apparel- Decorating Sales with Non-Apparel Add-Ons
Digital Decorating Products
Impressions - Digital Decorator 2020 - Impressions - Digital Decorator 2020
Impressions - Digital Decorator 2020 - Cover2
Impressions - Digital Decorator 2020 - Contents
Impressions - Digital Decorator 2020 - 2
Impressions - Digital Decorator 2020 - 3
Impressions - Digital Decorator 2020 - Press on with Hard-Surface Sublimation
Impressions - Digital Decorator 2020 - 5
Impressions - Digital Decorator 2020 - 6
Impressions - Digital Decorator 2020 - 7
Impressions - Digital Decorator 2020 - 8
Impressions - Digital Decorator 2020 - 9
Impressions - Digital Decorator 2020 - DTG Printing & Online Myths
Impressions - Digital Decorator 2020 - 11
Impressions - Digital Decorator 2020 - 12
Impressions - Digital Decorator 2020 - 13
Impressions - Digital Decorator 2020 - The Right Art = The Right Print
Impressions - Digital Decorator 2020 - 15
Impressions - Digital Decorator 2020 - 16
Impressions - Digital Decorator 2020 - 17
Impressions - Digital Decorator 2020 - Easy Tips and Tools for Marketing Sublimation
Impressions - Digital Decorator 2020 - 19
Impressions - Digital Decorator 2020 - 20
Impressions - Digital Decorator 2020 - 21
Impressions - Digital Decorator 2020 - Increase Apparel- Decorating Sales with Non-Apparel Add-Ons
Impressions - Digital Decorator 2020 - 23
Impressions - Digital Decorator 2020 - 24
Impressions - Digital Decorator 2020 - 25
Impressions - Digital Decorator 2020 - 26
Impressions - Digital Decorator 2020 - Digital Decorating Products
Impressions - Digital Decorator 2020 - 28
Impressions - Digital Decorator 2020 - 29
Impressions - Digital Decorator 2020 - Cover4
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