Impressions - Digital Decorator - Summer 2014 - 42

STRIKING
By Dylan Derryberry,
Contributing Writer

THIS FAMILY-RUN
APPAREL SHOP USES
DIRECT-TO-GARMENT
PRINTING FOR AFFORDABLE,
CUSTOM PRODUCTS.

THE ATTIC
UPSTAIRS
AT A GLANCE
COMPANY NAME: The Attic Upstairs
ADDRESS: Mailing:
56 Mincie Mountain Road
Murrayville, GA 30564
Store:
19 E. Main Street
Dahlonega, GA 30533
FOUNDED: 2012
NO. OF EMPLOYEES: 3
DECORATING Direct-to-garment
METHODS printing and
OFFERED: rhinestones
COMPANY theatticupstairs.com;
WEBSITES: thetshirtattic.com

42 § SUMMER 2014

A

bout 70 miles north of Atlanta at the foothills of
the North Georgia mountains lies Dahlonega, Ga.
With an estimated population of only 5,000, it may
not seem like the ideal place to open a business. But for Debbie
and Kyle Carroll, their home is where the heart - and the
money - is.
The Carrolls own The Attic Upstairs, a direct-to-garment
(DTG) printing company that "prints anything on anything,"
according to the company's website. Dahlonega boasts a variety of tourist attractions, including the site of the fi rst major
U.S. Gold Rush, seasonal festivals and renowned cycling
events. Although they only opened their doors in October 2012,
the Carrolls have kept busy living in a city where tourism is the
No. 1 industry and T-shirts are looked upon favorably by all.
"Everyone loves T-shirts," Debbie Carroll says. "We have an
expression at The Attic: 'T-Shirts are memories that we wear.'"

"HIT 'EM WHERE THEY AIN'T"
In a tourist town like Dahlonega, these wearable memories sell well at a multitude of businesses, but the Carrolls saw
an opportunity to beat out the competition and capitalized.
The Attic Upstairs - which the couple runs along with their
son, Rhett - is the sole DTG shop in the city, and the ease of
product decoration offers lower prices and more options for
custom apparel.
"I love the quote, 'Hit 'em where they ain't,'" Debbie Carroll
says. "We have a very good screen printer and embroidery shop
in our little town, but there wasn't a DTG printer. The list just
goes on and on of small groups that need T-shirts here."
Dahlonega is still home to a multitude of small businesses,
sports teams and local organizations - all of which need
custom shirts at affordable prices. Unlike screen printing
or vinyl cutting, direct-to-garment printers aren't restricted
by number of colors. So The Attic Upstairs offers customized products without order minimums or setup fees. Other
advantages include lower ink costs, an extra-long printing
space of up to 24 inches and a faster turnaround time than
other decorating methods.
Although The Attic Upstairs specializes in digital printing


http://www.theatticupstairs.com http://www.thetshirtattic.com

Impressions - Digital Decorator - Summer 2014

Table of Contents for the Digital Edition of Impressions - Digital Decorator - Summer 2014

Impressions - Digital Decorator - Summer 2014
Contents
First Impressions
Multimedia Decorating = Multiple Profits
Extremely Intelligent Sublimation
Choice Materials
Trends and Innovations in Digital Heat Printing
Picture Perfect
The Personal Touch
Paper Trail
Shop Spotlight: The Attic Upstairs
Impressions - Digital Decorator - Summer 2014 - Impressions - Digital Decorator - Summer 2014
Impressions - Digital Decorator - Summer 2014 - Cover2
Impressions - Digital Decorator - Summer 2014 - 1
Impressions - Digital Decorator - Summer 2014 - Contents
Impressions - Digital Decorator - Summer 2014 - 3
Impressions - Digital Decorator - Summer 2014 - First Impressions
Impressions - Digital Decorator - Summer 2014 - 5
Impressions - Digital Decorator - Summer 2014 - Multimedia Decorating = Multiple Profits
Impressions - Digital Decorator - Summer 2014 - 7
Impressions - Digital Decorator - Summer 2014 - 8
Impressions - Digital Decorator - Summer 2014 - 9
Impressions - Digital Decorator - Summer 2014 - 10
Impressions - Digital Decorator - Summer 2014 - 11
Impressions - Digital Decorator - Summer 2014 - 12
Impressions - Digital Decorator - Summer 2014 - 13
Impressions - Digital Decorator - Summer 2014 - Extremely Intelligent Sublimation
Impressions - Digital Decorator - Summer 2014 - 15
Impressions - Digital Decorator - Summer 2014 - 16
Impressions - Digital Decorator - Summer 2014 - 17
Impressions - Digital Decorator - Summer 2014 - Choice Materials
Impressions - Digital Decorator - Summer 2014 - 19
Impressions - Digital Decorator - Summer 2014 - 20
Impressions - Digital Decorator - Summer 2014 - 21
Impressions - Digital Decorator - Summer 2014 - Trends and Innovations in Digital Heat Printing
Impressions - Digital Decorator - Summer 2014 - 23
Impressions - Digital Decorator - Summer 2014 - 24
Impressions - Digital Decorator - Summer 2014 - 25
Impressions - Digital Decorator - Summer 2014 - Picture Perfect
Impressions - Digital Decorator - Summer 2014 - 27
Impressions - Digital Decorator - Summer 2014 - 28
Impressions - Digital Decorator - Summer 2014 - 29
Impressions - Digital Decorator - Summer 2014 - 30
Impressions - Digital Decorator - Summer 2014 - 31
Impressions - Digital Decorator - Summer 2014 - 32
Impressions - Digital Decorator - Summer 2014 - The Personal Touch
Impressions - Digital Decorator - Summer 2014 - 34
Impressions - Digital Decorator - Summer 2014 - 35
Impressions - Digital Decorator - Summer 2014 - 36
Impressions - Digital Decorator - Summer 2014 - Paper Trail
Impressions - Digital Decorator - Summer 2014 - 38
Impressions - Digital Decorator - Summer 2014 - 39
Impressions - Digital Decorator - Summer 2014 - 40
Impressions - Digital Decorator - Summer 2014 - 41
Impressions - Digital Decorator - Summer 2014 - Shop Spotlight: The Attic Upstairs
Impressions - Digital Decorator - Summer 2014 - 43
Impressions - Digital Decorator - Summer 2014 - 44
Impressions - Digital Decorator - Summer 2014 - Cover3
Impressions - Digital Decorator - Summer 2014 - Cover4
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
https://www.nxtbook.com/emerald/impressions/20231011
https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
https://www.nxtbook.com/emerald/impressions/20230506
https://www.nxtbook.com/emerald/impressions/202304
https://www.nxtbook.com/emerald/impressions/202303
https://www.nxtbook.com/emerald/impressions/20230102
https://www.nxtbook.com/emerald/impressions/202212
https://www.nxtbook.com/emerald/impressions/20221011
https://www.nxtbook.com/emerald/impressions/20220809
https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com