Impressions - Digital Decorator - Fall 2015 - 24
around an event when customers start
wearing their freshly printed garments.
An example would be national car
shows. One successful technique is to
take photos of the cars on display, go back
to the trailer or tent, and drop that image
into a predesigned template mentioning
the show, the date, etc. Then it's as simple
as walking back to the car and holding
up the shirt in front of the owner. There's
only one question from the car owner at
that point, "How much?"
An operator who sets up at high-end
events told me he decided to charge $40
per shirt, on the assumption that he
would sell one shirt and move on to the
next car. What he did not anticipate in his
business plan was the fact that car owners would call him in a few days wanting
to order more shirts with the same image.
People will pay for what they're passionate about, and $40 is not too much to feed
that passion.
Th is concept isn't just for high-end
car events. It's for every event large and
small, and for car club gatherings as well.
For every car ever built, there's a club for
enthusiasts. There are as many garment
printing possibilities as there are passions in people's lives.
Curtis Beard from
Absolute Screen
Printing, Buckeye,
Ariz., showing a
sample of a custom
racing shirt.
THE COLOR GAMUT
A huge advantage of DTG printing is
the ability to use all the colors you can
imagine. Th is sets a DTG printer apart
from a screen printer. A good example of
the ideal customer for this capability is
local artists.
Weekend art fairs (and similar street
fair events) are a great place to fi nd local
and regional artists who want to put their
work on shirts to resell. These customers
will love the opportunity to feature their
creations and buy in small quantities, but
be prepared for some critical eyes on the
colors, etc.
At the next event, create a packet
with your business card, price sheet and
a sample garment and pass them out
among the artists. The pitch? You should
expand your market by selling your artwork on T-shirts. Once you're in the door
with a few artists, the others will follow.
MARRY YOUR PASSION
We all have lives outside of our businesses, or at least we did at one time. A
24 FALL 2015
Infant Apparel from
Spirited Designs,
Centerview, Mo.
Impressions - Digital Decorator - Fall 2015
Table of Contents for the Digital Edition of Impressions - Digital Decorator - Fall 2015
Impressions - Digital Decorator - Fall 2015
Contents
Ad Index
First Impressions
Sequins, Sparkle and Shine
Sublimation Rising
The Importance of Color Charts
Become a Niche Expert
Fall for Color
The True Cost of Digital Printing
The Lowdown on Logos
Impressions - Digital Decorator - Fall 2015 - Impressions - Digital Decorator - Fall 2015
Impressions - Digital Decorator - Fall 2015 - Cover2
Impressions - Digital Decorator - Fall 2015 - 1
Impressions - Digital Decorator - Fall 2015 - Ad Index
Impressions - Digital Decorator - Fall 2015 - 3
Impressions - Digital Decorator - Fall 2015 - First Impressions
Impressions - Digital Decorator - Fall 2015 - 5
Impressions - Digital Decorator - Fall 2015 - Sequins, Sparkle and Shine
Impressions - Digital Decorator - Fall 2015 - 7
Impressions - Digital Decorator - Fall 2015 - 8
Impressions - Digital Decorator - Fall 2015 - 9
Impressions - Digital Decorator - Fall 2015 - Sublimation Rising
Impressions - Digital Decorator - Fall 2015 - 11
Impressions - Digital Decorator - Fall 2015 - 12
Impressions - Digital Decorator - Fall 2015 - 13
Impressions - Digital Decorator - Fall 2015 - 14
Impressions - Digital Decorator - Fall 2015 - The Importance of Color Charts
Impressions - Digital Decorator - Fall 2015 - 16
Impressions - Digital Decorator - Fall 2015 - 17
Impressions - Digital Decorator - Fall 2015 - 18
Impressions - Digital Decorator - Fall 2015 - 19
Impressions - Digital Decorator - Fall 2015 - 20
Impressions - Digital Decorator - Fall 2015 - 21
Impressions - Digital Decorator - Fall 2015 - Become a Niche Expert
Impressions - Digital Decorator - Fall 2015 - 23
Impressions - Digital Decorator - Fall 2015 - 24
Impressions - Digital Decorator - Fall 2015 - 25
Impressions - Digital Decorator - Fall 2015 - Fall for Color
Impressions - Digital Decorator - Fall 2015 - 27
Impressions - Digital Decorator - Fall 2015 - 28
Impressions - Digital Decorator - Fall 2015 - 29
Impressions - Digital Decorator - Fall 2015 - The True Cost of Digital Printing
Impressions - Digital Decorator - Fall 2015 - 31
Impressions - Digital Decorator - Fall 2015 - 32
Impressions - Digital Decorator - Fall 2015 - The Lowdown on Logos
Impressions - Digital Decorator - Fall 2015 - 34
Impressions - Digital Decorator - Fall 2015 - 35
Impressions - Digital Decorator - Fall 2015 - 36
Impressions - Digital Decorator - Fall 2015 - Cover3
Impressions - Digital Decorator - Fall 2015 - Cover4
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