Impressions - Digital Decorator - Summer 2015 - 4

DIGITAL
DECORATOR
REDUX

'm so fascinated by today's digital decorating technologies. Yes, I'm the one
standing at a trade show booth waiting for my cell phone cover or luggage tag
to print. I can't wait for that full-color image to come off the printer and be heat
sealed onto my substrate. With this super-hot sector of the marketplace showing no
signs of slowing down, I've been adding to my collection a lot lately.
Th is industry is about making memories for your clients and their customers. And
there's no easier way to do so than through today's various digital decorating technologies. Digital decorating remains popular and profitable, and suppliers are scrambling
to introduce new products and processes every season. From sublimation and directto-garment (DTG) printing, to digital transfers and CAD-CUT materials, there is something for everyone.
One of the beauties of digital decorating is that it is ideal for short runs, personalization and mobile decorating. Sometimes, all that's needed is a heat press, or there's
equipment available at every point on the price spectrum to help you output your
designs in some digital fashion.
Th is is where the second issue of Impressions' Digital Decorator comes in. Our premiere issue (June 2014) was so well received that we've added two issues this year - the
next one will debut in the fall. Th is issue brings together some of the marketplace's most
innovative minds to share their insights and information on a variety of digital decorating topics. Here, you'll fi nd informative articles by Christopher Bernat, Dane Clement,
Terry Combs, Steven Jackson, Jimmy Lamb, Jennifer Foy and James Ortolani. Ortolani,
specifically, details what going digital means to today's screen printer. Also note that
several of the articles have accompanying videos that you can watch on impressionsmag.com or directly from the digital edition of this issue by clicking on their respective
links.
If you're an embroiderer or screen printer, have you thought about adding some sort
of digital decorating to your arsenal of services? If digital decorating is all you do, this
issue is written specifically for you too. Get on the bandwagon and let us guide you
through the various processes.

A SUPPLEMENT TO
IMPRESSIONS MAGAZINE
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Alpharetta, GA 30009
PUBLISHER:
LAURIE GONZ
(972) 694-0107
laurie.gonz@emeraldexpo.com
EDITOR IN CHIEF:
MARCIA DERRYBERRY
(770) 291-5574
mderryberry@impressionsmag.com
SENIOR EDITOR:
JAMAR LASTER
(770) 291-5578
jlaster@impressionsmag.com
MANAGING EDITOR/IMPRESSIONS:
MICHELLE M. HAVICH
(770) 291-5412
mhavich@impressionsmag.com
MANAGING EDITOR/DIGITAL DECORATOR:
LAUREN MITCHELL
lmitchell@impressionsmag.com
CONTRIBUTING WRITERS
CHRISTOPHER BERNAT, DANE
CLEMENT, TERRY COMBS, JENNIFER FOY,
STEVEN JACKSON, JIMMY LAMB, JENNIFER
MORRELL, JAMES ORTOLANI
ART DIRECTOR:
WENDI VAN ELDIK
(770) 291-5520
wendi.vaneldik@emeraldexpo.com
GRAPHIC DESIGNER:
DENISE FIELDS
(770) 291-5487
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FREELANCE ART DIRECTOR:
MARIA KOZLOVA
(678) 427-7334
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PRODUCTION DIRECTOR:
NAN MCDOWELL
(770) 291-5480
nan.mcdowell@emeraldexpo.com
PRODUCTION MANAGER:
TERRI HILL
(770) 291-5481
terri.hill@emeraldexpo.com

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Marcia Derryberry
E D I TO R I N C H I E F

4 § SUMMER 2015

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Impressions - Digital Decorator - Summer 2015

Table of Contents for the Digital Edition of Impressions - Digital Decorator - Summer 2015