Impressions - Digital Decorator - Summer 2015 - 4

DIGITAL
DECORATOR
REDUX

I

'm so fascinated by today's digital decorating technologies. Yes, I'm the one
standing at a trade show booth waiting for my cell phone cover or luggage tag
to print. I can't wait for that full-color image to come off the printer and be heat
sealed onto my substrate. With this super-hot sector of the marketplace showing no
signs of slowing down, I've been adding to my collection a lot lately.
Th is industry is about making memories for your clients and their customers. And
there's no easier way to do so than through today's various digital decorating technologies. Digital decorating remains popular and profitable, and suppliers are scrambling
to introduce new products and processes every season. From sublimation and directto-garment (DTG) printing, to digital transfers and CAD-CUT materials, there is something for everyone.
One of the beauties of digital decorating is that it is ideal for short runs, personalization and mobile decorating. Sometimes, all that's needed is a heat press, or there's
equipment available at every point on the price spectrum to help you output your
designs in some digital fashion.
Th is is where the second issue of Impressions' Digital Decorator comes in. Our premiere issue (June 2014) was so well received that we've added two issues this year - the
next one will debut in the fall. Th is issue brings together some of the marketplace's most
innovative minds to share their insights and information on a variety of digital decorating topics. Here, you'll fi nd informative articles by Christopher Bernat, Dane Clement,
Terry Combs, Steven Jackson, Jimmy Lamb, Jennifer Foy and James Ortolani. Ortolani,
specifically, details what going digital means to today's screen printer. Also note that
several of the articles have accompanying videos that you can watch on impressionsmag.com or directly from the digital edition of this issue by clicking on their respective
links.
If you're an embroiderer or screen printer, have you thought about adding some sort
of digital decorating to your arsenal of services? If digital decorating is all you do, this
issue is written specifically for you too. Get on the bandwagon and let us guide you
through the various processes.

A SUPPLEMENT TO
IMPRESSIONS MAGAZINE
1145 Sanctuary Parkway, Suite 355
Alpharetta, GA 30009
PUBLISHER:
LAURIE GONZ
(972) 694-0107
laurie.gonz@emeraldexpo.com
EDITOR IN CHIEF:
MARCIA DERRYBERRY
(770) 291-5574
mderryberry@impressionsmag.com
SENIOR EDITOR:
JAMAR LASTER
(770) 291-5578
jlaster@impressionsmag.com
MANAGING EDITOR/IMPRESSIONS:
MICHELLE M. HAVICH
(770) 291-5412
mhavich@impressionsmag.com
MANAGING EDITOR/DIGITAL DECORATOR:
LAUREN MITCHELL
lmitchell@impressionsmag.com
CONTRIBUTING WRITERS
CHRISTOPHER BERNAT, DANE
CLEMENT, TERRY COMBS, JENNIFER FOY,
STEVEN JACKSON, JIMMY LAMB, JENNIFER
MORRELL, JAMES ORTOLANI
ART DIRECTOR:
WENDI VAN ELDIK
(770) 291-5520
wendi.vaneldik@emeraldexpo.com
GRAPHIC DESIGNER:
DENISE FIELDS
(770) 291-5487
denise.fields@emeraldexpo.com
FREELANCE ART DIRECTOR:
MARIA KOZLOVA
(678) 427-7334
mkozlova@mkgrafix.com
PRODUCTION DIRECTOR:
NAN MCDOWELL
(770) 291-5480
nan.mcdowell@emeraldexpo.com
PRODUCTION MANAGER:
TERRI HILL
(770) 291-5481
terri.hill@emeraldexpo.com

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Marcia Derryberry
E D I TO R I N C H I E F

4 § SUMMER 2015

LIST RENTAL
LIST RENTAL PRODUCT MANAGER
BART PICCIRILLO * (848) 731-2768
Bart.Piccirillo@eraepd.com


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Impressions - Digital Decorator - Summer 2015

Table of Contents for the Digital Edition of Impressions - Digital Decorator - Summer 2015

Impressions - Digital Decorator - Summer 2015
Contents
First Impressions
How to Optimize Digital Dark Shirt Printing
Prepare to Launch! Minimizing the DTG Learning Curve
Sublimation Rising: The Super Spot
What Does Digital Mean to Screen Printers?
Beyond the DTG Printer
Top 5 Color-Correcting Methods for Customer Photos
Digital Appliqué — the Best of Both Worlds
Digital Decorating Products
Shop Spotlight: Dragonfly Graphics
Impressions - Digital Decorator - Summer 2015 - Impressions - Digital Decorator - Summer 2015
Impressions - Digital Decorator - Summer 2015 - Cover2
Impressions - Digital Decorator - Summer 2015 - 1
Impressions - Digital Decorator - Summer 2015 - Contents
Impressions - Digital Decorator - Summer 2015 - 3
Impressions - Digital Decorator - Summer 2015 - First Impressions
Impressions - Digital Decorator - Summer 2015 - 5
Impressions - Digital Decorator - Summer 2015 - How to Optimize Digital Dark Shirt Printing
Impressions - Digital Decorator - Summer 2015 - 7
Impressions - Digital Decorator - Summer 2015 - 8
Impressions - Digital Decorator - Summer 2015 - 9
Impressions - Digital Decorator - Summer 2015 - 10
Impressions - Digital Decorator - Summer 2015 - 11
Impressions - Digital Decorator - Summer 2015 - 12
Impressions - Digital Decorator - Summer 2015 - 13
Impressions - Digital Decorator - Summer 2015 - Prepare to Launch! Minimizing the DTG Learning Curve
Impressions - Digital Decorator - Summer 2015 - 15
Impressions - Digital Decorator - Summer 2015 - 16
Impressions - Digital Decorator - Summer 2015 - 17
Impressions - Digital Decorator - Summer 2015 - 18
Impressions - Digital Decorator - Summer 2015 - 19
Impressions - Digital Decorator - Summer 2015 - Sublimation Rising: The Super Spot
Impressions - Digital Decorator - Summer 2015 - 21
Impressions - Digital Decorator - Summer 2015 - 22
Impressions - Digital Decorator - Summer 2015 - What Does Digital Mean to Screen Printers?
Impressions - Digital Decorator - Summer 2015 - 24
Impressions - Digital Decorator - Summer 2015 - 25
Impressions - Digital Decorator - Summer 2015 - Beyond the DTG Printer
Impressions - Digital Decorator - Summer 2015 - 27
Impressions - Digital Decorator - Summer 2015 - 28
Impressions - Digital Decorator - Summer 2015 - 29
Impressions - Digital Decorator - Summer 2015 - Top 5 Color-Correcting Methods for Customer Photos
Impressions - Digital Decorator - Summer 2015 - 31
Impressions - Digital Decorator - Summer 2015 - 32
Impressions - Digital Decorator - Summer 2015 - 33
Impressions - Digital Decorator - Summer 2015 - Digital Appliqué — the Best of Both Worlds
Impressions - Digital Decorator - Summer 2015 - 35
Impressions - Digital Decorator - Summer 2015 - 36
Impressions - Digital Decorator - Summer 2015 - 37
Impressions - Digital Decorator - Summer 2015 - 38
Impressions - Digital Decorator - Summer 2015 - Digital Decorating Products
Impressions - Digital Decorator - Summer 2015 - 40
Impressions - Digital Decorator - Summer 2015 - 41
Impressions - Digital Decorator - Summer 2015 - 42
Impressions - Digital Decorator - Summer 2015 - Shop Spotlight: Dragonfly Graphics
Impressions - Digital Decorator - Summer 2015 - 44
Impressions - Digital Decorator - Summer 2015 - Cover3
Impressions - Digital Decorator - Summer 2015 - Cover4
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com