Impressions - Digital Decorator - Summer 2015 - 43

By Jennifer Morrell, Contributing Writer

Family
Keeping It

With a solid skill set and a leap of faith, a
business idea kicked around at a local bar
became the perfect digital decorating storm.

T

he concept for Port St. Lucie,
Fla.-based Dragonfly Graphics
was born where many great
ideas have been conceived: the local watering hole. Owner Allan Coffey is an entrepreneur at heart, so it's no surprise that one
unofficial conversation with his father and
brothers would later generate a successful,
family-run business.
"I remember clearly the conversation
with my father and brothers over a beer,"
Coffey says. "If I could make T-shirts with
custom current events designed on them, we
could sell tons of them."  
Coffey, along with his father and one of
his brothers, worked in sheet-fed offset printing. Coffey had been running large lithographic printing presses for more than 16
years. During that time, he'd been fortunate
enough to work on state-of-the-art equipment and had learned from whom he considered to be true craftsmen of the trade.
As the three men put their heads
together, they determined that their collective skill level had positioned them
to succeed in screen printing. Creating
T-shirts that would sell would be a piece of
cake, or so they thought.
"It didn't take long for us to realize that
the two types of printing were very, very different," Coffey says. "We  started with some
used equipment in my garage. Being single
at the time, I used one bedroom as a darkroom, and the living room to check in shirts
and pack orders."
A SUPPLEMENT TO IMPRESSIONS

Ironically, Coffey and his team never
actually got around to printing their own
designs at that time. Family and friends had
enough requests to keep them busy, and
any free time was dedicated to fully learning the ropes. Coffey spent hours on end at
the  ScreenPrinters.net  forum, reading and
learning.
After a year of practice and education,
Dragonfly moved to the company's current
location - a 3,000-square-foot facility on
Florida's Treasure Coast - and has been
there for 15 years.  The company truly has
been family run from the beginning, with
Coffey's entire family, at some point, playing
a role in its evolution.  
Today, Dragonfly Graphics employs 11
full-time employees whom Coffey describes
as talented and dedicated. Kari Stuart is the
company's production manager, overseeing
production and scheduling, while Aimee
Morris and Faith McCann handle front office
business and customer service.
Martha Santos runs Dragonfly's six-head
Barudan embroidery machine. The lead
pressmen are Dan Drasser, Vic Maisonet,
Josh Chaney and Pam Lopez. This team performs all screen printing and heat pressing,
as well as sorting incoming garments and
packaging finished items.
Dragonfly's graphics department is
staffed by Norma Fontanals, art director,
and Robb Brown, artist. Fontanals handles
most of the creative design work and separations, while Brown  helps with design

IN THE

DRAGONFLY
GRAPHICS
AT A GLANCE

COMPANY NAME:
Dragonfly Graphics
ADDRESS:
861 S.W. Lakehurst Dr.
Port St. Lucie, FL  34983
EMAIL:
al@dragonflycentral.com
FOUNDED:
1999
NO. OF EMPLOYEES:
11 full-time
DECORATING METHODS
OFFERED:
Digital decorating, embroidery
and screen printing
COMPANY WEBSITE:
dragonflycentral.com
work and outputs fi lm. He is taking over
responsibility for the company's growing
sign and banner department as well. Brian
Stuart is Dragonfly's sales manager.
"It is hard to emphasize how important it
is for a company this size to cross train people," Coffey says. "Everyone here is able and
willing to wear multiple hats when needed."
SUMMER 2015 § 43


http://www.ScreenPrinters.net http://www.dragonflycentral.com

Impressions - Digital Decorator - Summer 2015

Table of Contents for the Digital Edition of Impressions - Digital Decorator - Summer 2015

Impressions - Digital Decorator - Summer 2015
Contents
First Impressions
How to Optimize Digital Dark Shirt Printing
Prepare to Launch! Minimizing the DTG Learning Curve
Sublimation Rising: The Super Spot
What Does Digital Mean to Screen Printers?
Beyond the DTG Printer
Top 5 Color-Correcting Methods for Customer Photos
Digital Appliqué — the Best of Both Worlds
Digital Decorating Products
Shop Spotlight: Dragonfly Graphics
Impressions - Digital Decorator - Summer 2015 - Impressions - Digital Decorator - Summer 2015
Impressions - Digital Decorator - Summer 2015 - Cover2
Impressions - Digital Decorator - Summer 2015 - 1
Impressions - Digital Decorator - Summer 2015 - Contents
Impressions - Digital Decorator - Summer 2015 - 3
Impressions - Digital Decorator - Summer 2015 - First Impressions
Impressions - Digital Decorator - Summer 2015 - 5
Impressions - Digital Decorator - Summer 2015 - How to Optimize Digital Dark Shirt Printing
Impressions - Digital Decorator - Summer 2015 - 7
Impressions - Digital Decorator - Summer 2015 - 8
Impressions - Digital Decorator - Summer 2015 - 9
Impressions - Digital Decorator - Summer 2015 - 10
Impressions - Digital Decorator - Summer 2015 - 11
Impressions - Digital Decorator - Summer 2015 - 12
Impressions - Digital Decorator - Summer 2015 - 13
Impressions - Digital Decorator - Summer 2015 - Prepare to Launch! Minimizing the DTG Learning Curve
Impressions - Digital Decorator - Summer 2015 - 15
Impressions - Digital Decorator - Summer 2015 - 16
Impressions - Digital Decorator - Summer 2015 - 17
Impressions - Digital Decorator - Summer 2015 - 18
Impressions - Digital Decorator - Summer 2015 - 19
Impressions - Digital Decorator - Summer 2015 - Sublimation Rising: The Super Spot
Impressions - Digital Decorator - Summer 2015 - 21
Impressions - Digital Decorator - Summer 2015 - 22
Impressions - Digital Decorator - Summer 2015 - What Does Digital Mean to Screen Printers?
Impressions - Digital Decorator - Summer 2015 - 24
Impressions - Digital Decorator - Summer 2015 - 25
Impressions - Digital Decorator - Summer 2015 - Beyond the DTG Printer
Impressions - Digital Decorator - Summer 2015 - 27
Impressions - Digital Decorator - Summer 2015 - 28
Impressions - Digital Decorator - Summer 2015 - 29
Impressions - Digital Decorator - Summer 2015 - Top 5 Color-Correcting Methods for Customer Photos
Impressions - Digital Decorator - Summer 2015 - 31
Impressions - Digital Decorator - Summer 2015 - 32
Impressions - Digital Decorator - Summer 2015 - 33
Impressions - Digital Decorator - Summer 2015 - Digital Appliqué — the Best of Both Worlds
Impressions - Digital Decorator - Summer 2015 - 35
Impressions - Digital Decorator - Summer 2015 - 36
Impressions - Digital Decorator - Summer 2015 - 37
Impressions - Digital Decorator - Summer 2015 - 38
Impressions - Digital Decorator - Summer 2015 - Digital Decorating Products
Impressions - Digital Decorator - Summer 2015 - 40
Impressions - Digital Decorator - Summer 2015 - 41
Impressions - Digital Decorator - Summer 2015 - 42
Impressions - Digital Decorator - Summer 2015 - Shop Spotlight: Dragonfly Graphics
Impressions - Digital Decorator - Summer 2015 - 44
Impressions - Digital Decorator - Summer 2015 - Cover3
Impressions - Digital Decorator - Summer 2015 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
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https://www.nxtbook.com/nxtbooks/impressions/201905
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https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
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