Impressions - Digital Decorator - Summer 2015 - 44

Graphic artist Robb Brown
mans this banner creation in the
company's prepress department.

A COLLECTIVE CLIENTELE
Dragonfly Graphics' customer base
is diverse by design. The company works
closely with local schools, businesses and
organizations, producing a limited amount
of out-of-area contract work.
Coffey says the main draw to the digital
decorating, embroidery and screen printing industry was printing his own line of
T-shirts.
"Meghunter.net  has become our most
successful line so far, and it is a result of
combining business with pleasure," he
says. "I have a passion for collecting and
diving for fossils and ancient Megalodon
(an extinct species of shark) teeth.  Before
long, it became clear that there was an obvious need for a full-service company offering
customized decorated apparel in our area."
Producing products to Dragonfly's high
standards has been challenging, at times,
and it continues to be a priority. The learning curve has been long and ongoing, but
Coffey always assures he absorbs all that he
can. Perfecting the skill has been a process.
"Information found on the Internet and
at the ScreenPrinters.net forum was instrumental in getting us headed in the right
direction early on," Coffey says. "When we
started the company, none of us had any real
computer experience. Adobe Photoshop
seemed impossible to use, and Freehand
was only somewhat possible with help."
Halftones and process images that had
been a breeze to print lithographically were
now a struggle. Learning the business of film
output, angles, ripping software, exposure
times and meshes made for long nights.
By necessity, Coffey began offering and
outsourcing embroidery. The decision to
bring that service in-house didn't take long.
But, it also meant a new learning curve that,
while significant, wasn't quite as difficult as
the screen printing.
Fast-forward to today when, although
the business runs smoothly, the challenges
are there, Coffey says. "Everything we sell is
customized. The amount of effort to create,
proof and produce a T-shirt job can be overwhelming at times. A happy customer is the
best reward."
Mistakes are probably the biggest drain
on profits for a business like Dragonfly
Graphics, according to Coffey. The company has systems and double checks in
place that were years in the making.
44 § SUMMER 2015

While Dragonfl y
Graphics has both Mac
and PCs available in
the art department,
art director Norma
Fontanals mainly
uses Photoshop and
Illustrator to create the
company's designs.

Several years ago, Dragonfly implemented PriceIt Software to manage workflow. The shop sometimes has upward of
200 active jobs at once, says Coffey, who
adds that "without PriceIt, we would not
stand a chance."
The software has been a solid investment for the business. Orders are kept on
track and produced correctly. PriceIt also
makes pricing jobs simple and consistent,
allowing for the instant recall of previous
orders, Coffey says.

FULLY EQUIPPED
Coffey learned in the offset business that
using inferior equipment makes for tough
times. All of Dragonfly's presses are M&R, as
is the shop's exposure unit.
"We have a Workhorse dryer, and we
have only ever used Barudan embroidery
machines," Coffey says. "We also have a
54-inch Roland printer/cutter. In our graphics department, we have Mac and PC computers, and we use mostly Adobe Photoshop
and Illustrator."
A competitive market can make standing out difficult for small companies. The
quality, unique products have to be there,
but Coffey says the products that Dragonfl y
produces aren't so much unique as is the
shop's attitude toward customer service.
While Dragonfly does use top-of-theline equipment operated by highly skilled
people, the company shines in the area of
delivering on commitments.

"When a customer forgets to order
shirts for a camp that starts the next day,
we fi x that problem," Coffey says. "Their
mistake becomes our opportunity. If it
is humanly possible, we deliver on time.
No excuses. That has been our marketing
plan from the beginning. If we do our job
well, our customers will take care of our
marketing and promotion."
Dragonfl y Graphics still is relatively new to the social media scene.
The shop's Facebook page is becoming
a great way to reach its customer base,
so they plan to put more effort toward that
platform this year.
Although Dragonfly does receive some
business through its website, the site is
used more for catalog links and to showcase
examples of work. Coffey hopes to upgrade
and continue expanding the website.
"Doing good" is a priority for Dragonfl y.
As a local shop, Coffey has ample opportunity to help the community. The company
donates to many local charities and fundraising events.
Being a green company is top of mind as
well. Coffey says he no longer keeps hardcopy paper fi les. All information and records
are kept electronically. Environmentally
friendly chemistry also is used as much as
possible by the team.
The future will be bigger for Dragonfly.
Coffey says the company needs more space
and will face an expansion of the entire
operation in the coming years.


http://www.Meghunter.net http://www.ScreenPrinters.net

Impressions - Digital Decorator - Summer 2015

Table of Contents for the Digital Edition of Impressions - Digital Decorator - Summer 2015

Impressions - Digital Decorator - Summer 2015
Contents
First Impressions
How to Optimize Digital Dark Shirt Printing
Prepare to Launch! Minimizing the DTG Learning Curve
Sublimation Rising: The Super Spot
What Does Digital Mean to Screen Printers?
Beyond the DTG Printer
Top 5 Color-Correcting Methods for Customer Photos
Digital Appliqué — the Best of Both Worlds
Digital Decorating Products
Shop Spotlight: Dragonfly Graphics
Impressions - Digital Decorator - Summer 2015 - Impressions - Digital Decorator - Summer 2015
Impressions - Digital Decorator - Summer 2015 - Cover2
Impressions - Digital Decorator - Summer 2015 - 1
Impressions - Digital Decorator - Summer 2015 - Contents
Impressions - Digital Decorator - Summer 2015 - 3
Impressions - Digital Decorator - Summer 2015 - First Impressions
Impressions - Digital Decorator - Summer 2015 - 5
Impressions - Digital Decorator - Summer 2015 - How to Optimize Digital Dark Shirt Printing
Impressions - Digital Decorator - Summer 2015 - 7
Impressions - Digital Decorator - Summer 2015 - 8
Impressions - Digital Decorator - Summer 2015 - 9
Impressions - Digital Decorator - Summer 2015 - 10
Impressions - Digital Decorator - Summer 2015 - 11
Impressions - Digital Decorator - Summer 2015 - 12
Impressions - Digital Decorator - Summer 2015 - 13
Impressions - Digital Decorator - Summer 2015 - Prepare to Launch! Minimizing the DTG Learning Curve
Impressions - Digital Decorator - Summer 2015 - 15
Impressions - Digital Decorator - Summer 2015 - 16
Impressions - Digital Decorator - Summer 2015 - 17
Impressions - Digital Decorator - Summer 2015 - 18
Impressions - Digital Decorator - Summer 2015 - 19
Impressions - Digital Decorator - Summer 2015 - Sublimation Rising: The Super Spot
Impressions - Digital Decorator - Summer 2015 - 21
Impressions - Digital Decorator - Summer 2015 - 22
Impressions - Digital Decorator - Summer 2015 - What Does Digital Mean to Screen Printers?
Impressions - Digital Decorator - Summer 2015 - 24
Impressions - Digital Decorator - Summer 2015 - 25
Impressions - Digital Decorator - Summer 2015 - Beyond the DTG Printer
Impressions - Digital Decorator - Summer 2015 - 27
Impressions - Digital Decorator - Summer 2015 - 28
Impressions - Digital Decorator - Summer 2015 - 29
Impressions - Digital Decorator - Summer 2015 - Top 5 Color-Correcting Methods for Customer Photos
Impressions - Digital Decorator - Summer 2015 - 31
Impressions - Digital Decorator - Summer 2015 - 32
Impressions - Digital Decorator - Summer 2015 - 33
Impressions - Digital Decorator - Summer 2015 - Digital Appliqué — the Best of Both Worlds
Impressions - Digital Decorator - Summer 2015 - 35
Impressions - Digital Decorator - Summer 2015 - 36
Impressions - Digital Decorator - Summer 2015 - 37
Impressions - Digital Decorator - Summer 2015 - 38
Impressions - Digital Decorator - Summer 2015 - Digital Decorating Products
Impressions - Digital Decorator - Summer 2015 - 40
Impressions - Digital Decorator - Summer 2015 - 41
Impressions - Digital Decorator - Summer 2015 - 42
Impressions - Digital Decorator - Summer 2015 - Shop Spotlight: Dragonfly Graphics
Impressions - Digital Decorator - Summer 2015 - 44
Impressions - Digital Decorator - Summer 2015 - Cover3
Impressions - Digital Decorator - Summer 2015 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/201909
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https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
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https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
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