Impressions - Sports Fan Retailer - December 2014 - 4
FOR THE RECORD
We All Feed
the Industry
Jamar Laster
Send comments, questions or
feedback to Jamar.Laster@
Emeraldexpo.com.
4 December 2014
I
'm officially a walking, breathing testament to the fact that fan enthusiasm and passion continually feed the growing beast (in a good way, of course)
that is the licensed sports product industry.
In a way, we all have witnessed this occur. It's on display at sporting events -
collegiate or professional - as well as tailgating or "homegating" gatherings during
each season, and sometimes even during off-seasons. From apparel and hard goods
to accessories and novelty items, we all have a "favorite" item that features our team
of choice's logo or name embellished on it. After all, even those in the sports licensing
retail industry are consumers at the end of the day.
Recent research shows that this industry's growth- fueled by fan passion - is
pushing toward the pre-recession levels of 2008. In her excellently researched feature
article starting on page 18, titled "State of the Industry: Loud and Proud," Associate
Editor Lauren Mitchell finds that sports licensing in North America was a $13.44 billion business in 2013, up from $13.07 billion in the previous year. And according to
The Licensing Letter Sports Licensing Report 2014, wearables (including apparel, caps
and footwear) accounted for half of total retail sales last year.
Those numbers provide the perfect segue into my assertion that we all contribute
to this industry's health. This past August, my wife and I found out we were expecting a new addition to our family. After announcing the news to friends and family,
we immediately started receiving onesies and other infant apparel embellished with
University of Georgia (our alma mater) logos and "Bulldogs," as well as plush toys in
the likeness of the UGA mascot.
I consider myself the antithesis of the impulse buyer, but in the hours before the
final regular-season Bulldogs football game, I found myself in Athens, Ga., at a small
fan shop browsing through infant apparel. I originally planned to only buy a beanie to
wear to the cold-weather game, but the infant bib and socks that caught my eye were
admittedly too cute to pass up, as were the tiny T-shirt and baby-sized beanies. Upon
paying for everything and leaving the store, all I could do was shake my head and
smile at the realization that I had just played a part in preserving the health of sports
licensing. Because my future little Bulldog needs to show school pride, no matter if
she's eating, sleeping, playing or cheering on the team with mom and dad. (And, yes,
I also realized that she's already got me wrapped around her little finger.)
Yeah, I'd say the state of retail in this industry is just fine.
Jamar Laster
Editor
SportsFan Retailer
Impressions - Sports Fan Retailer - December 2014
Table of Contents for the Digital Edition of Impressions - Sports Fan Retailer - December 2014
Impressions - Sports Fan Retailer - December 2014
Contents
For the Record
From the Show Director
Starters
First & 5
MVPs
State of the Industry: Loud and Proud
The Retail Take
Tailgating Over Time
Fan Faves: An Early Look
Around the Leagues
Retailer Focus
Impressions - Sports Fan Retailer - December 2014 - Impressions - Sports Fan Retailer - December 2014
Impressions - Sports Fan Retailer - December 2014 - Cover2
Impressions - Sports Fan Retailer - December 2014 - 1
Impressions - Sports Fan Retailer - December 2014 - Contents
Impressions - Sports Fan Retailer - December 2014 - 3
Impressions - Sports Fan Retailer - December 2014 - For the Record
Impressions - Sports Fan Retailer - December 2014 - 5
Impressions - Sports Fan Retailer - December 2014 - From the Show Director
Impressions - Sports Fan Retailer - December 2014 - 7
Impressions - Sports Fan Retailer - December 2014 - Starters
Impressions - Sports Fan Retailer - December 2014 - 9
Impressions - Sports Fan Retailer - December 2014 - 10
Impressions - Sports Fan Retailer - December 2014 - 11
Impressions - Sports Fan Retailer - December 2014 - 12
Impressions - Sports Fan Retailer - December 2014 - 13
Impressions - Sports Fan Retailer - December 2014 - First & 5
Impressions - Sports Fan Retailer - December 2014 - 15
Impressions - Sports Fan Retailer - December 2014 - MVPs
Impressions - Sports Fan Retailer - December 2014 - 17
Impressions - Sports Fan Retailer - December 2014 - State of the Industry: Loud and Proud
Impressions - Sports Fan Retailer - December 2014 - 19
Impressions - Sports Fan Retailer - December 2014 - 20
Impressions - Sports Fan Retailer - December 2014 - 21
Impressions - Sports Fan Retailer - December 2014 - The Retail Take
Impressions - Sports Fan Retailer - December 2014 - 23
Impressions - Sports Fan Retailer - December 2014 - 24
Impressions - Sports Fan Retailer - December 2014 - 25
Impressions - Sports Fan Retailer - December 2014 - 26
Impressions - Sports Fan Retailer - December 2014 - 27
Impressions - Sports Fan Retailer - December 2014 - Tailgating Over Time
Impressions - Sports Fan Retailer - December 2014 - 29
Impressions - Sports Fan Retailer - December 2014 - 30
Impressions - Sports Fan Retailer - December 2014 - 31
Impressions - Sports Fan Retailer - December 2014 - 32
Impressions - Sports Fan Retailer - December 2014 - 33
Impressions - Sports Fan Retailer - December 2014 - Fan Faves: An Early Look
Impressions - Sports Fan Retailer - December 2014 - 35
Impressions - Sports Fan Retailer - December 2014 - 36
Impressions - Sports Fan Retailer - December 2014 - 37
Impressions - Sports Fan Retailer - December 2014 - 38
Impressions - Sports Fan Retailer - December 2014 - 39
Impressions - Sports Fan Retailer - December 2014 - Around the Leagues
Impressions - Sports Fan Retailer - December 2014 - 41
Impressions - Sports Fan Retailer - December 2014 - 42
Impressions - Sports Fan Retailer - December 2014 - 43
Impressions - Sports Fan Retailer - December 2014 - 44
Impressions - Sports Fan Retailer - December 2014 - 45
Impressions - Sports Fan Retailer - December 2014 - Retailer Focus
Impressions - Sports Fan Retailer - December 2014 - 47
Impressions - Sports Fan Retailer - December 2014 - 48
Impressions - Sports Fan Retailer - December 2014 - Cover3
Impressions - Sports Fan Retailer - December 2014 - Cover4
https://www.nxtbook.com/emerald/impressions/202404S
https://www.nxtbook.com/emerald/impressions/202404
https://www.nxtbook.com/emerald/impressions/202403
https://www.nxtbook.com/emerald/impressions/20240102
https://www.nxtbook.com/emerald/impressions/202312
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https://www.nxtbook.com/emerald/impressions/20230809
https://www.nxtbook.com/emerald/impressions/2023
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https://www.nxtbook.com/emerald/impressions/20221011
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https://www.nxtbook.com/emerald/impressions/20220506
https://www.nxtbook.com/emerald/impressions/202204
https://www.nxtbook.com/emerald/impressions/202203
https://www.nxtbook.com/emerald/impressions/20220102
https://www.nxtbook.com/emerald/impressions/202112
https://www.nxtbook.com/emerald/impressions/20211011
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com