Impressions - Sports Fan Retailer - Fall 2014 - 46

Rivas says his Pro Image franchise has been successful in
building its cap business with
unique styling.

NHL business has started to increase with
the success of the L.A. Kings."
SPREADING THE WORD
Marketing his stores throughout the year
and from season to season can be tricky,
but Rivas says the best method includes
teaming up with others in the community.
"We partner with mall management to
be included in community events," he says.
"Each respective manager partners with

local businesses to support local teams."
In the age of social media, deciding on
the best platforms to use can be difficult.
Rivas uses Facebook, Twitter and Instagram to drive his franchise's brand and
disseminate information to his customers. Tactics include posting pictures of
the newest, hottest items via these social
media outlets. He also offers downloadable coupons for customers.
Rivas says he has received some traffic

Pro Image (Rivas Sports Inc.) At A Glance
Company Name: Pro Image Sports
Address: 400 S. Baldwin Ave., Ste. 311, Arcadia, CA 91007
Store Hours: Monday-Saturday: 10 a.m.-9 p.m.; Sunday: 11 a.m.-8 p.m.
Year Opened: 1996
Phone: (626) 445-6635
Items Carried: Sports apparel and novelty items
Website: proimagesports.com
Facebook: proimagesportsstore
Instagram: proimagesportsla

46 Fall 2014

from Pro Image's website, but he tends
to market more specifically to the local
consumer fan base. "Advertising is very
expensive and we have received poor
return on our investments," Rivas says.
"We do a fair amount of in-store coupons
and use the mall's website to promote
our stores. We also rely on our customer
service to keep our customers returning
to our stores."
Rivas has ambitious plans for his franchise's future, including opening three
additional locations by the second quarter
of 2015. His team also will be developing
a new concept for its flagship location,
which is scheduled to be remodeled next
year.
Jennifer A. Morrell is an award-winning
writer who has written for a number of
national consumer and trade publications.
For more information or to comment on
this article, email Jennifer at jennmorrell@
hotmail.com.
SportsFan Retailer



http://www.proimagesports.com

Impressions - Sports Fan Retailer - Fall 2014

Table of Contents for the Digital Edition of Impressions - Sports Fan Retailer - Fall 2014

Impressions - Sports Fan Retailer - Fall 2014
Contents
For the Record
From the Show Director
Starters
First & 5
MVPs
Why Child’s Play Is Good
Harnessing Millennial Power
More Thank Add-Ons
Around the Leagues
Retailer Focus
Tailgate Talk
Impressions - Sports Fan Retailer - Fall 2014 - Impressions - Sports Fan Retailer - Fall 2014
Impressions - Sports Fan Retailer - Fall 2014 - Cover2
Impressions - Sports Fan Retailer - Fall 2014 - 1
Impressions - Sports Fan Retailer - Fall 2014 - Contents
Impressions - Sports Fan Retailer - Fall 2014 - 3
Impressions - Sports Fan Retailer - Fall 2014 - For the Record
Impressions - Sports Fan Retailer - Fall 2014 - 5
Impressions - Sports Fan Retailer - Fall 2014 - From the Show Director
Impressions - Sports Fan Retailer - Fall 2014 - 7
Impressions - Sports Fan Retailer - Fall 2014 - Starters
Impressions - Sports Fan Retailer - Fall 2014 - 9
Impressions - Sports Fan Retailer - Fall 2014 - 10
Impressions - Sports Fan Retailer - Fall 2014 - 11
Impressions - Sports Fan Retailer - Fall 2014 - First & 5
Impressions - Sports Fan Retailer - Fall 2014 - 13
Impressions - Sports Fan Retailer - Fall 2014 - MVPs
Impressions - Sports Fan Retailer - Fall 2014 - 15
Impressions - Sports Fan Retailer - Fall 2014 - Why Child’s Play Is Good
Impressions - Sports Fan Retailer - Fall 2014 - 17
Impressions - Sports Fan Retailer - Fall 2014 - 18
Impressions - Sports Fan Retailer - Fall 2014 - 19
Impressions - Sports Fan Retailer - Fall 2014 - 20
Impressions - Sports Fan Retailer - Fall 2014 - 21
Impressions - Sports Fan Retailer - Fall 2014 - Harnessing Millennial Power
Impressions - Sports Fan Retailer - Fall 2014 - 23
Impressions - Sports Fan Retailer - Fall 2014 - 24
Impressions - Sports Fan Retailer - Fall 2014 - 25
Impressions - Sports Fan Retailer - Fall 2014 - 26
Impressions - Sports Fan Retailer - Fall 2014 - 27
Impressions - Sports Fan Retailer - Fall 2014 - More Thank Add-Ons
Impressions - Sports Fan Retailer - Fall 2014 - 29
Impressions - Sports Fan Retailer - Fall 2014 - 30
Impressions - Sports Fan Retailer - Fall 2014 - 31
Impressions - Sports Fan Retailer - Fall 2014 - 32
Impressions - Sports Fan Retailer - Fall 2014 - 33
Impressions - Sports Fan Retailer - Fall 2014 - 34
Impressions - Sports Fan Retailer - Fall 2014 - 35
Impressions - Sports Fan Retailer - Fall 2014 - 36
Impressions - Sports Fan Retailer - Fall 2014 - 37
Impressions - Sports Fan Retailer - Fall 2014 - Around the Leagues
Impressions - Sports Fan Retailer - Fall 2014 - 39
Impressions - Sports Fan Retailer - Fall 2014 - 40
Impressions - Sports Fan Retailer - Fall 2014 - 41
Impressions - Sports Fan Retailer - Fall 2014 - Retailer Focus
Impressions - Sports Fan Retailer - Fall 2014 - 43
Impressions - Sports Fan Retailer - Fall 2014 - 44
Impressions - Sports Fan Retailer - Fall 2014 - 45
Impressions - Sports Fan Retailer - Fall 2014 - 46
Impressions - Sports Fan Retailer - Fall 2014 - 47
Impressions - Sports Fan Retailer - Fall 2014 - Tailgate Talk
Impressions - Sports Fan Retailer - Fall 2014 - Cover3
Impressions - Sports Fan Retailer - Fall 2014 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
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https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
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https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
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