to School, Team and Sports Markets 10 * Fall 2019 Marketing strategies are key to maximize sales and secure profitability for one of the largest opportunities in decorated apparel. he team, sports and school markets comprise the largest audience for the sales of decorated apparel and personalized products. They also are the most competitive markets in our industry. It seems like every person with a craft cutter and a heat press now is producing decorated apparel. This is our new reality and we have to be prepared to get creative to counter this growing trend.