Impressions - Team & Spirit Apparel - Fall 2015 - (Page 12)

By Steven Jackson, Contributing Writer Edge The CUTTING From bat and helmet decals to under-eye fan stickers and wall graphics, a printer/ cutter can open the door to new business and higher margins. T eam and spiritwear is all about expressing identification with and support of a group or organization. The more ways a decorator can provide for doing this, the greater the sales and profit potential will be. Purchasing a printer/cutter enables you to make transfers for traditional offerings such as uniforms and T-shirts, but that's only the beginning of how you can use your equipment to sell and earn more in this diverse, multilevel market. By tapping into trends and expanding into new products, you can increase your sales to existing customers and attract new ones, and benefit from higher profit margins. Exploring new product possibilities is smart business. If you already have a customer's artwork, putting it on another product can yield big dividends for a small investment in time and effort. A graphic created for apparel often can be used for non-apparel items, especially if it is in vector format, which makes it easy to change size and color. If not, it easily can be converted to vector by an art service; and stock art and templates for the team and spirit market abound. Possible applications with a printer/cutter include sports gloves, helmet decals, window clings, life-size cutouts, bumper stickers, banners and signage. 12 * Fall 2015 There are media for so many applications that the possibilities truly are limitless. For example, wall graphics materials that feature easily removable, nonpermanent adhesive backing can be used for locker decoration, life-size cutouts (think Fatheads) and even facial decals. A lot of customers already are getting some of these products from other places. Picking up this business largely is a matter of education for you and the customer. When it comes to non-apparel products for the team and spiritwear markets, banners are an easy area to get into, both from sales and production standpoints. In addition to promoting teams and organizations at parades and events, banners can be used as fundraisers, with booster designs being sold to parents or advertising space to sponsors. Th is has been the case at Poughquag, N.Y.-based Embroidery Designs, which has seen this type of imprinting grow to account for a third of its business since the addition of a printer/cutter in 2010, according to partner Dennis Dunning. A significant portion of the company's printer/cutter work is in banners and wall graphics. The original reason for the equipment purchase was to serve clients whose personalization needs went beyond embroidery. The company decided on a 54-inch machine to provide maximum

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Fall 2015

Impressions - Team & Spirit Apparel - Fall 2015
Contents
Tween Spirit
The Cutting Edge
Puttin' on the Glitz
Gear Bag

Impressions - Team & Spirit Apparel - Fall 2015

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