Impressions - Team & Spirit Apparel - Fall 2015 - 21

* Team Glitter offers screen printing, vinyl,
rhinestones and print/cut.

surrounding towns, most located some 20
minutes from Glenwood.
To spread the word in the rural area,
O'Brien and his team have to be creative
and willing to hit the streets. Efforts include
direct mail, door-to-door marketing, trade
show attendance and traditional wordof-mouth branding - probably the most
important tactic.
"We do direct mail once a year to the
dance and gymnastics studios in the area
during summer break," O'Brien says. "We
include a fl ier; a free T-shirt, in some cases,
and a business card."
O'Brien says he and another staff member usually venture out to meet and greet
prospective customers, face to face.
"We try to go into more distant markets,
spending a day or two meeting and greeting business owners," he says.
O'Brien has become an instant fan of
industry trade shows. He attended seminars during the Long Beach Imprinted
Sportswear Shows (ISS) event in January,
and was able to meet industry leaders and
absorb a wealth of information. 
"Recently, I went to ISS Nashville, which

allowed me to meet with vendors and discuss opportunities of adding additional
services, such as direct-to-garment (DTG)
printing, to our customers," O'Brien says.
"While I didn't purchase anything, I did
come away with the information needed
to make an informed decision when we do
decide to add DTG to our service and product offerings."
A website (teamglitter.com) is under
construction and will be available in the
fall. The company's Etsy store (etsy.com/
shop/teamglitter), which opened earlier
this year, offers one-off vinyl and rhinestone products - a market the company
wants to penetrate. It brings in only a
handful of orders each week, but also has
resulted in new and bigger accounts.
Just as the company website and Etsy
store serve an online audience, accounts
on Facebook and Instagram have been
deemed a huge success for the company.
"We prefer Facebook and Instagram to
all other social media currently," O'Brien
says. "We post new items almost daily,
along with new offerings, pictures of our
work and sales. We also have a link on

Use Info*Action #106 at impressionsmag.com/infoaction See us at ISS Orlando
A Supplement to Impressions

Fall 2015 * 21


http://www.teamglitter.com http://www.etsy.com/shop/teamglitter http://www.etsy.com/shop/teamglitter http://www.pepcopoms.com http://www.impressionsmag.com/infoaction

Impressions - Team & Spirit Apparel - Fall 2015

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Fall 2015

Impressions - Team & Spirit Apparel - Fall 2015
Contents
Tween Spirit
The Cutting Edge
Puttin' on the Glitz
Gear Bag
Impressions - Team & Spirit Apparel - Fall 2015 - Impressions - Team & Spirit Apparel - Fall 2015
Impressions - Team & Spirit Apparel - Fall 2015 - Cover2
Impressions - Team & Spirit Apparel - Fall 2015 - 1
Impressions - Team & Spirit Apparel - Fall 2015 - Contents
Impressions - Team & Spirit Apparel - Fall 2015 - 3
Impressions - Team & Spirit Apparel - Fall 2015 - 4
Impressions - Team & Spirit Apparel - Fall 2015 - 5
Impressions - Team & Spirit Apparel - Fall 2015 - Tween Spirit
Impressions - Team & Spirit Apparel - Fall 2015 - 7
Impressions - Team & Spirit Apparel - Fall 2015 - 8
Impressions - Team & Spirit Apparel - Fall 2015 - 9
Impressions - Team & Spirit Apparel - Fall 2015 - 10
Impressions - Team & Spirit Apparel - Fall 2015 - 11
Impressions - Team & Spirit Apparel - Fall 2015 - The Cutting Edge
Impressions - Team & Spirit Apparel - Fall 2015 - 13
Impressions - Team & Spirit Apparel - Fall 2015 - 14
Impressions - Team & Spirit Apparel - Fall 2015 - 15
Impressions - Team & Spirit Apparel - Fall 2015 - 16
Impressions - Team & Spirit Apparel - Fall 2015 - 17
Impressions - Team & Spirit Apparel - Fall 2015 - Puttin' on the Glitz
Impressions - Team & Spirit Apparel - Fall 2015 - 19
Impressions - Team & Spirit Apparel - Fall 2015 - 20
Impressions - Team & Spirit Apparel - Fall 2015 - 21
Impressions - Team & Spirit Apparel - Fall 2015 - 22
Impressions - Team & Spirit Apparel - Fall 2015 - 23
Impressions - Team & Spirit Apparel - Fall 2015 - Gear Bag
Impressions - Team & Spirit Apparel - Fall 2015 - 25
Impressions - Team & Spirit Apparel - Fall 2015 - 26
Impressions - Team & Spirit Apparel - Fall 2015 - 27
Impressions - Team & Spirit Apparel - Fall 2015 - 28
Impressions - Team & Spirit Apparel - Fall 2015 - Cover3
Impressions - Team & Spirit Apparel - Fall 2015 - Cover4
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https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
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https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
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https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
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