Impressions - Team & Spirit Apparel - Spring 2015 - 2

A SUPPLEMENT TO IMPRESSIONS MAGAZINE
1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009
PUBLISHER: LAURIE GONZ
(972) 694-0107 * laurie.gonz@emeraldexpo.com
EDITOR IN CHIEF: MARCIA DERRYBERRY
(770) 291-5574 * mderryberry@impressionsmag.com
SENIOR EDITOR: JAMAR LASTER
(770) 291-5578 * jlaster@impressionsmag.com
MANAGING EDITOR: MICHELLE M. HAVICH
(770) 291-5412 * mhavich@impressionsmag.com
ASSOCIATE EDITOR: LAUREN MITCHELL
(770) 291-5403 * lmitchell@impressionsmag.com
CONTRIBUTING WRITERS: JAY BUSSELLE,
RICK DAVIS, PAUL SABATINI
ART DIRECTOR: WENDI VAN ELDIK
(770) 291-5520 * wendi.vaneldik@emeraldexpo.com
GRAPHIC DESIGNER: DENISE FIELDS
(770) 291-5487 * denise.fields@emeraldexpo.com
FREELANCE ART DIRECTOR: MARIA KOZLOVA
(678) 427-7334 * mkozlova@mkgrafix.com
PRODUCTION DIRECTOR: NAN MCDOWELL
(770) 291-5480 * nan.mcdowell@emeraldexpo.com
PRODUCTION MANAGER: TERRI HILL
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LIST RENTAL
CONTACT YOUR TERRITORY MANAGER OR
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gregry.gilroy@reachmarketing.com

PAGE #

INFO*ACTION #

104

110

Augusta Sportswear
Champion

103

Gildan Performance

109

Imprinted Sportswear
9, 19, 26

Jerzees

101

Pepco Poms Inc.

108

Sports Inc.

107

SanMar Corp.

102

106

Pizzazz/Just Basic

Stahls'
INFO * ACTION HOTLINE:

If you want information about any of the advertisers in Team &
Spirit Apparel, you can get it online. It's fast, easy, free - and available 24 hours a day, seven days a week. Here's how it works:
* Log on to Impressionsmag.com, Click on the Info*Action icon.
* Using the Ad Index on this page, select all the companies you
wish to receive free information from.
* Your requests are e-mailed immediately and directly to the
companies you selected.

2 * Spring 2015

6 Working with

16 Printing for

Proper inks for new performancewear options.

Selling printed apparel for
fundraisers goes high-tech.

By Rick Davis

Gildan New Balance

Shows

y lucky number is 21.
Okay, maybe it's not "lucky," as it never
helps me hit the lottery. I guess it's more of a
By MICHELLE
M. HAVICH
favorite - ever since I was 14 years old and Paul MacDermid
wore the No. 21 sweater for the Binghamton Whalers AHL
hockey team. He was, in a word, dreamy.
I am sure there are better reasons to like a certain player, but
like I said, I was 14 and he was dreamy.
Today, I sport a No. 43 jersey for Troy Polomalu of the NFL's
Pittsburgh Steelers, and his looks have nothing to do with it
(although his hair is fabulous).
Everywhere you look, people are wearing their favorite
player's number on their backs, either on an authentic jersey,
sweater, sweat shirt - there are as many options as there are
numbers. And it's a decorator's job to make those numbers
stick, while also making a team (and its fans) stand out. How do
you offer a more diversified selection and get a bigger piece of
that business?
In this issue, contributing writer Paul Sabatini looks at all
varieties of number styles in "Playing the Numbers Game" on
page 12, while in our cover story, "Working with Athletic Inks"
(page 6), Rick Davis helps decorators fi nd the right ink to use
on new performancewear fabrics. And if you're looking to raise
some dollars with fundraising T-shirts, Jay Busselle updates us
on the best ways to get those numbers up, starting on page 16.
So, what's your lucky number? No, really ... I need to pick
some lottery winners.

CONTENTS

AD INDEX
ADVERTISER

LUCKY NUMBERS

By Jay Busselle

22 Gear Bag

Athletic Inks

Playing the
Numbers Game
Boost your sales with unique,
customized numbers.
By Paul Sabatini

a Cause

The latest team and spirit
gear your customers are
looking for.

SPRING 2015

http://www.theygsgroup.com http://www.Impressionsmag.com

Impressions - Team & Spirit Apparel - Spring 2015

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Spring 2015