Impressions - Team & Spirit Apparel - Spring 2015 - 2

A SUPPLEMENT TO IMPRESSIONS MAGAZINE
1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009
PUBLISHER: LAURIE GONZ
(972) 694-0107 * laurie.gonz@emeraldexpo.com
EDITOR IN CHIEF: MARCIA DERRYBERRY
(770) 291-5574 * mderryberry@impressionsmag.com
SENIOR EDITOR: JAMAR LASTER
(770) 291-5578 * jlaster@impressionsmag.com
MANAGING EDITOR: MICHELLE M. HAVICH
(770) 291-5412 * mhavich@impressionsmag.com
ASSOCIATE EDITOR: LAUREN MITCHELL
(770) 291-5403 * lmitchell@impressionsmag.com
CONTRIBUTING WRITERS: JAY BUSSELLE,
RICK DAVIS, PAUL SABATINI
ART DIRECTOR: WENDI VAN ELDIK
(770) 291-5520 * wendi.vaneldik@emeraldexpo.com
GRAPHIC DESIGNER: DENISE FIELDS
(770) 291-5487 * denise.fields@emeraldexpo.com
FREELANCE ART DIRECTOR: MARIA KOZLOVA
(678) 427-7334 * mkozlova@mkgrafix.com
PRODUCTION DIRECTOR: NAN MCDOWELL
(770) 291-5480 * nan.mcdowell@emeraldexpo.com
PRODUCTION MANAGER: TERRI HILL
(770) 291-5481 * terri.hill@emeraldexpo.com

CUSTOMER SERVICE
BACK ISSUES * (800) 697-8859
SUBSCRIPTIONS * (800) 697-8859
nimp@omeda.com
REPRINTS AND EPRINTS
THE YGS GROUP
ANASTASIA MINICHINO * (800) 501-9571 x 100
anastasia.minichino@theygsgroup.com
theygsgroup.com
LIST RENTAL
CONTACT YOUR TERRITORY MANAGER OR
GREGRY GILROY * (845) 201-5329
gregry.gilroy@reachmarketing.com

PAGE #

INFO*ACTION #

5

104

C4

110

Augusta Sportswear
Champion

3

103

Gildan Performance

C3

109

Imprinted Sportswear
9, 19, 26

Jerzees

C2

101

Pepco Poms Inc.

27

108

Sports Inc.

25

107

SanMar Corp.

1

102

23

106

Pizzazz/Just Basic

Stahls'
INFO * ACTION HOTLINE:

If you want information about any of the advertisers in Team &
Spirit Apparel, you can get it online. It's fast, easy, free - and available 24 hours a day, seven days a week. Here's how it works:
* Log on to Impressionsmag.com, Click on the Info*Action icon.
* Using the Ad Index on this page, select all the companies you
wish to receive free information from.
* Your requests are e-mailed immediately and directly to the
companies you selected.

2 * Spring 2015

6 Working with

16 Printing for

Proper inks for new performancewear options.

Selling printed apparel for
fundraisers goes high-tech.

By Rick Davis

Gildan New Balance

Shows

M

y lucky number is 21.
Okay, maybe it's not "lucky," as it never
helps me hit the lottery. I guess it's more of a
By MICHELLE
M. HAVICH
favorite - ever since I was 14 years old and Paul MacDermid
wore the No. 21 sweater for the Binghamton Whalers AHL
hockey team. He was, in a word, dreamy.
I am sure there are better reasons to like a certain player, but
like I said, I was 14 and he was dreamy.
Today, I sport a No. 43 jersey for Troy Polomalu of the NFL's
Pittsburgh Steelers, and his looks have nothing to do with it
(although his hair is fabulous).
Everywhere you look, people are wearing their favorite
player's number on their backs, either on an authentic jersey,
sweater, sweat shirt - there are as many options as there are
numbers. And it's a decorator's job to make those numbers
stick, while also making a team (and its fans) stand out. How do
you offer a more diversified selection and get a bigger piece of
that business?
In this issue, contributing writer Paul Sabatini looks at all
varieties of number styles in "Playing the Numbers Game" on
page 12, while in our cover story, "Working with Athletic Inks"
(page 6), Rick Davis helps decorators fi nd the right ink to use
on new performancewear fabrics. And if you're looking to raise
some dollars with fundraising T-shirts, Jay Busselle updates us
on the best ways to get those numbers up, starting on page 16.
So, what's your lucky number? No, really ... I need to pick
some lottery winners.

CONTENTS

AD INDEX
ADVERTISER

LUCKY NUMBERS

By Jay Busselle

12

22 Gear Bag

Athletic Inks

Playing the
Numbers Game
Boost your sales with unique,
customized numbers.
By Paul Sabatini

a Cause

The latest team and spirit
gear your customers are
looking for.

SPRING 2015

6


http://www.theygsgroup.com http://www.Impressionsmag.com

Impressions - Team & Spirit Apparel - Spring 2015

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Spring 2015

Impressions - Team & Spirit Apparel - Spring 2015
Contents
Working with Athletic Inks
Playing the Numbers Game
Printing for a Cause
Gear Bag
Impressions - Team & Spirit Apparel - Spring 2015 - Impressions - Team & Spirit Apparel - Spring 2015
Impressions - Team & Spirit Apparel - Spring 2015 - Cover2
Impressions - Team & Spirit Apparel - Spring 2015 - 1
Impressions - Team & Spirit Apparel - Spring 2015 - Contents
Impressions - Team & Spirit Apparel - Spring 2015 - 3
Impressions - Team & Spirit Apparel - Spring 2015 - 4
Impressions - Team & Spirit Apparel - Spring 2015 - 5
Impressions - Team & Spirit Apparel - Spring 2015 - Working with Athletic Inks
Impressions - Team & Spirit Apparel - Spring 2015 - 7
Impressions - Team & Spirit Apparel - Spring 2015 - 8
Impressions - Team & Spirit Apparel - Spring 2015 - 9
Impressions - Team & Spirit Apparel - Spring 2015 - 10
Impressions - Team & Spirit Apparel - Spring 2015 - 11
Impressions - Team & Spirit Apparel - Spring 2015 - Playing the Numbers Game
Impressions - Team & Spirit Apparel - Spring 2015 - 13
Impressions - Team & Spirit Apparel - Spring 2015 - 14
Impressions - Team & Spirit Apparel - Spring 2015 - 15
Impressions - Team & Spirit Apparel - Spring 2015 - Printing for a Cause
Impressions - Team & Spirit Apparel - Spring 2015 - 17
Impressions - Team & Spirit Apparel - Spring 2015 - 18
Impressions - Team & Spirit Apparel - Spring 2015 - 19
Impressions - Team & Spirit Apparel - Spring 2015 - 20
Impressions - Team & Spirit Apparel - Spring 2015 - 21
Impressions - Team & Spirit Apparel - Spring 2015 - Gear Bag
Impressions - Team & Spirit Apparel - Spring 2015 - 23
Impressions - Team & Spirit Apparel - Spring 2015 - 24
Impressions - Team & Spirit Apparel - Spring 2015 - 25
Impressions - Team & Spirit Apparel - Spring 2015 - 26
Impressions - Team & Spirit Apparel - Spring 2015 - 27
Impressions - Team & Spirit Apparel - Spring 2015 - 28
Impressions - Team & Spirit Apparel - Spring 2015 - Cover3
Impressions - Team & Spirit Apparel - Spring 2015 - Cover4
https://www.nxtbook.com/emerald/impressions/DigitalDecorator_2021
https://www.nxtbook.com/emerald/impressions/20210809
https://www.nxtbook.com/emerald/impressions/teamactivewear_2021
https://www.nxtbook.com/emerald/impressions/202106
https://www.nxtbook.com/emerald/impressions/202105
https://www.nxtbook.com/emerald/impressions/imp_0421_digital
https://www.nxtbook.com/nxtbooks/impressions/202103
https://www.nxtbook.com/nxtbooks/impressions/20210102
https://www.nxtbook.com/nxtbooks/impressions/202012
https://www.nxtbook.com/nxtbooks/impressions/dd_fall2020
https://www.nxtbook.com/nxtbooks/nxtbook_bhtest/impwessons
https://www.nxtbook.com/nxtbooks/impressions/20201011
https://www.nxtbook.com/nxtbooks/impressions/202009
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2020fall
https://www.nxtbook.com/nxtbooks/impressions/202008
https://www.nxtbook.com/nxtbooks/impressions/20200607
https://www.nxtbook.com/nxtbooks/impressions/202005
https://www.nxtbook.com/nxtbooks/impressions/dd_2020
https://www.nxtbook.com/nxtbooks/impressions/202004
https://www.nxtbook.com/nxtbooks/impressions/202003
https://www.nxtbook.com/nxtbooks/impressions/202002
https://www.nxtbook.com/nxtbooks/impressions/202001
https://www.nxtbook.com/nxtbooks/impressions/201912
https://www.nxtbook.com/nxtbooks/impressions/dd_2019
https://www.nxtbook.com/nxtbooks/impressions/201910
https://www.nxtbook.com/nxtbooks/impressions/201909
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019fall
https://www.nxtbook.com/nxtbooks/impressions/201908
https://www.nxtbook.com/nxtbooks/impressions/20190607
https://www.nxtbook.com/nxtbooks/impressions/201905
https://www.nxtbook.com/nxtbooks/impressions/201904
https://www.nxtbook.com/nxtbooks/impressions/201903
https://www.nxtbook.com/nxtbooks/impressions/teamactive_2019spring
https://www.nxtbook.com/nxtbooks/impressions/201902
https://www.nxtbook.com/nxtbooks/impressions/201901
https://www.nxtbook.com/nxtbooks/impressions/201812
https://www.nxtbook.com/nxtbooks/impressions/dd_2018
https://www.nxtbook.com/nxtbooks/impressions/201810
https://www.nxtbook.com/nxtbooks/impressions/201809
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018fall
https://www.nxtbook.com/nxtbooks/impressions/201808
https://www.nxtbook.com/nxtbooks/impressions/201806
https://www.nxtbook.com/nxtbooks/impressions/201805
https://www.nxtbook.com/nxtbooks/impressions/201804
https://www.nxtbook.com/nxtbooks/impressions/201803
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2018spring
https://www.nxtbook.com/nxtbooks/impressions/201802
https://www.nxtbook.com/nxtbooks/impressions/201801
https://www.nxtbook.com/nxtbooks/impressions/201712
https://www.nxtbook.com/nxtbooks/impressions/201710
https://www.nxtbook.com/nxtbooks/impressions/201709
https://www.nxtbook.com/nxtbooks/impressions/201708
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017fall
https://www.nxtbook.com/nxtbooks/impressions/20170607
https://www.nxtbook.com/nxtbooks/impressions/201705
https://www.nxtbook.com/nxtbooks/impressions/201704
https://www.nxtbook.com/nxtbooks/impressions/201703
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2017spring
https://www.nxtbook.com/nxtbooks/impressions/201702
https://www.nxtbook.com/nxtbooks/impressions/201701
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer
https://www.nxtbook.com/nxtbooks/impressions/201612
https://www.nxtbook.com/nxtbooks/impressions/201610
https://www.nxtbook.com/nxtbooks/impressions/201609
https://www.nxtbook.com/nxtbooks/impressions/201608
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016fall
https://www.nxtbook.com/nxtbooks/impressions/20160607
https://www.nxtbook.com/nxtbooks/impressions/201605
https://www.nxtbook.com/nxtbooks/impressions/201604
https://www.nxtbook.com/nxtbooks/impressions/201603
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2016spring
https://www.nxtbook.com/nxtbooks/impressions/201602
https://www.nxtbook.com/nxtbooks/impressions/201601
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201512
https://www.nxtbook.com/nxtbooks/impressions/201512
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015fall
https://www.nxtbook.com/nxtbooks/impressions/201510
https://www.nxtbook.com/nxtbooks/impressions/201509
https://www.nxtbook.com/nxtbooks/impressions/201508
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015fall
https://www.nxtbook.com/nxtbooks/impressions/20150607
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2015summer
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201506
https://www.nxtbook.com/nxtbooks/impressions/201504
https://www.nxtbook.com/nxtbooks/impressions/201503
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2015spring
https://www.nxtbook.com/nxtbooks/impressions/201502
https://www.nxtbook.com/nxtbooks/impressions/201501
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_201412
https://www.nxtbook.com/nxtbooks/impressions/201412
https://www.nxtbook.com/nxtbooks/impressions/201410
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014fall
https://www.nxtbook.com/nxtbooks/impressions/201409
https://www.nxtbook.com/nxtbooks/impressions/201408
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014fall
https://www.nxtbook.com/nxtbooks/impressions/digitaldecorator_2014summer
https://www.nxtbook.com/nxtbooks/impressions/20140607
https://www.nxtbook.com/nxtbooks/impressions/sportsfanretailer_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201404
https://www.nxtbook.com/nxtbooks/impressions/201403
https://www.nxtbook.com/nxtbooks/impressions/teamspirit_2014spring
https://www.nxtbook.com/nxtbooks/impressions/201402
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201401
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sportsfanretailer_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201312
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20131011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201309
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201308
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20130607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201304
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201303
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2013spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201302
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201301
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201212
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20121011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20120607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201204
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201203
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2012spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201202
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201201
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20111011
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110809
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20110607
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201104
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201103
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2011spring
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201102
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201101
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook2010
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20101112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20100708
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201004
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2010winter
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201003
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201002
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200909
https://www.nxtbook.com/nxtbooks/nielsen/impressions_eco_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_teamspirit_2009fall
https://www.nxtbook.com/nxtbooks/nielsen/impressions_200910
https://www.nxtbook.com/nxtbooks/nielsen/impressions_20091112
https://www.nxtbook.com/nxtbooks/nielsen/impressions_sourcebook_200906
https://www.nxtbook.com/nxtbooks/nielsen/impressions_201001
https://www.nxtbookmedia.com