Impressions - Team & Spirit Apparel - Fall 2016 - 20

people in the stands who will want spiritwear. This is where the big
opportunities are when it comes to team packages.
Fundraising enables the group or team to make a profit off what they
sell and encourages them to sell for you. Every parent, brother and sister, aunt and uncle, and grandparent wants to support the team. That's
why it is imperative for you to offer these items as a separate package
consisting of spiritwear and fan wear.
The package should include items such as T-shirts, hoodies, sweatpants, hats, etc. Also, break up the products up by groups (i.e., ladies,
men's and youth).
If you can leverage the same blank style with different finishes, it
will give you the ability to order garments in bulk and cut your garment costs. Here, the finish determines the "good," "better" and "best"
option. For example, offer three options for the same logo on the same
T-shirt: a simple matte finish, a foil print and a glitter print.

PRESENTATION IS KEY
The most efficient way to present package information is on your website, or through straightforward fliers and emails. Keeping the choices
simple will make it easier for teams to buy.
It also is important to have a flier, handout or sample to leave behind
with potential customers. I recommend leaving fliers for the
team and spiritwear/fundraising packages. Customizing
fliers to teams (for example, using their colors, name and
logos) can be a more cost-effective alternative to leaving
samples.
To create custom sell sheets and fliers, use virtual
images of the garment/design mock-up in the flier.
When it comes to live presentations, make sure
you customize the items to the school. Take in any
virtual or physical samples to show quality of the
merchandise and print that you have to offer.
On the website side, advancements in technology and availability are enabling a lot of decorators to offer team stores. This gives
the customers and teams the ability to easily order all of their uniforms, a
fast way to process and ensure payments, and increase spiritwear and fan
wear sales.
Set up your team store to take team fan wear orders all year long,
enabling you to make sales beyond the season. Try offering incentives
to the team for any sales made online. Essentially, team members
become yours sales reps.

SET THE RIGHT PRICE
One of the best ways to price your team packages is to offer a discount, rewarding teams with savings when they buy more.
It also is important to price the package as one piece that includes
decorating services. If you don't, you could run into customers who want to tie up time cutting the package cost by removing
personalization or trying to source their own blanks. Always bundle the
packages together.
For
example,
most
decorators
have
success
with

20 * Fall 2016

Team packages make it easier
for your customers to order
everything in one step and
make you more profitable.
Impressions - Team & Spirit Apparel - Fall 2016

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