Impressions - Team & Spirit Apparel - Fall 2017 - 16
Setting Customer
Expectations
Once you have a customer who's ready to
start a store with you, take the time to
outline exactly how the whole process will
work. Here are the questions you must
answer before you both commit:
1. How are products priced?
Does every shirt have the same sale
price, or does an 2XL cost more? How
much will it cost to personalize products
with names or numbers?
If it's a fundraising store, how much of
the proceeds will go back to the organization? There's a big difference between a
check for 15% of the revenue and one for
15% of the profit. Make sure everyone's on
the same page.
2. Who purchases the blanks?
You may be more than happy to purchase
the apparel blanks on an as-needed basis.
16 * Fall 2017
However, hard goods might be a different
story. You don't want to take an inventory
position on 500 blank mugs, only to find
you can only sell 200.
For hard goods, you may want to have
the client purchase the products up front.
In this situation, you'll need to account,
report and reimburse the cost of the mug
to your client for each order. Otherwise,
they'll be paying you twice: once to buy
the blanks, then again when the employee/
student/donor buys the decorated product.
Keep accounting tidy.
Finally, set an agreed-upon time frame
for doing regular inventory counts for any
blanks owned by the customer. This might
be weekly, monthly or never - just make
sure it's clear.
3. How much stock will you keep on hand?
If your suppliers offer free one-day
ground shipping, you might be able to
handle fulfillment on an as-needed basis.
However, if there are shipping charges or
a longer lead time, you may want to keep
stock on hand.
4. How long will the turnaround be?
Will production occur on demand, or
will you establish a minimum before creating the production work order? Or will
you produce all the products ahead of time
and simply ship as they're ordered?
5. What is the minimum number of
orders (or sales dollars processed)
required for the store to stay open?
You might be offering the store for
free, but make it clear that you can't be
processing two shirts a month. Set a clear
minimum. For example, for a fundraiser,
you might set a baseline of 24 shirts. If the
minimum isn't met, the fundraiser is called
off and every purchase gets a refund. This
is a low enough number for most organizations to easily reach, and it will encourage
Impressions - Team & Spirit Apparel - Fall 2017
Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Fall 2017
Impressions - Team & Spirit Apparel - Fall 2017
Contents
What’s in a Number?
The Web Store Playbook
Retail Meets E-Tail
Gear Bag
Impressions - Team & Spirit Apparel - Fall 2017 - Impressions - Team & Spirit Apparel - Fall 2017
Impressions - Team & Spirit Apparel - Fall 2017 - Cover2
Impressions - Team & Spirit Apparel - Fall 2017 - 1
Impressions - Team & Spirit Apparel - Fall 2017 - Contents
Impressions - Team & Spirit Apparel - Fall 2017 - 3
Impressions - Team & Spirit Apparel - Fall 2017 - 4
Impressions - Team & Spirit Apparel - Fall 2017 - 5
Impressions - Team & Spirit Apparel - Fall 2017 - What’s in a Number?
Impressions - Team & Spirit Apparel - Fall 2017 - 7
Impressions - Team & Spirit Apparel - Fall 2017 - 8
Impressions - Team & Spirit Apparel - Fall 2017 - 9
Impressions - Team & Spirit Apparel - Fall 2017 - 10
Impressions - Team & Spirit Apparel - Fall 2017 - 11
Impressions - Team & Spirit Apparel - Fall 2017 - The Web Store Playbook
Impressions - Team & Spirit Apparel - Fall 2017 - 13
Impressions - Team & Spirit Apparel - Fall 2017 - 14
Impressions - Team & Spirit Apparel - Fall 2017 - 15
Impressions - Team & Spirit Apparel - Fall 2017 - 16
Impressions - Team & Spirit Apparel - Fall 2017 - 17
Impressions - Team & Spirit Apparel - Fall 2017 - Retail Meets E-Tail
Impressions - Team & Spirit Apparel - Fall 2017 - 19
Impressions - Team & Spirit Apparel - Fall 2017 - 20
Impressions - Team & Spirit Apparel - Fall 2017 - 21
Impressions - Team & Spirit Apparel - Fall 2017 - Gear Bag
Impressions - Team & Spirit Apparel - Fall 2017 - 23
Impressions - Team & Spirit Apparel - Fall 2017 - 24
Impressions - Team & Spirit Apparel - Fall 2017 - 25
Impressions - Team & Spirit Apparel - Fall 2017 - 26
Impressions - Team & Spirit Apparel - Fall 2017 - 27
Impressions - Team & Spirit Apparel - Fall 2017 - 28
Impressions - Team & Spirit Apparel - Fall 2017 - Cover3
Impressions - Team & Spirit Apparel - Fall 2017 - Cover4
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