Impressions - Team & Spirit Apparel - Fall 2017 - 17
them to promote the online store to their
supporters.
6. When will they be invoiced?
If you're invoicing after the order is complete instead of taking payment directly
through the store, you must consider how
invoicing will work. Constant positive
cash flow is important to keep a business
running like a well-oiled machine. The
best practice always is to invoice the day
after an order ships.
However, some customers will require
different invoicing terms. Grouping
invoices for all orders throughout the
week, or breaking up payment into a 50%
deposit and balance due upon completion,
are two examples.
Even still, some clients may want to only
be billed once a month. Be careful when
agreeing to this infrequent method as this
could hurt your cash flow. Remember, if
you wait until 30 days to invoice for the
Set online store customer
expectations on inventory and
turnaround times up front.
A Supplement to Impressions
order, and then they have 30-60 days to
pay, that span of time may have a detrimental affect on covering costs.
7. What happens if there is an unexpected
sourcing problem with the inventory?
Occasionally, items could be hard to
source due to challenges with keeping
certain sizes or colors in stock. What
happens if a shirt blank used for a program is discontinued? Make sure you
have a discussion about these situations,
especially if they could potentially cost
you more money.
8. What happens if the client wants to
change the design halfway through the
program?
If you're keeping a stock of decorated
products for the sake of more efficient production runs, what happens to it? Who pays
for it?
9. How will you manage inventory?
Remember: It's not a box of shirts; it's a
box of money. Here's a trick: When you start
a new pallet of garments, have only one open
box at a time. This makes it simple to keep
track of inventory. For the open box, use the
printer's fold for easy counting. Keep the
incomplete stack at the top of the box folded
over a second time to indicate that it's not a
full stack.
10. How will you end the program?
Have an exit plan from the beginning,
especially if you're planning on working
together indefinitely. What happens when
your client decides he wants to remove
an item or discontinue a store? Can blank
inventory be returned? Set the framework
so it's clear who pays for any remaining
inventory.
With competition, fluctuating costs and
seasonal demands, growing your business is
an uphill battle. But when new tools enter
the picture, drastically increasing your revenue becomes possible.
Jessie Lewis has spent her career helping businesses learn how to attract new customers.
As the content marketing manager of InkSoft,
she helps garment decorators increase their
decorated product sales online. Learn more
at inksoft.com.
Fall 2017 * 17
http://www.inksoft.com
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Impressions - Team & Spirit Apparel - Fall 2017
Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Fall 2017
Impressions - Team & Spirit Apparel - Fall 2017
Contents
What’s in a Number?
The Web Store Playbook
Retail Meets E-Tail
Gear Bag
Impressions - Team & Spirit Apparel - Fall 2017 - Impressions - Team & Spirit Apparel - Fall 2017
Impressions - Team & Spirit Apparel - Fall 2017 - Cover2
Impressions - Team & Spirit Apparel - Fall 2017 - 1
Impressions - Team & Spirit Apparel - Fall 2017 - Contents
Impressions - Team & Spirit Apparel - Fall 2017 - 3
Impressions - Team & Spirit Apparel - Fall 2017 - 4
Impressions - Team & Spirit Apparel - Fall 2017 - 5
Impressions - Team & Spirit Apparel - Fall 2017 - What’s in a Number?
Impressions - Team & Spirit Apparel - Fall 2017 - 7
Impressions - Team & Spirit Apparel - Fall 2017 - 8
Impressions - Team & Spirit Apparel - Fall 2017 - 9
Impressions - Team & Spirit Apparel - Fall 2017 - 10
Impressions - Team & Spirit Apparel - Fall 2017 - 11
Impressions - Team & Spirit Apparel - Fall 2017 - The Web Store Playbook
Impressions - Team & Spirit Apparel - Fall 2017 - 13
Impressions - Team & Spirit Apparel - Fall 2017 - 14
Impressions - Team & Spirit Apparel - Fall 2017 - 15
Impressions - Team & Spirit Apparel - Fall 2017 - 16
Impressions - Team & Spirit Apparel - Fall 2017 - 17
Impressions - Team & Spirit Apparel - Fall 2017 - Retail Meets E-Tail
Impressions - Team & Spirit Apparel - Fall 2017 - 19
Impressions - Team & Spirit Apparel - Fall 2017 - 20
Impressions - Team & Spirit Apparel - Fall 2017 - 21
Impressions - Team & Spirit Apparel - Fall 2017 - Gear Bag
Impressions - Team & Spirit Apparel - Fall 2017 - 23
Impressions - Team & Spirit Apparel - Fall 2017 - 24
Impressions - Team & Spirit Apparel - Fall 2017 - 25
Impressions - Team & Spirit Apparel - Fall 2017 - 26
Impressions - Team & Spirit Apparel - Fall 2017 - 27
Impressions - Team & Spirit Apparel - Fall 2017 - 28
Impressions - Team & Spirit Apparel - Fall 2017 - Cover3
Impressions - Team & Spirit Apparel - Fall 2017 - Cover4
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