Impressions - Team & Spirit Apparel - Fall 2017 - 2

A SUPPLEMENT TO IMPRESSIONS MAGAZINE
1145 Sanctuary Parkway, Suite 355 Alpharetta, GA 30009
PUBLISHER: LAURIE GONZ

(972) 694-0107 * laurie.gonz@emeraldexpo.com
EDITOR IN CHIEF: MARCIA DERRYBERRY
(770) 291-5574 * mderryberry@impressionsmag.com
EXECUTIVE EDITOR: JAMAR LASTER
(770) 291-5578 * jlaster@impressionsmag.com
MANAGING EDITOR: LAUREN MITCHELL VOLKER
(770) 291-5403 * lauren.volker@emeraldexpo.com
CONTRIBUTING WRITERS: MATT DELAERE,
JESSIE LEWIS, JENNIFER MORRELL
SENIOR GRAPHIC DESIGNER: CHRIS DREW
(770) 291-5450 * chris.drew@emeraldexpo.com
PRODUCTION DIRECTOR: NAN MCDOWELL
(770) 291-5480 * nan.mcdowell@emeraldexpo.com
PRODUCTION MANAGER: TERRI HILL
(770) 291-5481 * terri.hill@emeraldexpo.com

CUSTOMER SERVICE
BACK ISSUES * (800) 697-8859
SUBSCRIPTIONS * (800) 697-8859
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REPRINTS AND EPRINTS
THE YGS GROUP
ANASTASIA MINICHINO * (800) 501-9571 × 100
anastasia.minichino@theygsgroup.com
theygsgroup.com
LIST RENTAL
CONTACT YOUR TERRITORY MANAGER OR
GREGRY GILROY * (845) 201-5329
gregry.gilroy@reachmarketing.com

PAGE #

Augusta Sportswear

Champion

INFO*ACTION #
106

110

Elbowgrease Athletics

104

Gildan Performance

103

Imprinted Sportswear
10

JERZEES

101

New Balance

109

102

S&S Activewear

108

Stahls'

105

Next Level Apparel

The index to advertiser page numbers is published for reader
convenience. Every effort is made to list page numbers
correctly. The listing is not part of the advertising contract
and the publisher is not responsible for errors or omissions.

INFO * ACTION HOTLINE:

If you want information about any of the advertisers in Team
& Spirit Apparel, you can get it online. It's fast, easy, free - and
available 24 hours a day, seven days a week. Here's how it works:
* Log on to Impressionsmag.com, Click on the Info*Action icon.
* Using the Ad Index on this page, select all the companies you
wish to receive free information from.
Your requests are e-mailed immediately and directly to the
companies you selected.

2 * Fall 2017

6 What's in a

Number?

The evolution of jersey
number design
By Matt DeLaere

Shows

By LAUREN
MITCHELL
VOLKER

still remember looking out over the dark sea of University of Georgia Bulldog fans
underneath the bright lights of Sanford Stadium on Nov. 10, 2007. Then Dawg's
coach Mark Richt had requested that fans wear black to support their team in the big
matchup against the Auburn Tigers, and the 92,000-plus crowd had followed orders.
The team had warmed up in red pregame warmups, temporarily quieting the swirling
rumors that they would don black jerseys as part of the "blackout." And when the four
captains hit the field in their traditional red uniforms, the disappointment of the crowd
was palpable.
But after the ref wrapped up the coin toss, AC/DC's "Back and Black" began
playing over the loudspeakers, and No. 7 Matthew Stafford and the rest of the Dawgs
charged through the stadium entrance wearing black jerseys, sending the crowd into an
absolute frenzy.
To this day, it is my favorite college football memory - which might have something to
do with the Dawgs scoring 28 unanswered points to end the game in a 45-20 victory - but
I also credit the jerseys. A simple jersey design created a moment that the University of
Georgia community will never forget.
Jersey and player number design plays a major role in today's sports markets. For a look at
the history of uniforms and current trends driving looks in football, as well as other sports,
go to page 6.
Also, check out page 12 for a look at how managed online stores could boost your team
uniform business. And for a glance at a shop that's finding success serving this lucrative
market, see page 18. It's time to expand your offering and beat out the competition in 2017.

CONTENTS

AD INDEX
ADVERTISER

UNITY
IN UNIFORM

12 The Web
Store Playbook

Grow team sales with managed
online stores
By Jessie Lewis

18 Retail

Meets E-Tail

A shop boosts its event business
with a web presence
By Jennifer Morrell

22 Gear Bag

The latest team and spirit
gear your customers will
fl ip for

Fall 2017
On the cover:

Garment courtesy of
Stahls', Sterling Heights,
Mich. Photography by
Henry Bernstein, Three
Driveway Media,
Solon, Ohio.

http://www.theygsgroup.com http://www.Impressionsmag.com

Impressions - Team & Spirit Apparel - Fall 2017

Table of Contents for the Digital Edition of Impressions - Team & Spirit Apparel - Fall 2017