Impressions - Team & Spirit Apparel - Spring 2017 - 4

One Stop Launches Game
Day Collection
One Stop, Grand Rapids, Michigan, recently
launched a new Game Day Collection under
its fashion-focused Enza brand.
"We introduced the collection to address
the demand for on-trend apparel styles in
classic school and team color combinations,"
says Lisa Shaw, vice president, One Stop.

A bump in sales of the Enza Original Football
Tee (style EZ077) inspired One Stop to launch
the Game Day Collection.

"The T-shirt and fleece styles we created are
perfect for schools, fan apparel and game day
die-hards who want to represent their teams
everywhere they go."
The product line features retail-inspired
fabrics - including textured knits and
triblends - color-block design accents and
sporty stripes in both classic team and popular fashion color combinations. Styles include
a ladies' three-quarter sleeve football tee,
ladies' short-sleeve football tee, ladies' baseball tee, and new for this year, a ladies' Varsity
fleece pullover hooded sweat shirt and ladies'
triblend Varsity long-sleeve tee.
What makes the collection unique, according to Shaw, is its "real-person" fit. "We use
real-life fit during the design process ensure
the specs we choose and the patterns we create are the best fit for the majority." During
the design process, One Stop employees representing sizes XS-4XL try on samples to
determine how the style looks on real people,
then the designers make adjustments based
on the models' feedback.
"[The collection offers a cohesive collection
of tried-and-true silhouettes in fan-favorite
fabrics and unique designs that visually
scream team spirit," Shaw says. - L.V.

Top of the World, J. America
Announce Merger
Licensed collegiate headwear supplier Top
of the World LLC, Norman, Oklahoma,
and licensed and blank apparel distributor
J. America Inc., Fowlerville, Michigan,
have signed a definitive merger agreement
to create a single company: Top of the
World Holdings LLC.
The combined business includes four
distribution facilities across Oklahoma
and Michigan; a design center in
Columbus, Ohio; a sales office in North
Carolina; and a Hong Kong-based sourcing office.
Jeff Fenech, co-founder of J. America,
will lead the new company's wholesale
blanks division. Scott Shuler, current
president of Top of the World LLC, will
lead the new company's licensed apparel
and headwear operations as president of
the licensed division.
"This merger allows a single company
to better leverage our brand, secure addi-

4 * Spring 2017

tional product offerings and deepen our
supplier relationships," Shuler says.
The new company has in its arsenal
Top of the World's more than 500 collegiate headwear and apparel licenses;
an exclusive license with The Ohio State
University for all headwear and apparel;
headwear exclusives for the University of
Florida and the University of Oklahoma;
more than 65 mass-market and midtier headwear exclusive agreements; and
exclusive United States wholesale rights
for all adult John Deere headwear and
apparel, among other licensed consumer
and athletic brands.
J. America also has established programs with The Ohio State University
and John Deere, making Top of the
World Holdings one of the largest and
most diversified suppliers in the collegiate licensing and broader headwear and
apparel industry. - J.L.

News
Augusta Sportswear Group (ASG),
Grovetown, Georgia, has merged its
Augusta Sportswear, Holloway and
High Five divisions to give customers
access to all three brands in a single
transaction, according to the company.
The consolidation began in December
2016 with the creation of a single sales
force, and eventually will result in one
catalog and one invoice by the end of
2017. The company's new structure will
be built around three market-based
divisions: outdoor, team uniform and
off-field.

The

Augusta

Sportswear

brand will continue to be focused on
youth recreational leagues, travel clubs
and middle schools, while the Holloway
brand will be targeted primarily toward
high schools, elite clubs and universities. The High Five brand will continue to focus primarily on soccer and
volleyball.
Imprintables Warehouse, Masontown,
Pennsylvania, is offering an eBook entitled "Seven Tips for Decorating Jerseys
Confidently." It was developed as a
way to expand the reader's decorated
apparel business, according to the
company. Topics include how to get
business, selecting the appropriate
jersey, decorating methods, regulations and sizing, and name and number
styles. The free eBook can be downloaded at imprintables.com.
InkSoft, Albuquerque, New Mexico,
offers a blog with tips for creating a
fundraising store. The blog outlines
four best practices that can enable
apparel decorators to offer a free service that raises funds for organizations,
including schools and sports teams,
while also allowing decorators to profit.
View the blog at inksoft.com.blog.

http://www.imprintables.com

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