Impressions – Team & Activewear – Spring 2018 - 22
Poly-performance
apparel can be
decorated using several
different methods, but
sublimation is the best
form of embellishment
as it permanently bonds
with polyester fibers.
performance product to the level it deserves,
especially when dealing with T-shirts. Start
by referring to it as a performance product,
not a T-shirt. Focus on all the special features like moisture wicking and the fact
that the image will not fade, crack or peel.
Make sure the customer understands that
he is getting something that might look like
an ordinary T-shirt, but is far more sophisticated. And you can always use Under
Armor as a benchmark for retail pricing,
as their T-shirts typically start at $24.95 in
retail stores across the country. Keep this in
mind when you do your own pricing.
Without a doubt, sublimation is one of
the top decoration processes for polyesterbased apparel and considering just how easy
and low cost it is, sublimation is a natural
addition to virtually any business engaged
in applying logos to products. And it should
be noted that the same equipment used
to sublimate apparel can be used for other
types of products such as awards, plaques,
signs, iPhone covers, photo gifts, promotional products, etc. Add sublimation to
your business for versatility, flexibility and
profitability.
Award-winning author and international speaker
Jimmy Lamb has more than 20 years of apparel
decoration experience. He currently is manager
of communications for Sawgrass Technologies,
Charleston, South Carolina. For more information
or to comment on this article, email Jimmy at
jlamb@sawgrassink.com.
22 * Spring 2018
Sublimating is low cost
and the results don't crack
or peel after laundering.
Impressions – Team & Activewear – Spring 2018
Table of Contents for the Digital Edition of Impressions – Team & Activewear – Spring 2018
Impressions - Team & Spirit Apparel - Spring 2018
Contents
Apparel Tech Trends
What Millennials Want
Sublimating Performancewear
Locker Room
Impressions – Team & Activewear – Spring 2018 - Impressions - Team & Spirit Apparel - Spring 2018
Impressions – Team & Activewear – Spring 2018 - Cover2
Impressions – Team & Activewear – Spring 2018 - Contents
Impressions – Team & Activewear – Spring 2018 - 2
Impressions – Team & Activewear – Spring 2018 - 3
Impressions – Team & Activewear – Spring 2018 - Apparel Tech Trends
Impressions – Team & Activewear – Spring 2018 - 5
Impressions – Team & Activewear – Spring 2018 - 6
Impressions – Team & Activewear – Spring 2018 - 7
Impressions – Team & Activewear – Spring 2018 - 8
Impressions – Team & Activewear – Spring 2018 - 9
Impressions – Team & Activewear – Spring 2018 - What Millennials Want
Impressions – Team & Activewear – Spring 2018 - 11
Impressions – Team & Activewear – Spring 2018 - 12
Impressions – Team & Activewear – Spring 2018 - 13
Impressions – Team & Activewear – Spring 2018 - 14
Impressions – Team & Activewear – Spring 2018 - 15
Impressions – Team & Activewear – Spring 2018 - 16
Impressions – Team & Activewear – Spring 2018 - 17
Impressions – Team & Activewear – Spring 2018 - Sublimating Performancewear
Impressions – Team & Activewear – Spring 2018 - 19
Impressions – Team & Activewear – Spring 2018 - 20
Impressions – Team & Activewear – Spring 2018 - 21
Impressions – Team & Activewear – Spring 2018 - 22
Impressions – Team & Activewear – Spring 2018 - Locker Room
Impressions – Team & Activewear – Spring 2018 - 24
Impressions – Team & Activewear – Spring 2018 - 25
Impressions – Team & Activewear – Spring 2018 - 26
Impressions – Team & Activewear – Spring 2018 - 27
Impressions – Team & Activewear – Spring 2018 - 28
Impressions – Team & Activewear – Spring 2018 - Cover3
Impressions – Team & Activewear – Spring 2018 - Cover4
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