KBB - November/December 2014 - 36

KBIS SPECIAL SECTION

KBIS Comeback
Exhibitors' Return Shows Renewed
Excitement about the K&B Industry
Section by Chelsie Butler

Design & Construction Week and founding partners KBIS and IBS
- along with partner events The International Surface Event, Las Vegas
Market and International Window Coverings Expo - are expecting
more than 3,500 exhibitors and 125,000+ attendees, including key
designers, dealers, builders and remodelers.
During KBIS 2015, the best brands in kitchen and bath will come
together to showcase their latest designs and innovative products. K+BB
caught up with some exhibitors returning to next year's show to see
what they are most looking forward to and what they will be featuring.
Last having exhibited in 2012, American Range is returning to KBIS
with new cooking products in Booth N1942, which is currently in the
design stages.
"The 2014 show had great energy, and we want to contribute
to it in 2015," said Bob Lewis, vice president of sales and marketing
for American Range. "Additionally, [our company's] roots are in the
commercial cooking area, and we want to serve notice that we are
ﬁrmly in the residential market too and here to stay."
Lewis and his team are excited about being on the show ﬂoor
and meeting with the great kitchen designers who will undoubtedly
be in attendance.
U-Line Corporation, which will feature a mix of redesigned and
new refrigeration products at KBIS 2015 in Booth N472, is returning
to the show after last exhibiting in 2008. The company's booth will
replicate a truly modular kitchen.

U-Line's Modular 3000 Series 24-in. Freezer

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"We have been hard at work redesigning more than 90 percent of
our product collection, and we will be launching various new products
that will revolutionize the traditional kitchen design," said Diana
Franklin, who is in charge of brand marketing for U-Line. "KBIS offers the
perfect platform to launch our new products and gives the trade and
consumers an opportunity to interact with these exciting products."
The nearly 40 redesigned and new products will be available by
January 2015 and will include the Modular 3000 Series 24-in. Freezer,
the 1000 Series and Modular 3000 Series Drawer models, the 2000
Series and Modular 3000 Series Independent Dual-Zone Wine Captain
models and the 1000 Series Clear Ice Machine.
"For the ﬁrst time ever, consumers and designers alike have a
product collection that not only offers an alternative to the traditional
big-box fridge but a better solution that provides thoughtful and
efﬁcient kitchen choreography," said Franklin. "Come visit our booth,
and we'll show you a new approach to food, beverage and ice
storage that allows you to liberate more space and have everything
conveniently and exactly where you need it."
Franke Kitchen Systems will be showcasing
the latest in innovation in sinks and faucets
during the KBIS 2015 show in booth S7015.
The brand, which last exhibited in 2008, will
also be giving away random prizes during
the show.
"The show is a great way to introduce
new products, and we want to support
the kitchen and bath industry," said
Heather Berry, marketing manager for
Franke Kitchen Systems'
Franke's Luxury Products Group. "We are
Planar 8 Sink
excited to be active in the industry and
encourage the next generation to attend."
Among the new products Franke will be featuring at KBIS 2015
are the Planar 8 sink series; a re-launch of its new faucet portfolio,
which will feature many new designs and ﬁnishes; and the Franke
Kitchen System.
Walker Zanger last exhibited at KBIS in
2008 and is returning in January to feature
all of its new collections, including RAMSA,
Sterling Row and Tilt. In its Booth S7023 the
company will also showcase AV displays
that will highlight the brand attributes
and products.
"With the economy strengthening and
the building market back in full swing, it
was the natural time for Walker Zanger to
Sterling Row collection
get back to KBIS and re-ignite interest in
by Walker Zanger
our brand and reconnect with clients we
have not seen for a number of years," said Jared Becker, vice president
of design and marketing. "We're excited for the opportunity to reintroduce the Walker Zanger brand to the media, bloggers, kitchen
and bath designers and the kitchen and bath industry at large."

November/December 2014 / www.kbbonline.com / The Ofﬁcial Sponsor of KBIS www.kbis.com

11/12/14 11:18 AM
http://www.kbbonline.com http://www.kbis.com
KBB - November/December 2014

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