KBB - January 2015 - 102

"Dream" is also conveyed through highly coveted areas throughout
the showrooms where designers and architects can meet with their clients.
These "Dream Rooms" offer a casual, comfortable atmosphere - something Putka says did not exist before and was a much-needed resource for
this industry - with seating, tables, music and plasma screens for displaying product choices and recreating various design scenarios.
The "Play" element is conveyed by three interactive anchor points
throughout each location. "Savor" is a kitchen cooking demo space for
both teaching and entertainment and offers a variety of appliances for
a variety of cooking activities. Customers are invited to cook and test the
appliances while working next to an actual chef. This area can easily be
open to the public or closed for a private event with sliding glass doors.
"Sanctuary" features the finest bathroom products in a spa-like atmosphere, including 28 different showerheads on display. Consumers can
reserve the space after hours and actually test it out. "The Patio," with the
theme of "Home Sweet Home for the 'Y' Chromosome," is all about watching sports and grilling in an outdoor environment.
Each of these spaces is interchangeable in terms of being able to accommodate various appliances and other products for various activities.
According to Putka, once the customers have dreamed about what
they want out of their spaces, they need help from architects and designers to help cull down on their selections, and this is where "Choose"
comes in.
"With the latest in technology, sales advisors can prepare proposals in
the fastest amount of time in the industry," she added. "Clients can walk
away with these selections/ideas and take the time to go home and
share them with their family. This is not a one-stop process."
"Live" pertains to the entire PIRCH in-store shopping experience, as well
as customers returning home to live in their new space where they can
create new moments to enjoy.

Innovative, Interactive Technology
Digital tools throughout the showrooms facilitate the shopping experience. Interactive menus help customers find their way around the spaces,

and although there are no prices listed on individual items, a storyboard
in each vignette offers a range depending on various choices, along with
take-away cards. On the other side of this graphic panel is written copy
describing a joyful moment in life, transporting the guest to a "moment in
time." An example could be baking a cake with one's daughter, as well as
how the brand displayed contributes to this moment.
The products, vignettes and anchor spaces in all PIRCH showrooms
are 80 percent functioning. Customers can turn on the various faucets
and showerheads and can flush the toilets to see how they operate. In
the "Sanctuary," different spa rituals, including steam, chromatherapy and
hydrotherapy, can be demonstrated.
There is also technology designed to improve customer relationship
management. Infrared sensors determine the traffic patterns and interactive incidents of what customers are viewing, which informs the company about what is important to them and which trends are resonating.
According to Vazquez, this info feeds itself into a sales advisor tool that
integrates the information into everything from marketing to events to
inventory and records the preferences.
Conservation is important to the company in terms of energy and
water usage, so the showrooms use a system called Savant, which tracks
resource usage in an effort to reduce it.

Future Renovations
The showrooms are designed in such a way that product does not
have to be added; rather it is just updated with new introductions, which
may mean a slight reconfiguration to a vignette. According to Vazquez,
the vignettes are created with a three- to five-year life span in mind.
"We look at fashion-forward room scenes that are currently relevant
and have some longevity and want to push the envelope every three to
five years," he added.
Since many of the locations have tenants below - including Dallas
and Chicago - it is almost impossible to move the plumbing.
"With power, water and exhaust needs, it would take multiple penetrations to move utilities," said Vazquez."We design for longevity and experience."

One of three interactive anchor
points, Savor is a kitchen
cooking demo space for both
teaching and entertainment.
Customers are invited to cook
and test the appliances while
working next to an actual chef.

102

+
K BB

January 2015 / www.kbbonline.com / The Official Sponsor of KBIS www.kbis.com


http://www.kbbonline.com http://www.kbis.com

KBB - January 2015

Table of Contents for the Digital Edition of KBB - January 2015

Contents
Online Contents
Editor’s Note
Show Director’s Note
People & Places
Dealer Dish
Tech Savvy
Business Practice
Sustainable Design
Universal Design
Solutions
Favorites
Before and After
Industry Outlook
KBIS 2015 and Design & Construction Week
Trends
Products
Design
Living Joyfully
Bittersweet Symphony
The Glamorous Life
New Lines, New Look
Learning Corner
Last Word
KBB - January 2015 - Intro
KBB - January 2015 - Cover1
KBB - January 2015 - Cover2
KBB - January 2015 - 1
KBB - January 2015 - Contents
KBB - January 2015 - 3
KBB - January 2015 - Online Contents
KBB - January 2015 - 5
KBB - January 2015 - Editor’s Note
KBB - January 2015 - 7
KBB - January 2015 - Show Director’s Note
KBB - January 2015 - 9
KBB - January 2015 - People & Places
KBB - January 2015 - 11
KBB - January 2015 - 12
KBB - January 2015 - 13
KBB - January 2015 - Dealer Dish
KBB - January 2015 - 15
KBB - January 2015 - Tech Savvy
KBB - January 2015 - 17
KBB - January 2015 - 18
KBB - January 2015 - 19
KBB - January 2015 - 20
KBB - January 2015 - 21
KBB - January 2015 - 22
KBB - January 2015 - 23
KBB - January 2015 - 24
KBB - January 2015 - 25
KBB - January 2015 - Business Practice
KBB - January 2015 - 27
KBB - January 2015 - 28
KBB - January 2015 - 29
KBB - January 2015 - Sustainable Design
KBB - January 2015 - 31
KBB - January 2015 - 32
KBB - January 2015 - 33
KBB - January 2015 - Universal Design
KBB - January 2015 - 35
KBB - January 2015 - 36
KBB - January 2015 - 37
KBB - January 2015 - Solutions
KBB - January 2015 - 39
KBB - January 2015 - 40
KBB - January 2015 - 41
KBB - January 2015 - Favorites
KBB - January 2015 - 43
KBB - January 2015 - 44
KBB - January 2015 - 45
KBB - January 2015 - Before and After
KBB - January 2015 - 47
KBB - January 2015 - 48
KBB - January 2015 - 49
KBB - January 2015 - Industry Outlook
KBB - January 2015 - 51
KBB - January 2015 - 52
KBB - January 2015 - 53
KBB - January 2015 - 54
KBB - January 2015 - 55
KBB - January 2015 - 56
KBB - January 2015 - 57
KBB - January 2015 - 58
KBB - January 2015 - 59
KBB - January 2015 - 60
KBB - January 2015 - 61
KBB - January 2015 - 62
KBB - January 2015 - 63
KBB - January 2015 - 64
KBB - January 2015 - KBIS 2015 and Design & Construction Week
KBB - January 2015 - 66
KBB - January 2015 - 67
KBB - January 2015 - 68
KBB - January 2015 - 69
KBB - January 2015 - 70
KBB - January 2015 - 71
KBB - January 2015 - 72
KBB - January 2015 - 73
KBB - January 2015 - 74
KBB - January 2015 - 75
KBB - January 2015 - 76
KBB - January 2015 - 77
KBB - January 2015 - 78
KBB - January 2015 - 79
KBB - January 2015 - 80
KBB - January 2015 - 81
KBB - January 2015 - 82
KBB - January 2015 - 83
KBB - January 2015 - 84
KBB - January 2015 - 85
KBB - January 2015 - 86
KBB - January 2015 - 87
KBB - January 2015 - Trends
KBB - January 2015 - 89
KBB - January 2015 - 90
KBB - January 2015 - 91
KBB - January 2015 - Products
KBB - January 2015 - 93
KBB - January 2015 - 94
KBB - January 2015 - 95
KBB - January 2015 - 96
KBB - January 2015 - 97
KBB - January 2015 - 98
KBB - January 2015 - 99
KBB - January 2015 - Living Joyfully
KBB - January 2015 - 101
KBB - January 2015 - 102
KBB - January 2015 - 103
KBB - January 2015 - Bittersweet Symphony
KBB - January 2015 - 105
KBB - January 2015 - 106
KBB - January 2015 - 107
KBB - January 2015 - The Glamorous Life
KBB - January 2015 - 109
KBB - January 2015 - 110
KBB - January 2015 - 111
KBB - January 2015 - New Lines, New Look
KBB - January 2015 - 113
KBB - January 2015 - 114
KBB - January 2015 - 115
KBB - January 2015 - Learning Corner
KBB - January 2015 - 117
KBB - January 2015 - 118
KBB - January 2015 - 119
KBB - January 2015 - Last Word
KBB - January 2015 - Cover3
KBB - January 2015 - Cover4
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