KBB - January 2015 - 58

Industry Perspectives

What trends do you see on
the horizon in the kitchen and
bath? And what part do you see your
company playing in this?

A growing trend we have been monitoring and planning for is the resurgence in
popularity of lighter, natural stones, such
as marble. We've developed new colors for
Silestone and Dekton that emulate these
materials but eliminate the potential for the
wear and tear and high maintenance associated with natural stones.

be composed so that the veining continues

space being devoted to counters in the

from one slab to the next, creating the true

kitchen - especially in the form of oversized

mirror effect known as "book-matching."

kitchen islands. They serve as a central gathering and working space, bring together the

Expect to see Cosentino continue to pursue

room, and in some cases replace a tradi-

signiﬁcant R&D initiatives that allow for fur-

tional kitchen table altogether. Also, as cabi-

ther breakthroughs in the surfacing industry

netry is being removed from the walls and

that will create opportunities for continuity

focused under countertops the depth and

in designs and allow for adaptations to cus-

overall square footage of counter space is

a number of different textured looks, including

tomer preferences and needs.

increasing - allowing more room to work

two colors that feature what looks like wood

In terms of color trends, we're seeing neutral
hues, including creamy whites, soft grays and
muted blacks - gaining popularity. Texture is
also important. The Dekton product line offers

and store everyday items.

Do you feel the demand for
surfacing is less, more or as
relevant as it was in 2014?

We anticipate increased popularity in large-

Counters are one of the most utilized ele-

size, that can allow these oversized coun-

What do you expect to see in
new technology offerings for
the kitchen and bath industry in 2015?

ments of a kitchen, and as such, need to

ters to have minimal seams and disruptions

withstand all varieties of usage demands.

in pattern.

The market is demanding surfacing materi-

Production technologies that create rich

als that meet high-performance standards
and also add value to their home.

Further, homeowners expect these high-qual-

Look to see the results of our collaboration

ity and design-friendly materials to be acces-

with ﬁve renowned and inﬂuential design-

sible for their needs, regardless of budget and

ers from across the country in developing

price point. Cosentino's offerings of an expan-

a series of Silestone colors that reﬂect the

sive range of colors and materials ensure that

design aesthetic of their home markets.

performance and design needs can be met,

Over the course of the last year, they have

regardless of budget or price point.

worked closely with Cosentino's product

innovation team, reporting on their design

We're witnessing a surge in the amount of

the nation.

graining but feature an incredibly high performance level. Silestone also offers a Suede
ﬁnish for a reﬁned matte look.

movement and veining are continually
evolving, which makes it possible for countertops to go beyond utility to a dramatic
design statement. A prime example of this
evolution can be found in Aura - Dekton's interpretation of rare Italian Calacatta marble,
featuring dramatic, large-scale grey veining
on a pale white background.
The result of the signiﬁcant commitment to
developing unique design patterns and innovative techniques for Dekton, Aura features a
slab design with an endless symmetrical pattern. This makes it possible for slabs of Aura to

+
K BB

Where do you see the market
heading in 2015 based on the
current offerings for surfacing?

January 2015 / www.kbbonline.com / The Ofﬁcial Sponsor of KBIS www.kbis.com

format slabs, such as Dekton's 56"x 126" slab

What exciting things can we
expect to see from Cosentino
in 2015?

inspiration and trends observed in each of
their respective markets, to create a truly interesting offering that will resonate across

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KBB - January 2015

Table of Contents for the Digital Edition of KBB - January 2015