KBB - April 2015 - 68

LEARNING CORNER

How to Build
Your Brand
on Houzz
Home design and renovation professionals on Houzz can create and
manage profiles, upload photos of their projects and interact with homeowners in the Houzz community - all to build their brands, communicate
with and reach new clients both locally and globally. Homeowners are
able to communicate their ideas, learn more about the remodeling and
building process and find the right professionals for their projects. So why
should you take the time to create a Houzz profile?
Houzz connects more than 25 million monthly unique users - 90 percent of whom are homeowners - with more than 600,000 professionals across more than 60 categories from kitchen and bath designers
to general contractors to landscape architects across the country and
around the world.
According to the 2014 Houzz & Home survey, 26 percent of homeowners on Houzz are planning a bathroom remodel in the next two
years, and more than one in five are planning a kitchen remodel in the
same timeframe. In addition, 21 percent of homeowners plan to hire a
kitchen or bath remodeler in the next two years, and 18 percent plan to
hire a kitchen or bath designer. They're using Houzz to find inspiration,
collaborate with others, source products and research and hire professionals. If you're looking to reach new prospective clients and work more
efficiently with current clients, Houzz is an indispensable tool.
Here are some tips to get you started on Houzz:

1. Create a Compelling Profile. This is where homeowners will get
information about you and your business, so you want to provide a good
sense of who you are and what makes your business different from others.
Similar to the "About Us" section of your website, you can share the background and history of your business, where and how you work with clients
and why your business or approach is unique.
2. Showcase Your Work. The Houzz platform is highly visual, so uploading high-quality photos of your work is key to getting noticed by prospective clients. Consider investing in good photography to showcase your
work and increase your exposure to as many homeowners looking to hire
a pro as possible. To make this process easier, Houzz recently launched a
Photographer Network (www.houzz.com/getphotos) that provides professionals on Houzz with access to top photographers at affordable prices.
When posting photos, including details about each one will help homeowners understand your work and surface your photos in search results.
3. Get Reviews. A Houzz survey revealed that when it comes to hiring
a professional for their projects, 83 percent of homeowners rated "good
68

+
K BB

reviews and recommendations" as "very important" (a five on a five-point
scale). Having reviews on Houzz from both clients and colleagues is a
great way to build your credibility and brand. On your profile, simply click
the "Get Reviews" button, and Houzz will help you send your requests, or
you can ask clients to visit your profile and click "Review Me." Having more
reviews will help raise your ranking in the directory.

4. Use Ideabooks as a Communication Tool. Clients often find it
challenging to articulate a vision for their home. Having your client create
an ideabook of spaces and products they like can help you identify their
style preferences at the start of a project. With private ideabooks, you can
share styles, colors, layouts, products and more, allowing your client to edit
the ideabook for instant feedback.
If you use Houzz ideabooks to communicate and collaborate with
your clients throughout the project, they will already be Houzz users, so
asking them to provide a review will be no problem. Plus, clients will see
you as a tech-savvy expert who is sharing valuable tools that will help
make their project a success; making it even more likely you'll get that
positive review.
5. Engage the Community. Houzzers are looking for advice about
everything from finishes to floor plans, paint color to appliances and beyond, providing a rare opportunity for professionals to engage directly
with interested consumers. Seeing how a professional interacts in "Design
Dilemmas" provides homeowners with a glimpse into a pro's work style
and demonstrates their expertise.
Once you've set up your Houzz profile, you can use Houzz Site Designer
- a free website tool provided by Houzz to all professionals - to create
a beautiful, free website with the photos, photos, reviews and other key
content that's already available in your Houzz profile. Start by choosing a
theme, then select the best projects and photos to showcase your work
and publish the site with just a few clicks. Site Designer is already optimized for desktop computers, tablets and smartphones. n
- Liza Hausman is vice president of industry marketing for Houzz.To create
your free business profile on Houzz, visit www.houzz.com/getStartedPro.

April 2015 / www.kbbonline.com / The Official Sponsor of KBIS www.kbis.com


http://www.houzz.com/getphotos http://www.houzz.com/getStartedPro http://www.kbbonline.com http://www.kbis.com

KBB - April 2015

Table of Contents for the Digital Edition of KBB - April 2015

Contents
Online Contents
Editor’s Note
Show Director’s Note
People & Places
Universal Design
Before & After
Solutions
Special Report
Tech Savvy
ICFF Special Section
Trends
Products
Design
Hidden Agenda
Not Your Typical Kitchen
The Rest Is History
Learning Corner
Last Word
KBB - April 2015 - Intro
KBB - April 2015 - Cover1
KBB - April 2015 - Cover2
KBB - April 2015 - 1
KBB - April 2015 - Contents
KBB - April 2015 - 3
KBB - April 2015 - Online Contents
KBB - April 2015 - 5
KBB - April 2015 - Editor’s Note
KBB - April 2015 - 7
KBB - April 2015 - Show Director’s Note
KBB - April 2015 - 9
KBB - April 2015 - People & Places
KBB - April 2015 - 11
KBB - April 2015 - 12
KBB - April 2015 - 13
KBB - April 2015 - Universal Design
KBB - April 2015 - 15
KBB - April 2015 - 16
KBB - April 2015 - 17
KBB - April 2015 - Before & After
KBB - April 2015 - 19
KBB - April 2015 - 20
KBB - April 2015 - 21
KBB - April 2015 - Solutions
KBB - April 2015 - 23
KBB - April 2015 - 24
KBB - April 2015 - 25
KBB - April 2015 - Special Report
KBB - April 2015 - 27
KBB - April 2015 - 28
KBB - April 2015 - 29
KBB - April 2015 - Tech Savvy
KBB - April 2015 - 31
KBB - April 2015 - 32
KBB - April 2015 - 33
KBB - April 2015 - ICFF Special Section
KBB - April 2015 - 35
KBB - April 2015 - 36
KBB - April 2015 - 37
KBB - April 2015 - 38
KBB - April 2015 - 39
KBB - April 2015 - 40
KBB - April 2015 - 41
KBB - April 2015 - 42
KBB - April 2015 - 43
KBB - April 2015 - Trends
KBB - April 2015 - 45
KBB - April 2015 - 46
KBB - April 2015 - 47
KBB - April 2015 - Products
KBB - April 2015 - 49
KBB - April 2015 - 50
KBB - April 2015 - 51
KBB - April 2015 - 52
KBB - April 2015 - 53
KBB - April 2015 - 54
KBB - April 2015 - 55
KBB - April 2015 - 56
KBB - April 2015 - 57
KBB - April 2015 - 58
KBB - April 2015 - 59
KBB - April 2015 - Not Your Typical Kitchen
KBB - April 2015 - 61
KBB - April 2015 - 62
KBB - April 2015 - 63
KBB - April 2015 - The Rest Is History
KBB - April 2015 - 65
KBB - April 2015 - 66
KBB - April 2015 - 67
KBB - April 2015 - Learning Corner
KBB - April 2015 - 69
KBB - April 2015 - 70
KBB - April 2015 - 71
KBB - April 2015 - Last Word
KBB - April 2015 - Cover3
KBB - April 2015 - Cover4
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