KBB - April 2015 - (Page 68)

LEARNING CORNER How to Build Your Brand on Houzz Home design and renovation professionals on Houzz can create and manage profiles, upload photos of their projects and interact with homeowners in the Houzz community - all to build their brands, communicate with and reach new clients both locally and globally. Homeowners are able to communicate their ideas, learn more about the remodeling and building process and find the right professionals for their projects. So why should you take the time to create a Houzz profile? Houzz connects more than 25 million monthly unique users - 90 percent of whom are homeowners - with more than 600,000 professionals across more than 60 categories from kitchen and bath designers to general contractors to landscape architects across the country and around the world. According to the 2014 Houzz & Home survey, 26 percent of homeowners on Houzz are planning a bathroom remodel in the next two years, and more than one in five are planning a kitchen remodel in the same timeframe. In addition, 21 percent of homeowners plan to hire a kitchen or bath remodeler in the next two years, and 18 percent plan to hire a kitchen or bath designer. They're using Houzz to find inspiration, collaborate with others, source products and research and hire professionals. If you're looking to reach new prospective clients and work more efficiently with current clients, Houzz is an indispensable tool. Here are some tips to get you started on Houzz: 1. Create a Compelling Profile. This is where homeowners will get information about you and your business, so you want to provide a good sense of who you are and what makes your business different from others. Similar to the "About Us" section of your website, you can share the background and history of your business, where and how you work with clients and why your business or approach is unique. 2. Showcase Your Work. The Houzz platform is highly visual, so uploading high-quality photos of your work is key to getting noticed by prospective clients. Consider investing in good photography to showcase your work and increase your exposure to as many homeowners looking to hire a pro as possible. To make this process easier, Houzz recently launched a Photographer Network (www.houzz.com/getphotos) that provides professionals on Houzz with access to top photographers at affordable prices. When posting photos, including details about each one will help homeowners understand your work and surface your photos in search results. 3. Get Reviews. A Houzz survey revealed that when it comes to hiring a professional for their projects, 83 percent of homeowners rated "good 68 + K BB reviews and recommendations" as "very important" (a five on a five-point scale). Having reviews on Houzz from both clients and colleagues is a great way to build your credibility and brand. On your profile, simply click the "Get Reviews" button, and Houzz will help you send your requests, or you can ask clients to visit your profile and click "Review Me." Having more reviews will help raise your ranking in the directory. 4. Use Ideabooks as a Communication Tool. Clients often find it challenging to articulate a vision for their home. Having your client create an ideabook of spaces and products they like can help you identify their style preferences at the start of a project. With private ideabooks, you can share styles, colors, layouts, products and more, allowing your client to edit the ideabook for instant feedback. If you use Houzz ideabooks to communicate and collaborate with your clients throughout the project, they will already be Houzz users, so asking them to provide a review will be no problem. Plus, clients will see you as a tech-savvy expert who is sharing valuable tools that will help make their project a success; making it even more likely you'll get that positive review. 5. Engage the Community. Houzzers are looking for advice about everything from finishes to floor plans, paint color to appliances and beyond, providing a rare opportunity for professionals to engage directly with interested consumers. Seeing how a professional interacts in "Design Dilemmas" provides homeowners with a glimpse into a pro's work style and demonstrates their expertise. Once you've set up your Houzz profile, you can use Houzz Site Designer - a free website tool provided by Houzz to all professionals - to create a beautiful, free website with the photos, photos, reviews and other key content that's already available in your Houzz profile. Start by choosing a theme, then select the best projects and photos to showcase your work and publish the site with just a few clicks. Site Designer is already optimized for desktop computers, tablets and smartphones. n - Liza Hausman is vice president of industry marketing for Houzz.To create your free business profile on Houzz, visit www.houzz.com/getStartedPro. April 2015 / www.kbbonline.com / The Official Sponsor of KBIS www.kbis.com http://www.houzz.com/getphotos http://www.houzz.com/getStartedPro http://www.kbbonline.com http://www.kbis.com

Table of Contents for the Digital Edition of KBB - April 2015

Contents
Online Contents
Editor’s Note
Show Director’s Note
People & Places
Universal Design
Before & After
Solutions
Special Report
Tech Savvy
ICFF Special Section
Trends
Products
Design
Hidden Agenda
Not Your Typical Kitchen
The Rest Is History
Learning Corner
Last Word

KBB - April 2015

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