Kitchen & Bath Business - January 2016 - 36

Tech Savvy Connecting the in-showroom include shoppers being able to get product immediately, they like to support their local retailers, they enjoy the atmosphere of the in-store shopping experience as opposed to shopping online and, finally, the perception that returns are easier. So developing a co-op strategy - connecting your online version to your brick-and-mortar showroom - is an important discussion. It is one that is evolving as you are reading this article and might be where resources would be well spent. experience to the online version IN STORE VS. ONLINE Open for Business The challenge for the smaller kitchen and bath guys is that the big shops are becoming more and more adept at co-opting. Closing the divide between consumers'reasons for not coming in to buy with their reasons to buy online instead is key. It is true, as this study concludes, that shoppers buy online primarily for the following six reasons: is a co-op worth exploring MOST OF US would have to agree that the word "disruptive," although overused as a business concept, does describe at least in part the current business climate and one that we will be dealing with for the foreseeable future. And because we will always need a go-to when it comes to conversing about the state of the marketplace of change for this article, "disrupt" still works.  Lower prices   Shop 24/7  No need to travel  Endless product variety  Readily available customer reviews   Access to better product information DISRUPTORS 101 According to PwC's "Total Retail 2015: Retailers and the Age of Disruption," an annual global total retail consumer survey, there are four disruptors that have now become challenges to our own innovative strategies and are changing consumer-buying behavior:  The changing role of the store  The proliferation of social networks, mobile phone technology and global demographic shifts like our aging populations  Wealth redistribution  How different generations are using information Let's take the first disruptor, the changing role of the store. According to the PwC report, "If there was ever an institution that has proven historically powerful, long-lived and adaptable, it is the store. As shopkeepers and shops have been around for centuries, it's a pretty safe bet - mobile apps or not - that stores will still be around in very familiar forms for at least the next few decades." That's good news for brick-andmortar kitchen and bath showrooms and dealers, but we shouldn't breathe a sigh of relief too soon. COOPERATIVE CO-OPS Although the top three reasons for shopping in store - the ability for customers to see, touch and try merchandise; to get product immediately; and to be more certain about suitability and quality of product - cannot be achieved online, this could be changing. For example, according to the report, where consumer groups were found to buy predominantly online, a number of consumers are researching online and then coming in to buy. Also, websites of those with physical stores are perceived as branches of the physical store not separate entities, an important point. Shoppers buy online because of price and convenience; however, shoppers buy in store for reasons often exclusive to the physical store. Some of those 36 BY KATY GARRETT, producer of Design Tech Summit and co-founder of Connexionsoftware.com. Follow her on Twitter @designtechie and @DesignTechSummit on Facebook. In the perfect world, customers would travel from your website to your store and vice versa. To get your customers to take advantage of both, take this list of six reasons for not coming in to your brick and mortar and use it to your competitive advantage. The ease and acceptability of buying online is increasing, so give this list your studied attention and create a co-opted marketing approach so that your customers stick in both directions and through both channels.  Using technology and bringing digital experiences into your showroom to create an in-store experience that feels more like the Internet is an idea savvy retailers have just begun to experiment with. If your customers feel great about doing business with you because your brand's messaging is telling them they will get great quality, the best price with the least amount of hassle - whether in your store or sitting in front of their laptop - you've closed the divide.   By closing the gap and co-opting online behavior with the in-store shopping experience, kitchen and bath showrooms might begin to see huge benefits and experience their most innovative disruptions yet.  Kitchen & Bath Business / JAN. 2016 / KBBONLINE.COM / The official sponsor of KBIS (KBIS.com) http://www.Connexionsoftware.com http://www.Connexionsoftware.com http://www.KBBONLINE.COM http://www.KBIS.com

Table of Contents for the Digital Edition of Kitchen & Bath Business - January 2016

Kitchen & Bath Business - January 2016
Contents
Editor ’s Note
Show Director’s Note
Happenings
Hot Topic
Trends
Industry Outlook
Dealer Dish
Better Business
Sustainable Design
Tech Savvy
Design With
Solutions
Balanced Budget
Universal Design
KBIS Coverage
What’s Hot
A new build embraces its stunning seaside views with unobstructed window spaces and natural lighting
A client takes a hands-on but noninvasive role in a family kitchen redesign.
Boring master bath transforms into spa-like space with ample amenities.
Luxurious bath showroom design reflects the various brands it carries with unified elements
Last Word
Kitchen & Bath Business - January 2016 - Intro
Kitchen & Bath Business - January 2016 - Kitchen & Bath Business - January 2016
Kitchen & Bath Business - January 2016 - Cover2
Kitchen & Bath Business - January 2016 - 1
Kitchen & Bath Business - January 2016 - Contents
Kitchen & Bath Business - January 2016 - 3
Kitchen & Bath Business - January 2016 - 4
Kitchen & Bath Business - January 2016 - 5
Kitchen & Bath Business - January 2016 - Editor ’s Note
Kitchen & Bath Business - January 2016 - 7
Kitchen & Bath Business - January 2016 - Show Director’s Note
Kitchen & Bath Business - January 2016 - 9
Kitchen & Bath Business - January 2016 - Happenings
Kitchen & Bath Business - January 2016 - 11
Kitchen & Bath Business - January 2016 - Hot Topic
Kitchen & Bath Business - January 2016 - 13
Kitchen & Bath Business - January 2016 - Trends
Kitchen & Bath Business - January 2016 - 15
Kitchen & Bath Business - January 2016 - 16
Kitchen & Bath Business - January 2016 - 17
Kitchen & Bath Business - January 2016 - 18
Kitchen & Bath Business - January 2016 - 19
Kitchen & Bath Business - January 2016 - 20
Kitchen & Bath Business - January 2016 - 21
Kitchen & Bath Business - January 2016 - Industry Outlook
Kitchen & Bath Business - January 2016 - 23
Kitchen & Bath Business - January 2016 - 24
Kitchen & Bath Business - January 2016 - 25
Kitchen & Bath Business - January 2016 - 26
Kitchen & Bath Business - January 2016 - 27
Kitchen & Bath Business - January 2016 - Dealer Dish
Kitchen & Bath Business - January 2016 - 29
Kitchen & Bath Business - January 2016 - Better Business
Kitchen & Bath Business - January 2016 - 31
Kitchen & Bath Business - January 2016 - Sustainable Design
Kitchen & Bath Business - January 2016 - 33
Kitchen & Bath Business - January 2016 - 34
Kitchen & Bath Business - January 2016 - 35
Kitchen & Bath Business - January 2016 - Tech Savvy
Kitchen & Bath Business - January 2016 - 37
Kitchen & Bath Business - January 2016 - Design With
Kitchen & Bath Business - January 2016 - 39
Kitchen & Bath Business - January 2016 - Solutions
Kitchen & Bath Business - January 2016 - 41
Kitchen & Bath Business - January 2016 - 42
Kitchen & Bath Business - January 2016 - 43
Kitchen & Bath Business - January 2016 - 44
Kitchen & Bath Business - January 2016 - 45
Kitchen & Bath Business - January 2016 - Balanced Budget
Kitchen & Bath Business - January 2016 - 47
Kitchen & Bath Business - January 2016 - 48
Kitchen & Bath Business - January 2016 - 49
Kitchen & Bath Business - January 2016 - Universal Design
Kitchen & Bath Business - January 2016 - 51
Kitchen & Bath Business - January 2016 - 52
Kitchen & Bath Business - January 2016 - 53
Kitchen & Bath Business - January 2016 - 54
Kitchen & Bath Business - January 2016 - 55
Kitchen & Bath Business - January 2016 - 56
Kitchen & Bath Business - January 2016 - KBIS Coverage
Kitchen & Bath Business - January 2016 - 58
Kitchen & Bath Business - January 2016 - 59
Kitchen & Bath Business - January 2016 - 60
Kitchen & Bath Business - January 2016 - 61
Kitchen & Bath Business - January 2016 - 62
Kitchen & Bath Business - January 2016 - 63
Kitchen & Bath Business - January 2016 - 64
Kitchen & Bath Business - January 2016 - 65
Kitchen & Bath Business - January 2016 - 66
Kitchen & Bath Business - January 2016 - 67
Kitchen & Bath Business - January 2016 - 68
Kitchen & Bath Business - January 2016 - 69
Kitchen & Bath Business - January 2016 - 70
Kitchen & Bath Business - January 2016 - 71
Kitchen & Bath Business - January 2016 - 72
Kitchen & Bath Business - January 2016 - 73
Kitchen & Bath Business - January 2016 - What’s Hot
Kitchen & Bath Business - January 2016 - 75
Kitchen & Bath Business - January 2016 - 76
Kitchen & Bath Business - January 2016 - 77
Kitchen & Bath Business - January 2016 - A new build embraces its stunning seaside views with unobstructed window spaces and natural lighting
Kitchen & Bath Business - January 2016 - 79
Kitchen & Bath Business - January 2016 - 80
Kitchen & Bath Business - January 2016 - 81
Kitchen & Bath Business - January 2016 - 82
Kitchen & Bath Business - January 2016 - 83
Kitchen & Bath Business - January 2016 - A client takes a hands-on but noninvasive role in a family kitchen redesign.
Kitchen & Bath Business - January 2016 - 85
Kitchen & Bath Business - January 2016 - 86
Kitchen & Bath Business - January 2016 - 87
Kitchen & Bath Business - January 2016 - 88
Kitchen & Bath Business - January 2016 - 89
Kitchen & Bath Business - January 2016 - Boring master bath transforms into spa-like space with ample amenities.
Kitchen & Bath Business - January 2016 - 91
Kitchen & Bath Business - January 2016 - 92
Kitchen & Bath Business - January 2016 - 93
Kitchen & Bath Business - January 2016 - Luxurious bath showroom design reflects the various brands it carries with unified elements
Kitchen & Bath Business - January 2016 - 95
Kitchen & Bath Business - January 2016 - 96
Kitchen & Bath Business - January 2016 - 97
Kitchen & Bath Business - January 2016 - 98
Kitchen & Bath Business - January 2016 - 99
Kitchen & Bath Business - January 2016 - 100
Kitchen & Bath Business - January 2016 - 101
Kitchen & Bath Business - January 2016 - 102
Kitchen & Bath Business - January 2016 - 103
Kitchen & Bath Business - January 2016 - Last Word
Kitchen & Bath Business - January 2016 - Cover3
Kitchen & Bath Business - January 2016 - Cover4
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