SOURCES DESIGN TEAM: FITCH & the Pirch Store Planning Team PHOTOGRAPHER: Mark Steele BRANDS REPRESENTED RIGHT The lower staircase was designed to make guests feel as if they are descending into a spa. BELOW The SoHo showroom features a variety of products exclusive to this location, including the Pink La Cornue Chateau Range and the Bertazzoni Azzurro Blue Range. SOLUTIONS TO CHALLENGES Albeit a beautiful piece of property,the design team was tasked with maintaining the architectural integrity of the historical building. "City approvals were required to hang PIRCH signs on the exterior, and the windows were restored and painted to match the color of the window frames," explained Stewart. Another challenge was making the three floors easily accessible, as the former space had only one elevator and no stairs.The team installed not one but two staircases from the main level to access the other floors. In addition to the existing elevator, the space now boasts a freight elevator with decorative sliding glass doors. "We kept our core concept of allowing guests to dream and play in activated displays while working within the parameters of the space," said Stewart. "The SoHo showroom provides the same experience and customer journey each of the others does - with subtle differences in the layout and products displayed." 45 "Bain Ultra "Bertazzoni "Bosch "California Faucets "Caliber "Cosentino "DCS "DXV by American Standard "Duravit "Gaggenau "Gessi "GRAFF "Jenn-Air "Kalamazoo "Kallista "KitchenAid "KOHLER "La Cornue "Lynx "Miele "Monogram "Mr Steam "Oceanside Glass Tile "Perlick "ROHL "Samsung "Samuel Heath "Siematic "Sub-Zero "Thermador "TOTO "U-Line "Victoria + Albert "Viking "Watermark "Waterstone "WaterWorks "Wolf