Kitchen & Bath Business - November/December 2017 - 29

ROHL, NATIONAL

Dealer Dish

The company uses a selective process when inviting decorative plumbing showrooms to display
its products. ROHL works with those willing to meet the guidelines of its
Authorized Showroom Program, which is built on a business foundation
whereby the company collaborates with the showrooms sharing sales and
profit data to make the best display, merchandising and marketing decisions
so that both partners benefit.
"We are not just bringing in our products, we are partnering with these
accounts,"explained Greg Rohl, ROHL's vice president of marketing."Once
the displays and product selections have been made and installed in their

showrooms, we work together to customize educational and marketing tools to support the local
market needs."
The company customizes each of its bespoke displays to meet the needs of
a specific showroom. As a result, premium position often gives the showroom
a flagship feel and assists ROHL with brand visibility. Product selections are
refreshed annually at a minimum, and the company pays close attention to
what is working on a showroom-by-showroom basis, implementing product
switch-outs as appropriate. Showrooms realize increased margins as a result.
To provide a more engaging experience for visitors, ROHL displays offer
working shower components and faucets. The ability to touch and feel the
products only happens in a brick-and-mortar showroom.
According to Mark Rohl, ROHL's vice president of sales, the company
supports its showrooms with an award-winning customer service department. This group of professionals is empowered with insights, knowledge
and the authority to solve virtually any concern that may arise, pre-, during or
post-sale to offer a resolution immediately.
"In the end, decorative plumbing and kitchLEFT Project Avanti is ROHL's
en and bath showrooms are our link not only
new display line for its
showroom products. The
to the consumer but also to independent
lighter, cleaner look features
design professionals," explained Greg Rohl.
white walls and boxes, as
"They look to showrooms to be where they can
well as faucets in acrylic that
can be moved. Pictured is the
bring consumers to learn, touch and feel the
Thos Somerville Showroom in
products. Marrying the decorative plumbing
Sterling, Va.
showrooms with the independent design pro
is another win-win."


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Kitchen & Bath Business - November/December 2017

Table of Contents for the Digital Edition of Kitchen & Bath Business - November/December 2017

Kitchen & Bath Business - November 2017
Contents
Editor’s Note
Show Director’s Note
Happenings
Tech Savvy
Trends
Hot Topic
Better Business
Skill Set
Dealer Dish
Countdown to KBIS 2018
Solutions
Before & After
Balanced Budget
What’s Hot
What’s Cool
Small Spaces
Kitchen & Bath Business - November/December 2017 - Kitchen & Bath Business - November 2017
Kitchen & Bath Business - November/December 2017 - Cover2
Kitchen & Bath Business - November/December 2017 - 1
Kitchen & Bath Business - November/December 2017 - Contents
Kitchen & Bath Business - November/December 2017 - 3
Kitchen & Bath Business - November/December 2017 - 4
Kitchen & Bath Business - November/December 2017 - 5
Kitchen & Bath Business - November/December 2017 - Editor’s Note
Kitchen & Bath Business - November/December 2017 - 7
Kitchen & Bath Business - November/December 2017 - Show Director’s Note
Kitchen & Bath Business - November/December 2017 - 9
Kitchen & Bath Business - November/December 2017 - Happenings
Kitchen & Bath Business - November/December 2017 - 11
Kitchen & Bath Business - November/December 2017 - 12
Kitchen & Bath Business - November/December 2017 - 13
Kitchen & Bath Business - November/December 2017 - Tech Savvy
Kitchen & Bath Business - November/December 2017 - 15
Kitchen & Bath Business - November/December 2017 - Trends
Kitchen & Bath Business - November/December 2017 - 17
Kitchen & Bath Business - November/December 2017 - 18
Kitchen & Bath Business - November/December 2017 - 19
Kitchen & Bath Business - November/December 2017 - Hot Topic
Kitchen & Bath Business - November/December 2017 - 21
Kitchen & Bath Business - November/December 2017 - Better Business
Kitchen & Bath Business - November/December 2017 - 23
Kitchen & Bath Business - November/December 2017 - Skill Set
Kitchen & Bath Business - November/December 2017 - 25
Kitchen & Bath Business - November/December 2017 - Dealer Dish
Kitchen & Bath Business - November/December 2017 - 27
Kitchen & Bath Business - November/December 2017 - 28
Kitchen & Bath Business - November/December 2017 - 29
Kitchen & Bath Business - November/December 2017 - 30
Kitchen & Bath Business - November/December 2017 - Countdown to KBIS 2018
Kitchen & Bath Business - November/December 2017 - 32
Kitchen & Bath Business - November/December 2017 - 33
Kitchen & Bath Business - November/December 2017 - 34
Kitchen & Bath Business - November/December 2017 - 35
Kitchen & Bath Business - November/December 2017 - 36
Kitchen & Bath Business - November/December 2017 - 37
Kitchen & Bath Business - November/December 2017 - 38
Kitchen & Bath Business - November/December 2017 - 39
Kitchen & Bath Business - November/December 2017 - Solutions
Kitchen & Bath Business - November/December 2017 - 41
Kitchen & Bath Business - November/December 2017 - 42
Kitchen & Bath Business - November/December 2017 - 43
Kitchen & Bath Business - November/December 2017 - Before & After
Kitchen & Bath Business - November/December 2017 - 45
Kitchen & Bath Business - November/December 2017 - 46
Kitchen & Bath Business - November/December 2017 - 47
Kitchen & Bath Business - November/December 2017 - Balanced Budget
Kitchen & Bath Business - November/December 2017 - 49
Kitchen & Bath Business - November/December 2017 - What’s Hot
Kitchen & Bath Business - November/December 2017 - 51
Kitchen & Bath Business - November/December 2017 - What’s Cool
Kitchen & Bath Business - November/December 2017 - 53
Kitchen & Bath Business - November/December 2017 - 54
Kitchen & Bath Business - November/December 2017 - 55
Kitchen & Bath Business - November/December 2017 - 56
Kitchen & Bath Business - November/December 2017 - 57
Kitchen & Bath Business - November/December 2017 - 58
Kitchen & Bath Business - November/December 2017 - 59
Kitchen & Bath Business - November/December 2017 - 60
Kitchen & Bath Business - November/December 2017 - 61
Kitchen & Bath Business - November/December 2017 - 62
Kitchen & Bath Business - November/December 2017 - 63
Kitchen & Bath Business - November/December 2017 - Small Spaces
Kitchen & Bath Business - November/December 2017 - Cover3
Kitchen & Bath Business - November/December 2017 - Cover4
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