Kitchen & Bath Business - February/March 2018 - 22

Better Business

"Whatever certification you choose, be sure
the issuing organization continues to connect and
support you with continuing professional development information through up-to-date design,
installation and product information; networking
opportunities among like-minded experts; and
awareness programs for consumers,"said Kennedy.
SELL YOURSELF

How do you tell clients and industry partners
about your credentials? Are your credentials on
your business card? Most clients will not know
what credential initials stand for, so spell out what
those mean, and the back of your card may be a
good place for this. And don't forget your other
marketing collateral; brochures, websites and social media platforms should also list your credentials. Be sure your expertise is clearly stated and
includes links to the credentialing organization.
"Another effective way to market your expertise
is as a public speaker, through presenting seminars," said Alan Zielinski, CKD, CLIPP, 2012
national president of the NKBA."Potential clients
love to listen to experts, and seminars are the fastest and most effective way to create a relationship
with them. When speaking to clients, refer often
to what you learned when attaining your credentials and mention the associated organizations.
Marketing pros know that this principal of thirdparty endorsement of your knowledge is one of
the most powerful and effective marketing tools."

Smart Marketing
Promote your expertise and make
more money by obtaining credentials
CLIENTS TODAY HAVE MORE ACCESS TO INFORMATION than ever before,
and they search for smart,knowledgeable professionals who stand out from the
competition.They look for experts with the most experience,education,knowledge and industry and community involvement, expecting those experts to
listen carefully, understand their needs and provide the best possible solutions.
Now that the housing industry has recognized and is embracing the need
for accessibility and safety in all homes, marketing yourself as a credentialed
expert is vital to your success and your client's well-being.The majority of your
clients simply want to continue living in their homes with independence and
dignity for as long as possible, regardless of their current or future needs or age.
"My personal business philosophy is that I am being of service to my
clients, and I am helping create a better quality of life through their environments," said Paula Kennedy, CMKBD, CLIPP, owner of Seattle-based
Timeless Kitchen Design. "I have a responsibility to my clients to be as educated and professional as possible. Your clients rely on you; your credibility
with them builds trust.The more specific credentials you have will help build
their confidence in you."

SHOW ME THE MONEY

SETTING YOURSELF APART

Do you as an industry expert have the credentials necessary to catch your
next client's attention? Do you have the experience, education, knowledge
and involvement for which they are searching? How do you stand out from
your competition as a recognized expert in the industry?
These things are all important, but one of the best credentials - and easiest
to understand by homeowners - are certifications recognized and promoted
by a wide variety of industry organizations. Choose those that are based on a
positive, business-centered focus of making all homes accessible, comfortable
and safe, regardless of the homeowner age or needs. The various "we-needto-help-seniors" approach does not consider the rest of the population - the
almost 20 percent of Americans who have daily challenges in their basic
activities of daily living, according to the U.S. Centers for Disease Control
& Prevention, or those of any age with a temporary challenge.

22

By LOUIE DELAWARE and
ERIK LISTOU, co-founders of
the Living In Place Institute, LCC

Is there money through marketing your credentials? Simple answer,YES! The total U.S. home remodeling and repair market is on the way to $400
billion by the end of 2018, according to Harvard
University. Nielsen Marketing also tells us that in
less than four years, 50 percent of the population
will be over the age of 50, controlling 70 percent
of the nation's disposable wealth - and they stand
to inherit $15 trillion in the next 20 years.
"Now add in that over 30,000 Americans turn
65 every month, and the AARP data shows that
almost 90 percent of them do not want to move,"
said Zielinski. "This all adds up to a rapidly expanding business opportunity for your business.
Are you contracting your share of this work, and
are you charging enough? Beyond financial rewards for your services, the most important benefit
is sharing and applying your knowledge into every
project, no matter the client's current age or needs."
The next step after earning a recognized certification is to continue learning not only the designs and
products you should specify but also the nuances
of marketing your credentials and making money
while you bring hope of a comfortable,safe future to
all your clients - now, soon and in the future.


Kitchen & Bath Business / FEB.-MARCH 2018 / KBBONLINE.COM / The official publication of KBIS (KBIS.com)


http://www.KBBONLINE.COM http://www.KBIS.com

Kitchen & Bath Business - February/March 2018

Table of Contents for the Digital Edition of Kitchen & Bath Business - February/March 2018

Kitchen & Bath Business - February/March 2018
Contents
Editor’s Note
Show Director’s Note
Happenings
Trends
Hot Topic
Skill Set
Better Business
Tech Savvy
KBIS 2018
Small Spaces
Color Find
Balanced Budget
Solutions
Before & After
Products with Staying Power
What’s Hot
Design With
Kitchen & Bath Business - February/March 2018 - Kitchen & Bath Business - February/March 2018
Kitchen & Bath Business - February/March 2018 - Cover2
Kitchen & Bath Business - February/March 2018 - 1
Kitchen & Bath Business - February/March 2018 - Contents
Kitchen & Bath Business - February/March 2018 - 3
Kitchen & Bath Business - February/March 2018 - 4
Kitchen & Bath Business - February/March 2018 - 5
Kitchen & Bath Business - February/March 2018 - Editor’s Note
Kitchen & Bath Business - February/March 2018 - 7
Kitchen & Bath Business - February/March 2018 - Show Director’s Note
Kitchen & Bath Business - February/March 2018 - 9
Kitchen & Bath Business - February/March 2018 - Happenings
Kitchen & Bath Business - February/March 2018 - 11
Kitchen & Bath Business - February/March 2018 - Trends
Kitchen & Bath Business - February/March 2018 - 13
Kitchen & Bath Business - February/March 2018 - 14
Kitchen & Bath Business - February/March 2018 - 15
Kitchen & Bath Business - February/March 2018 - 16
Kitchen & Bath Business - February/March 2018 - 17
Kitchen & Bath Business - February/March 2018 - Hot Topic
Kitchen & Bath Business - February/March 2018 - 19
Kitchen & Bath Business - February/March 2018 - Skill Set
Kitchen & Bath Business - February/March 2018 - 21
Kitchen & Bath Business - February/March 2018 - Better Business
Kitchen & Bath Business - February/March 2018 - 23
Kitchen & Bath Business - February/March 2018 - Tech Savvy
Kitchen & Bath Business - February/March 2018 - 25
Kitchen & Bath Business - February/March 2018 - KBIS 2018
Kitchen & Bath Business - February/March 2018 - 27
Kitchen & Bath Business - February/March 2018 - 28
Kitchen & Bath Business - February/March 2018 - 29
Kitchen & Bath Business - February/March 2018 - 30
Kitchen & Bath Business - February/March 2018 - 31
Kitchen & Bath Business - February/March 2018 - 32
Kitchen & Bath Business - February/March 2018 - 33
Kitchen & Bath Business - February/March 2018 - 34
Kitchen & Bath Business - February/March 2018 - 35
Kitchen & Bath Business - February/March 2018 - 36
Kitchen & Bath Business - February/March 2018 - 37
Kitchen & Bath Business - February/March 2018 - 38
Kitchen & Bath Business - February/March 2018 - 39
Kitchen & Bath Business - February/March 2018 - 40
Kitchen & Bath Business - February/March 2018 - 41
Kitchen & Bath Business - February/March 2018 - 42
Kitchen & Bath Business - February/March 2018 - 43
Kitchen & Bath Business - February/March 2018 - 44
Kitchen & Bath Business - February/March 2018 - 45
Kitchen & Bath Business - February/March 2018 - Small Spaces
Kitchen & Bath Business - February/March 2018 - 47
Kitchen & Bath Business - February/March 2018 - Color Find
Kitchen & Bath Business - February/March 2018 - 49
Kitchen & Bath Business - February/March 2018 - Balanced Budget
Kitchen & Bath Business - February/March 2018 - 51
Kitchen & Bath Business - February/March 2018 - Solutions
Kitchen & Bath Business - February/March 2018 - 53
Kitchen & Bath Business - February/March 2018 - Before & After
Kitchen & Bath Business - February/March 2018 - 55
Kitchen & Bath Business - February/March 2018 - Products with Staying Power
Kitchen & Bath Business - February/March 2018 - 57
Kitchen & Bath Business - February/March 2018 - 58
Kitchen & Bath Business - February/March 2018 - What’s Hot
Kitchen & Bath Business - February/March 2018 - 60
Kitchen & Bath Business - February/March 2018 - 61
Kitchen & Bath Business - February/March 2018 - 62
Kitchen & Bath Business - February/March 2018 - 63
Kitchen & Bath Business - February/March 2018 - 64
Kitchen & Bath Business - February/March 2018 - 65
Kitchen & Bath Business - February/March 2018 - 66
Kitchen & Bath Business - February/March 2018 - 67
Kitchen & Bath Business - February/March 2018 - 68
Kitchen & Bath Business - February/March 2018 - 69
Kitchen & Bath Business - February/March 2018 - 70
Kitchen & Bath Business - February/March 2018 - 71
Kitchen & Bath Business - February/March 2018 - Design With
Kitchen & Bath Business - February/March 2018 - Cover3
Kitchen & Bath Business - February/March 2018 - Cover4
https://www.nxtbook.com/emerald/kbb/202105
https://www.nxtbook.com/emerald/kbb/202104
https://www.nxtbook.com/nxtbooks/kbb/202102
https://www.nxtbook.com/nxtbooks/kbb/202102_v2
https://www.nxtbook.com/nxtbooks/kbb/202101
https://www.nxtbook.com/nxtbooks/kbb/20201112
https://www.nxtbook.com/nxtbooks/kbb/202010
https://www.nxtbook.com/nxtbooks/kbb/202009
https://www.nxtbook.com/nxtbooks/kbb/20200708
https://www.nxtbook.com/nxtbooks/kbb/20200506
https://www.nxtbook.com/nxtbooks/kbb/202004
https://www.nxtbook.com/nxtbooks/kbb/20200203
https://www.nxtbook.com/nxtbooks/kbb/202001
https://www.nxtbook.com/nxtbooks/kbb/20191112
https://www.nxtbook.com/nxtbooks/kbb/201910
https://www.nxtbook.com/nxtbooks/kbb/201909
https://www.nxtbook.com/nxtbooks/kbb/20190708
https://www.nxtbook.com/nxtbooks/kbb/20190506
https://www.nxtbook.com/nxtbooks/kbb/201904
https://www.nxtbook.com/nxtbooks/kbb/20190203
https://www.nxtbook.com/nxtbooks/kbb/201901
https://www.nxtbook.com/nxtbooks/kbb/201811
https://www.nxtbook.com/nxtbooks/kbb/201810
https://www.nxtbook.com/nxtbooks/kbb/20180910
https://www.nxtbook.com/nxtbooks/kbb/20180708
https://www.nxtbook.com/nxtbooks/kbb/20180506
https://www.nxtbook.com/nxtbooks/kbb/201804
https://www.nxtbook.com/nxtbooks/kbb/20180203
https://www.nxtbook.com/nxtbooks/kbb/201801
https://www.nxtbook.com/nxtbooks/kbb/201711
https://www.nxtbook.com/nxtbooks/kbb/201710
https://www.nxtbook.com/nxtbooks/kbb/201709
https://www.nxtbook.com/nxtbooks/kbb/20170708
https://www.nxtbook.com/nxtbooks/kbb/20170506
https://www.nxtbook.com/nxtbooks/kbb/201704
https://www.nxtbook.com/nxtbooks/kbb/20170203
https://www.nxtbook.com/nxtbooks/kbb/201701
https://www.nxtbook.com/nxtbooks/kbb/20161112
https://www.nxtbook.com/nxtbooks/kbb/201610
https://www.nxtbook.com/nxtbooks/kbb/201609
https://www.nxtbook.com/nxtbooks/kbb/20160708
https://www.nxtbook.com/nxtbooks/kbb/20160506
https://www.nxtbook.com/nxtbooks/kbb/201604
https://www.nxtbook.com/nxtbooks/kbb/20160203
https://www.nxtbook.com/nxtbooks/kbb/201601
https://www.nxtbook.com/nxtbooks/kbb/20151112
https://www.nxtbook.com/nxtbooks/kbb/201510
https://www.nxtbook.com/nxtbooks/kbb/201509
https://www.nxtbook.com/nxtbooks/kbb/20150708
https://www.nxtbook.com/nxtbooks/kbb/20150506
https://www.nxtbook.com/nxtbooks/kbb/201504
https://www.nxtbook.com/nxtbooks/kbb/20150203
https://www.nxtbook.com/nxtbooks/kbb/201501
https://www.nxtbook.com/nxtbooks/kbb/20141112
https://www.nxtbook.com/nxtbooks/kbb/201410
https://www.nxtbook.com/nxtbooks/kbb/201409
https://www.nxtbook.com/nxtbooks/kbb/20140506
https://www.nxtbook.com/nxtbooks/kbb/201404
https://www.nxtbook.com/nxtbooks/kbb/201403
https://www.nxtbook.com/nxtbooks/kbb/201402
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201401
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20131112
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201310
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201309
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20130506
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201304
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201303
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20130102
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20121112
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201209
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20120506
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201204
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201203
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20120102
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201112
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201109
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20110506
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201104
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201103
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20110102
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201011
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201009
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201006
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201004
https://www.nxtbook.com/nxtbooks/nielsen/kbb_201003
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20100102
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20091112
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200909
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200910
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200908
https://www.nxtbook.com/nxtbooks/nielsen/kbb_20090607
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200905
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200904
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200903
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200902
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200901
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200812
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200811
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200810
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200809
https://www.nxtbook.com/nxtbooks/nielsen/kbb_200808
https://www.nxtbookmedia.com