Kitchen & Bath Business - October 2018 - 15

"Shower design trends favor fittings that highlight clean, contemporary geometries with simple
lines," said Katty Pien, chief marketing officer at
LIXIL Americas, adding that luxury hotels are
inspiring this look."Best described as 'warm minimalism,'these styles continue to appeal in part because the designs are easier to clean and maintain."
To enhance the minimalist look, more manufacturers are introducing thinner profiles in their
products. Slimmer rainheads and their corresponding components hint that the trend of complex, exposed plumbing might be slowly stepping
back from modern design, and more streamlined
and flush products are coming in.
"Most of our clients ask for a clean, uncluttered
look, and if plumbing fixture companies can tap
into that mindset, I believe they can clean up many
of the extraneous, exposed parts of the shower system," said John McClain of Orlando, Fla.-based
John McClain Design, adding that he specifically
would like to see a method of camouflaging the
handheld shower sprayer.
CUSTOMIZING THE SPACE

Even with minimalist designs, consumers want
showers with room for personalization.In the age of
smart devices,everyone is accustomed to having experiences that cater just to them.Manufacturers are
making this possible in the shower through options
like body jets and changeable pressure features.
"Having a variety of choices and ease of function are top of mind,"said Peggy Gallagher, product manager at Delta Faucets."In terms of controls
and features, consumers and designers are looking
for multiple setting selections on showerheads,
hand showers and body sprays."

ABOVE LEFT The DELTA
Emerge Shower Column is
designed for single or shared
operation with a showerhead
and hand shower. Available
in angular modern and round
contemporary styles, it serves
to replace existing shower
arms, eliminating the need for
additional valve modification
behind the wall.
ABOVE MIDDLE CALIFORNIA
FAUCETS' Ultra-Thin show-

erheads measure just 5/16
inches thick - among the thinnest on the market today. The
showerheads are constructed
of solid brass and are available
in more than 30 decorative
finishes, including 15 PVD
finishes with a lifetime warranty
against tarnishing. Each has
a ½-in. swivel inlet and can be
mounted on the wall or ceiling.

All of these options - in addition to technology like audio, chromotherapy and steam - could
be complex to set up in every shower without an
easy-to-use interface. Instead, manufacturers have
made it simple for homeowners to preset and save
their own preferences into the system with a digital interface.This way time is not wasted preparing
for a shower; the experience is more spa-like when
the space feels intuitive to their requests.
"Shower systems give consumers the option to
isolate specific needs and then to identify products that fulfill these needs," said Zeyry Gutierrez, product marketing manager of showering for
Pfister. "For example, a consumer suffering from
tense muscles may choose to install body jets in
their shower, while a consumer wanting a soothing
shower might choose a rain shower. The beauty
of shower systems is that consumers can choose
either or both for a truly customizable experience."
TECHNOLOGY IN THE SHOWER

Customization is made easier with new technology.Through smart home apps and digital control
panels, homeowners can have greater power over
their shower components.
"Consumers have a growing desire to be connected,"said Michael Poloha, senior product manager at Moen. "Whether it's connectivity with
home heating and cooling, sound, lighting or
plumbing systems, technology is making it easier
than ever to wirelessly control."

The DTV+ Showering System
with KOHLER Konnect can
be controlled with voice
commands to produce
a customized showering
experience. Users can
adjust water temperature and
control showerheads and
body sprays, music, lighting,
steam and shower duration
using voice commands or the
wall-mounted interface. Six
user-definable presets provide
an easy-to-use selection of
personal settings.

The new GROHE Rainshower
310 SmartActive Showerhead
offers an easily customized
showering experience, providing the user with a choice
between two unique spray
patterns. The showerhead
features a spray face that
incorporates oval water outlets
arranged in a star-shaped
pattern at the center that generates a vigorous massage jet.
These outlets are surrounded
by an arrangement of nozzles
that produce a gentle rain
spray pattern.

ABOVE RIGHT With its thin

profile, the MOEN OverheadMount Rainshower offers
a minimalist look in either a
square or rounded shape. It is
available in 8-, 10- and 12-in.
options that work seamlessly
with a variety of shower arm
and flange pairings and comes
in a classic chrome finish.

TOTO's new G Series rainshowers and handshowers
transform the daily shower into
a luxurious experience while
conserving water. The shower
systems feature innovative
new water technologies that
offer bathers the right shower
for any mood or time of day,
including ACTIVE WAVE for
an invigorating experience
or WARM SPA for soothing
warmth that hugs the body like
a second layer of skin.

RIGHT The FITBOX Hammam
system by EFFEGIBI combines
a hammam with a shower.
This enclosure completely
surrounds the shower; the
steam generator is installed in
the wall and creates a steam
room. FITBOX can be fitted to
traditional-style shower trays
and is flush with the floor.

15



Kitchen & Bath Business - October 2018

Table of Contents for the Digital Edition of Kitchen & Bath Business - October 2018

Kitchen & Bath Business - October 2018
Contents
Editor’s Note
Show Director’s Note
Happenings
Trends
KBIS 2019 Preview
Universal Design
Research Roundup
Small Spaces
Balanced Budget
What's Hot
What's Cool
A Daring Collaboration
Vive la France
Check out the winners of our 2018 Product Innovator Awards
2018 Product Innovator Award Winners
Last Word
Kitchen & Bath Business - October 2018 - Kitchen & Bath Business - October 2018
Kitchen & Bath Business - October 2018 - Cover2
Kitchen & Bath Business - October 2018 - 1
Kitchen & Bath Business - October 2018 - Contents
Kitchen & Bath Business - October 2018 - 3
Kitchen & Bath Business - October 2018 - 4
Kitchen & Bath Business - October 2018 - 5
Kitchen & Bath Business - October 2018 - Editor’s Note
Kitchen & Bath Business - October 2018 - 7
Kitchen & Bath Business - October 2018 - Show Director’s Note
Kitchen & Bath Business - October 2018 - 9
Kitchen & Bath Business - October 2018 - Happenings
Kitchen & Bath Business - October 2018 - 11
Kitchen & Bath Business - October 2018 - 12
Kitchen & Bath Business - October 2018 - 13
Kitchen & Bath Business - October 2018 - Trends
Kitchen & Bath Business - October 2018 - 15
Kitchen & Bath Business - October 2018 - 16
Kitchen & Bath Business - October 2018 - 17
Kitchen & Bath Business - October 2018 - 18
Kitchen & Bath Business - October 2018 - KBIS 2019 Preview
Kitchen & Bath Business - October 2018 - 20
Kitchen & Bath Business - October 2018 - 21
Kitchen & Bath Business - October 2018 - 22
Kitchen & Bath Business - October 2018 - 23
Kitchen & Bath Business - October 2018 - 24
Kitchen & Bath Business - October 2018 - 25
Kitchen & Bath Business - October 2018 - 26
Kitchen & Bath Business - October 2018 - 27
Kitchen & Bath Business - October 2018 - 28
Kitchen & Bath Business - October 2018 - 29
Kitchen & Bath Business - October 2018 - Universal Design
Kitchen & Bath Business - October 2018 - 31
Kitchen & Bath Business - October 2018 - Research Roundup
Kitchen & Bath Business - October 2018 - 33
Kitchen & Bath Business - October 2018 - Small Spaces
Kitchen & Bath Business - October 2018 - 35
Kitchen & Bath Business - October 2018 - 36
Kitchen & Bath Business - October 2018 - 37
Kitchen & Bath Business - October 2018 - Balanced Budget
Kitchen & Bath Business - October 2018 - 39
Kitchen & Bath Business - October 2018 - What's Hot
Kitchen & Bath Business - October 2018 - 41
Kitchen & Bath Business - October 2018 - What's Cool
Kitchen & Bath Business - October 2018 - 43
Kitchen & Bath Business - October 2018 - 44
Kitchen & Bath Business - October 2018 - 45
Kitchen & Bath Business - October 2018 - A Daring Collaboration
Kitchen & Bath Business - October 2018 - 47
Kitchen & Bath Business - October 2018 - 48
Kitchen & Bath Business - October 2018 - 49
Kitchen & Bath Business - October 2018 - Vive la France
Kitchen & Bath Business - October 2018 - 51
Kitchen & Bath Business - October 2018 - 52
Kitchen & Bath Business - October 2018 - 53
Kitchen & Bath Business - October 2018 - 54
Kitchen & Bath Business - October 2018 - 2018 Product Innovator Award Winners
Kitchen & Bath Business - October 2018 - 56
Kitchen & Bath Business - October 2018 - 57
Kitchen & Bath Business - October 2018 - 58
Kitchen & Bath Business - October 2018 - 59
Kitchen & Bath Business - October 2018 - 60
Kitchen & Bath Business - October 2018 - 61
Kitchen & Bath Business - October 2018 - 62
Kitchen & Bath Business - October 2018 - 63
Kitchen & Bath Business - October 2018 - Last Word
Kitchen & Bath Business - October 2018 - Cover3
Kitchen & Bath Business - October 2018 - Cover4
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