Kitchen & Bath Business - October 2018 - 64

Last Word

Harnessing
the Power of
Social Media
A look at the inspirations and
expertise behind a designer
and Instagram star
KIRSTEN GROVE KNOWS HOW IMPORTANT it is to have
a successful online presence. She has loved design
since the age of nine and began her own firm in
2008, when blogs and social media were just taking off. Today her company, Simply Grove, offers a full design service, including E-decorating
- which is done completely online - and boasts
more than 75,000 followers on Instagram and
more than 92,000 on Pinterest.
Based out of Boise, Idaho, Grove now relies
on her blog and social media to gain recognition
worldwide. She has been featured in a variety of
well-known publications and was included as one
of Domino's Best Design Blogs for 2016. She was
also named Saveur's 2015 Editor's Choice for the
Home Style and Design Blogs category.
KBB recently got together with her to find out
more on how she garnered such a social media
following and what makes her projects stand out
to her clients.

How do you find inspiration for your projects?

Inspiration for me can come from anywhere. I'm
inspired when I travel, when I eat at new restaurants and when I read international design magazines. I try to be a sponge for inspiration, especially
when I'm traveling. It's amazing how colors and
destinations can help me achieve the perfect look
for a client or my own home.

What design trends are you keeping an eye on?
ABOVE This kitchen by Grove

received a huge transformation, including soapstone
counters and black-stainless
appliances.
ABOVE RIGHT "We took a

1930s bathroom, used a deep
green paint to bring some
moodiness and added a new
mirror and new lighting," said
the designer. "Such a quick
transformation!" Photos by
Hailey Wilson

64

What are your tips for gaining a following on social media, particularly Instagram?

Stay consistent and stay true to yourself. If you start trying to follow trends and
what everyone else is doing, your followers will quickly recognize the change
and hit the road. If you stay consistent with your own look and content, there's
no stopping what can happen. Also, content is everything! Post content that
makes people think and stay for a while.
How do you use your blog to draw attention to your business?

Just like social media, my blog is an extension of my portfolio. So when someone is visiting my blog, they will get a quick understanding of who I am as a
designer. They either love my work or move on. Either way, I am expressing
exactly what I love and what I can do!

How do you use social media to leverage your business?

Social media has become an extension of my design business. It's as important for me to post my
latest design project on Instagram as it is to post
it on my website. Social media single handedly
got almost all of our design clients last year! It's
amazing how it touches the four corners of the
world and brings everyone together. I try to be
very intentional with social media and allow it to
be my portfolio.

Right now, we're seeing a lot of color being infused within homes. Australia
is doing a fantastic job with this especially - whether it's colorful furniture or
a colorful piece of art on a stark, white wall. I'm also obsessed with two-toned
kitchens right now. I love seeing a fun color on the bottom, like minty green,
and then real wood on the top, like walnut or birch.

What is one of the biggest challenges you've overcome at Simply Grove?

BY ERINN LOUCKS

Not being everything to everyone! Seriously though, it's taken me 13 years
to finally say no to projects I don't feel will be a good fit for both parties. It's
also taken me 13 years to realize that all designers are unique and express
themselves differently. Hopefully I've learned my lesson and will continue
to work smarter, not harder.


Kitchen & Bath Business / OCTOBER 2018 / KBBONLINE.COM / The official publication of KBIS (KBIS.com)


http://www.KBBONLINE.COM http://www.KBIS.com

Kitchen & Bath Business - October 2018

Table of Contents for the Digital Edition of Kitchen & Bath Business - October 2018

Kitchen & Bath Business - October 2018
Contents
Editor’s Note
Show Director’s Note
Happenings
Trends
KBIS 2019 Preview
Universal Design
Research Roundup
Small Spaces
Balanced Budget
What's Hot
What's Cool
A Daring Collaboration
Vive la France
Check out the winners of our 2018 Product Innovator Awards
2018 Product Innovator Award Winners
Last Word
Kitchen & Bath Business - October 2018 - Kitchen & Bath Business - October 2018
Kitchen & Bath Business - October 2018 - Cover2
Kitchen & Bath Business - October 2018 - 1
Kitchen & Bath Business - October 2018 - Contents
Kitchen & Bath Business - October 2018 - 3
Kitchen & Bath Business - October 2018 - 4
Kitchen & Bath Business - October 2018 - 5
Kitchen & Bath Business - October 2018 - Editor’s Note
Kitchen & Bath Business - October 2018 - 7
Kitchen & Bath Business - October 2018 - Show Director’s Note
Kitchen & Bath Business - October 2018 - 9
Kitchen & Bath Business - October 2018 - Happenings
Kitchen & Bath Business - October 2018 - 11
Kitchen & Bath Business - October 2018 - 12
Kitchen & Bath Business - October 2018 - 13
Kitchen & Bath Business - October 2018 - Trends
Kitchen & Bath Business - October 2018 - 15
Kitchen & Bath Business - October 2018 - 16
Kitchen & Bath Business - October 2018 - 17
Kitchen & Bath Business - October 2018 - 18
Kitchen & Bath Business - October 2018 - KBIS 2019 Preview
Kitchen & Bath Business - October 2018 - 20
Kitchen & Bath Business - October 2018 - 21
Kitchen & Bath Business - October 2018 - 22
Kitchen & Bath Business - October 2018 - 23
Kitchen & Bath Business - October 2018 - 24
Kitchen & Bath Business - October 2018 - 25
Kitchen & Bath Business - October 2018 - 26
Kitchen & Bath Business - October 2018 - 27
Kitchen & Bath Business - October 2018 - 28
Kitchen & Bath Business - October 2018 - 29
Kitchen & Bath Business - October 2018 - Universal Design
Kitchen & Bath Business - October 2018 - 31
Kitchen & Bath Business - October 2018 - Research Roundup
Kitchen & Bath Business - October 2018 - 33
Kitchen & Bath Business - October 2018 - Small Spaces
Kitchen & Bath Business - October 2018 - 35
Kitchen & Bath Business - October 2018 - 36
Kitchen & Bath Business - October 2018 - 37
Kitchen & Bath Business - October 2018 - Balanced Budget
Kitchen & Bath Business - October 2018 - 39
Kitchen & Bath Business - October 2018 - What's Hot
Kitchen & Bath Business - October 2018 - 41
Kitchen & Bath Business - October 2018 - What's Cool
Kitchen & Bath Business - October 2018 - 43
Kitchen & Bath Business - October 2018 - 44
Kitchen & Bath Business - October 2018 - 45
Kitchen & Bath Business - October 2018 - A Daring Collaboration
Kitchen & Bath Business - October 2018 - 47
Kitchen & Bath Business - October 2018 - 48
Kitchen & Bath Business - October 2018 - 49
Kitchen & Bath Business - October 2018 - Vive la France
Kitchen & Bath Business - October 2018 - 51
Kitchen & Bath Business - October 2018 - 52
Kitchen & Bath Business - October 2018 - 53
Kitchen & Bath Business - October 2018 - 54
Kitchen & Bath Business - October 2018 - 2018 Product Innovator Award Winners
Kitchen & Bath Business - October 2018 - 56
Kitchen & Bath Business - October 2018 - 57
Kitchen & Bath Business - October 2018 - 58
Kitchen & Bath Business - October 2018 - 59
Kitchen & Bath Business - October 2018 - 60
Kitchen & Bath Business - October 2018 - 61
Kitchen & Bath Business - October 2018 - 62
Kitchen & Bath Business - October 2018 - 63
Kitchen & Bath Business - October 2018 - Last Word
Kitchen & Bath Business - October 2018 - Cover3
Kitchen & Bath Business - October 2018 - Cover4
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