Kitchen & Bath Business - February/March 2019 - 32

Innovation and
Disruption

Tech Savvy

Te c h n o l o g y i s c h a n g i n g t h e
way business is done in the
kitchen & bath industry
GAME-CHANGING INNOVATIONS IN TECHNOL-

OGY like mobile computing, artificial intelligence
(AI), augmented reality (AR) and computer vision
are providing new abilities and opportunities in
our industry. All segments are deploying innovative technology on job sites and in manufacturing,
communications, marketing and design.
Some changes are truly 180 degrees. For example, in some marketing departments the design
of TV and print ads is rapidly being replaced with
the design of interactive experiences for customers
on social media. Home automation systems that
are hardwired, expensive and installed by professionals are being replaced with wireless plug-andplay devices that use AI.
Design software that was once labor intensive is
now simpler and has the ability to "see" so we can
import real images in the blink of an eye - and they
are to scale. That's disruptive technology.

UNBUNDLING PROJECTS

Kitchen and bath remodeling "all under one contract" is a service dealers sold a lot of in the 1990s
and 2000s. It was really convenient for customers
to have one contract and one person in charge
of design, materials, labor, etc. It's still a service
homeowners want, but lately some are choosing to unbundle and have multiple contracts and
people in charge and to even do some of the heavy
lifting themselves. Technology makes it easier to
be educated and more confident about taking on
projects around the home. That's what happens
with disruptive technology, things get unbundled.
Designers are unbundling services too and are
offering them by the hour instead of requiring
that design and materials be bundled together.
"The way we charge our clients and what makes
the most balanced and fair monetary exchange
between designer and client is an hourly rate,"
said interior designer Mary Douglas Drysdale.
"In my experience, clients are put on notice that if
they can't make up their minds or request frequent
changes, there will be a cost. We have all sought
to achieve a higher level of professionalism, so we
should avoid conflicts of interest and charge as
other professional consultants do."

32
32_KBB_0219_TechSavvy.indd 32

TALKING ABOUT INNOVATION

"People typically respond to change and technology by asking what is out there and how can they
use it," said Saul Kaplan, author of The Business
Model Innovation Factory. "The right response to
changing technology is 'How do I use these new
abilities to do things differently?'"
He says the way to approach innovation is to
start with the lens of the customer and then map
a customer experience to learn what they want.
Next, you learn about the economics of the project.
Then, take out a blank piece of paper and think of
ways to serve your customers that are better, faster
and cheaper in every step.
INDUSTRY DISRUPTORS

A disruptive innovator in the kitchen industry is
Wood-Mode Fine Custom Cabinetry.The company is working with Virginia Tech on a project called
FutureHAUS Dubai.Virginia Tech won first place
for the project in The Solar Decathelon competition
last November. Universities from around the world
competed in this event to show innovative concepts
about the future of home design and construction.
Jeff Wolfe, marketing director with WoodMode, said his company worked with Virginia
Tech to design, build and install cabinetry that's
customized to fit new technology, such as adjustable-height cabinetry. The unitized walls or
cartridges of the FutureHAUS smart home are
dropped into a new home from above, one wall
at a time.The technology is plug and play, and the
assembly and construction is less labor intensive.
We've always built on top of floors, so building
things into walls is truly innovative.
"Wood-Mode is also using disruptive programs by integrating LED lighting into the custom cabinetry design process,"said Wolfe, who explained that the lighting can be applied to almost
any interior and can be operated with a switch,
remote control or mobile app.

The integration of lighting systems into cabinetry in a factory is disrupting the way homes are
built. By combining mechanicals and cabinetry,
the installation is simpler and faster. 
"Kitchen cabinet installations are getting disrupted too,"according to Wolfe."As the installation
continues to see more integration of product and
technology, it's not just carpenters installing a box.
Now designers and system technicians are involved
in the installation plan, as cabinets become connected to the home's central technology center."
 
MOBILE APP INNOVATION

AR has been around for a while, but it recently got a
big boost when Apple launched the mobile AR platform ARKit.Anybody with an Apple mobile device
can now experience and design with AR.Kavtek is a
Canadian app start up using it to enable home design.
 "Marketing and sales are the top reasons realtors use Kavtek,"said Chris Bellissimo, marketing
manager with the company. "Realtors, builders
and designers can easily design home-staging
experiences and get different looks on the spot."
But many realtors are struggling to connect with
millennials, according to Bellissimo. Some realtors
prefer computers over mobile devices for business.
They buy media ads to push their content the way
they've always done it, and they don't do inbound
marketing. But social media and new technologies
like AR are exactly what millennials want.
In the 1980s, PCs and CAD design were innovative game-changing tools that gave designers and
image-centric businesses a competitive advantage.
Back then, computer input was labor intensive,
and the software was expensive. Thirty years later,
we have tools like AR and computer vision that are
free, easy to use, smarter and better. 

SCOTT KOEHLER is a 27-year veteran of the kitchen and bath
industry and owner of Dream Kitchen Builders, a design-build firm
doing business in North Carolina.

Kitchen & Bath Business / FEB.-MARCH 2019 / KBBONLINE.COM / The official publication of KBIS (KBIS.com)

1/24/19 10:27 AM


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Kitchen & Bath Business - February/March 2019

Table of Contents for the Digital Edition of Kitchen & Bath Business - February/March 2019

Kitchen & Bath Business - February/March 2019
Contents
Editor’s Note
Show Director’s Note
Happenings
Trends
Hot Topic
Skill Set
Better Business
Tech Savvy
Learning Corner
Dealer Dish
Youth Talk
Favorites
Design With
All Abroad
Balanced Budget
Color Find
Universal Design
KBIS Directory
Sustainable Design
Small Spaces
Before & After
Solutions
What’s Hot
What’s Cool
Extensive renovation bids adieu to a builder-grade kitchen
Designer overcomes kitchen and bath challenges in a Texas home
Waterfront home welcomes indoor & outdoor kitchens
Last Word
Kitchen & Bath Business - February/March 2019 - FC1
Kitchen & Bath Business - February/March 2019 - FC2
Kitchen & Bath Business - February/March 2019 - FC3
Kitchen & Bath Business - February/March 2019 - Kitchen & Bath Business - February/March 2019
Kitchen & Bath Business - February/March 2019 - Cover2
Kitchen & Bath Business - February/March 2019 - 1
Kitchen & Bath Business - February/March 2019 - Contents
Kitchen & Bath Business - February/March 2019 - 3
Kitchen & Bath Business - February/March 2019 - 4
Kitchen & Bath Business - February/March 2019 - 5
Kitchen & Bath Business - February/March 2019 - Editor’s Note
Kitchen & Bath Business - February/March 2019 - 7
Kitchen & Bath Business - February/March 2019 - Show Director’s Note
Kitchen & Bath Business - February/March 2019 - 9
Kitchen & Bath Business - February/March 2019 - Happenings
Kitchen & Bath Business - February/March 2019 - 11
Kitchen & Bath Business - February/March 2019 - 12
Kitchen & Bath Business - February/March 2019 - 13
Kitchen & Bath Business - February/March 2019 - 14
Kitchen & Bath Business - February/March 2019 - 15
Kitchen & Bath Business - February/March 2019 - 16
Kitchen & Bath Business - February/March 2019 - 17
Kitchen & Bath Business - February/March 2019 - Trends
Kitchen & Bath Business - February/March 2019 - 19
Kitchen & Bath Business - February/March 2019 - 20
Kitchen & Bath Business - February/March 2019 - 21
Kitchen & Bath Business - February/March 2019 - 22
Kitchen & Bath Business - February/March 2019 - 23
Kitchen & Bath Business - February/March 2019 - Hot Topic
Kitchen & Bath Business - February/March 2019 - 25
Kitchen & Bath Business - February/March 2019 - Skill Set
Kitchen & Bath Business - February/March 2019 - 27
Kitchen & Bath Business - February/March 2019 - Better Business
Kitchen & Bath Business - February/March 2019 - 29
Kitchen & Bath Business - February/March 2019 - 30
Kitchen & Bath Business - February/March 2019 - 31
Kitchen & Bath Business - February/March 2019 - Tech Savvy
Kitchen & Bath Business - February/March 2019 - 33
Kitchen & Bath Business - February/March 2019 - Learning Corner
Kitchen & Bath Business - February/March 2019 - 35
Kitchen & Bath Business - February/March 2019 - Dealer Dish
Kitchen & Bath Business - February/March 2019 - 37
Kitchen & Bath Business - February/March 2019 - Youth Talk
Kitchen & Bath Business - February/March 2019 - 39
Kitchen & Bath Business - February/March 2019 - 40
Kitchen & Bath Business - February/March 2019 - 41
Kitchen & Bath Business - February/March 2019 - Favorites
Kitchen & Bath Business - February/March 2019 - 43
Kitchen & Bath Business - February/March 2019 - Design With
Kitchen & Bath Business - February/March 2019 - 45
Kitchen & Bath Business - February/March 2019 - 46
Kitchen & Bath Business - February/March 2019 - 47
Kitchen & Bath Business - February/March 2019 - All Abroad
Kitchen & Bath Business - February/March 2019 - 49
Kitchen & Bath Business - February/March 2019 - 50
Kitchen & Bath Business - February/March 2019 - 51
Kitchen & Bath Business - February/March 2019 - Balanced Budget
Kitchen & Bath Business - February/March 2019 - 53
Kitchen & Bath Business - February/March 2019 - 54
Kitchen & Bath Business - February/March 2019 - 55
Kitchen & Bath Business - February/March 2019 - Color Find
Kitchen & Bath Business - February/March 2019 - 57
Kitchen & Bath Business - February/March 2019 - 58
Kitchen & Bath Business - February/March 2019 - 59
Kitchen & Bath Business - February/March 2019 - 60
Kitchen & Bath Business - February/March 2019 - 61
Kitchen & Bath Business - February/March 2019 - Universal Design
Kitchen & Bath Business - February/March 2019 - 63
Kitchen & Bath Business - February/March 2019 - 64
Kitchen & Bath Business - February/March 2019 - KBIS Directory
Kitchen & Bath Business - February/March 2019 - KBIS2
Kitchen & Bath Business - February/March 2019 - KBIS3
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Kitchen & Bath Business - February/March 2019 - 65
Kitchen & Bath Business - February/March 2019 - Sustainable Design
Kitchen & Bath Business - February/March 2019 - 67
Kitchen & Bath Business - February/March 2019 - Small Spaces
Kitchen & Bath Business - February/March 2019 - 69
Kitchen & Bath Business - February/March 2019 - 70
Kitchen & Bath Business - February/March 2019 - 71
Kitchen & Bath Business - February/March 2019 - Before & After
Kitchen & Bath Business - February/March 2019 - 73
Kitchen & Bath Business - February/March 2019 - 74
Kitchen & Bath Business - February/March 2019 - 75
Kitchen & Bath Business - February/March 2019 - Solutions
Kitchen & Bath Business - February/March 2019 - 77
Kitchen & Bath Business - February/March 2019 - 78
Kitchen & Bath Business - February/March 2019 - 79
Kitchen & Bath Business - February/March 2019 - What’s Hot
Kitchen & Bath Business - February/March 2019 - 81
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Kitchen & Bath Business - February/March 2019 - 83
Kitchen & Bath Business - February/March 2019 - 84
Kitchen & Bath Business - February/March 2019 - 85
Kitchen & Bath Business - February/March 2019 - What’s Cool
Kitchen & Bath Business - February/March 2019 - 87
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Kitchen & Bath Business - February/March 2019 - Extensive renovation bids adieu to a builder-grade kitchen
Kitchen & Bath Business - February/March 2019 - 95
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Kitchen & Bath Business - February/March 2019 - 97
Kitchen & Bath Business - February/March 2019 - Designer overcomes kitchen and bath challenges in a Texas home
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Kitchen & Bath Business - February/March 2019 - 101
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Kitchen & Bath Business - February/March 2019 - Waterfront home welcomes indoor & outdoor kitchens
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Kitchen & Bath Business - February/March 2019 - Last Word
Kitchen & Bath Business - February/March 2019 - Cover3
Kitchen & Bath Business - February/March 2019 - Cover4
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