Kitchen & Bath Business - February/March 2019 - 38
Youth Talk
Millennial Minds
is respect - no one wants to be spoken down to.
They are not your kids, they are your clients, and
they have the resources to afford you along with
the referral base."
Understanding and working
with a younger generation
ACCORDING TO GALLUP, about 73 million millennials were born between 1980 and 1996, and
their goals are not all different from those of other
generations. Their quality of life is important to
them, they want lucrative jobs, and they strive for
financial stability.
Millennials are the first generation of digital
natives or "native speakers" and are completely
savvy when it comes to using computers, navigating social media, etc. This can be a hinderance or
a help when it comes to having one as a client -
depending on how you look at it.
WHICH FACTORS MATTER MOST?
MILLENNIALS AS CLIENTS/CONSUMERS
This generation is often made up of busy professionals who are in the market for their first home,
although they may be on a stricter budget than
others because of student debt and/or the rise in
housing interest rates. They may have young kids
and like living in the city.
Millennials have the means to research products and prices at their fingertips at any given time,
and they are exposed to a lot of information.They
are often well educated and do their homework,
and because of this, they like their design professionals to be straightforward and communicative.
"The advantage of being older is that we have
the experience; however, a win-win is to also have
the knowledge to be able to speak the same language as the younger generations," said Laura
Eagan, CKD, owner of Estrella Cabinet and Design Center in Goodyear, Ariz. "Also important
38
38-40_KBB_0219_YouthTalk.indd 38
By CHELSIE BUTLER
Budget is the main factor for most millennials,
which means quality may not be as important to
them when it comes to their kitchens and baths.
They do a lot of price shopping because they want
to spend their money wisely, but they do not always realize when a product is not up to par.
"Millennials are not wishy washy, but they are
not always in tune with the advantages of opting
for higher-quality materials," said Mitzi Beach,
ASID, CAPS, owner of Mitzi Beach Designs in
Wichita, Kan. "We need to stretch that mindset
because there is still room to teach them about
better alternatives by making valid arguments and
not just trying to make a sale."
One goal of design professionals is to make sure
your clients are not making the wrong decisions
and having to rip out a kitchen or bath in two
years. You need to teach them ahead of time so
they don't have to learn from a bad experience.
According to Jonathan Rowland,Virginia territory manager for Schieber Sales, millennials tend
to spend more on appliances and technology and
will sacrifice on cabinets and countertops.
"The clients of this demographic are definitely
still on a budget and will shop around for a deal,
from plumbing to appliances," said Paula Kennedy, CMKBD, CAPS, of Timeless Kitchen Design in the Seattle area. "They are willing to do the
demolition and paint themselves to save money or
have a friend do framing, for instance."
Kitchen & Bath Business / FEB.-MARCH 2019 / KBBONLINE.COM / The official publication of KBIS (KBIS.com)
1/24/19 10:27 AM
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Kitchen & Bath Business - February/March 2019
Table of Contents for the Digital Edition of Kitchen & Bath Business - February/March 2019
Kitchen & Bath Business - February/March 2019
Contents
Editor’s Note
Show Director’s Note
Happenings
Trends
Hot Topic
Skill Set
Better Business
Tech Savvy
Learning Corner
Dealer Dish
Youth Talk
Favorites
Design With
All Abroad
Balanced Budget
Color Find
Universal Design
KBIS Directory
Sustainable Design
Small Spaces
Before & After
Solutions
What’s Hot
What’s Cool
Extensive renovation bids adieu to a builder-grade kitchen
Designer overcomes kitchen and bath challenges in a Texas home
Waterfront home welcomes indoor & outdoor kitchens
Last Word
Kitchen & Bath Business - February/March 2019 - FC1
Kitchen & Bath Business - February/March 2019 - FC2
Kitchen & Bath Business - February/March 2019 - FC3
Kitchen & Bath Business - February/March 2019 - Kitchen & Bath Business - February/March 2019
Kitchen & Bath Business - February/March 2019 - Cover2
Kitchen & Bath Business - February/March 2019 - 1
Kitchen & Bath Business - February/March 2019 - Contents
Kitchen & Bath Business - February/March 2019 - 3
Kitchen & Bath Business - February/March 2019 - 4
Kitchen & Bath Business - February/March 2019 - 5
Kitchen & Bath Business - February/March 2019 - Editor’s Note
Kitchen & Bath Business - February/March 2019 - 7
Kitchen & Bath Business - February/March 2019 - Show Director’s Note
Kitchen & Bath Business - February/March 2019 - 9
Kitchen & Bath Business - February/March 2019 - Happenings
Kitchen & Bath Business - February/March 2019 - 11
Kitchen & Bath Business - February/March 2019 - 12
Kitchen & Bath Business - February/March 2019 - 13
Kitchen & Bath Business - February/March 2019 - 14
Kitchen & Bath Business - February/March 2019 - 15
Kitchen & Bath Business - February/March 2019 - 16
Kitchen & Bath Business - February/March 2019 - 17
Kitchen & Bath Business - February/March 2019 - Trends
Kitchen & Bath Business - February/March 2019 - 19
Kitchen & Bath Business - February/March 2019 - 20
Kitchen & Bath Business - February/March 2019 - 21
Kitchen & Bath Business - February/March 2019 - 22
Kitchen & Bath Business - February/March 2019 - 23
Kitchen & Bath Business - February/March 2019 - Hot Topic
Kitchen & Bath Business - February/March 2019 - 25
Kitchen & Bath Business - February/March 2019 - Skill Set
Kitchen & Bath Business - February/March 2019 - 27
Kitchen & Bath Business - February/March 2019 - Better Business
Kitchen & Bath Business - February/March 2019 - 29
Kitchen & Bath Business - February/March 2019 - 30
Kitchen & Bath Business - February/March 2019 - 31
Kitchen & Bath Business - February/March 2019 - Tech Savvy
Kitchen & Bath Business - February/March 2019 - 33
Kitchen & Bath Business - February/March 2019 - Learning Corner
Kitchen & Bath Business - February/March 2019 - 35
Kitchen & Bath Business - February/March 2019 - Dealer Dish
Kitchen & Bath Business - February/March 2019 - 37
Kitchen & Bath Business - February/March 2019 - Youth Talk
Kitchen & Bath Business - February/March 2019 - 39
Kitchen & Bath Business - February/March 2019 - 40
Kitchen & Bath Business - February/March 2019 - 41
Kitchen & Bath Business - February/March 2019 - Favorites
Kitchen & Bath Business - February/March 2019 - 43
Kitchen & Bath Business - February/March 2019 - Design With
Kitchen & Bath Business - February/March 2019 - 45
Kitchen & Bath Business - February/March 2019 - 46
Kitchen & Bath Business - February/March 2019 - 47
Kitchen & Bath Business - February/March 2019 - All Abroad
Kitchen & Bath Business - February/March 2019 - 49
Kitchen & Bath Business - February/March 2019 - 50
Kitchen & Bath Business - February/March 2019 - 51
Kitchen & Bath Business - February/March 2019 - Balanced Budget
Kitchen & Bath Business - February/March 2019 - 53
Kitchen & Bath Business - February/March 2019 - 54
Kitchen & Bath Business - February/March 2019 - 55
Kitchen & Bath Business - February/March 2019 - Color Find
Kitchen & Bath Business - February/March 2019 - 57
Kitchen & Bath Business - February/March 2019 - 58
Kitchen & Bath Business - February/March 2019 - 59
Kitchen & Bath Business - February/March 2019 - 60
Kitchen & Bath Business - February/March 2019 - 61
Kitchen & Bath Business - February/March 2019 - Universal Design
Kitchen & Bath Business - February/March 2019 - 63
Kitchen & Bath Business - February/March 2019 - 64
Kitchen & Bath Business - February/March 2019 - KBIS Directory
Kitchen & Bath Business - February/March 2019 - KBIS2
Kitchen & Bath Business - February/March 2019 - KBIS3
Kitchen & Bath Business - February/March 2019 - KBIS4
Kitchen & Bath Business - February/March 2019 - KBIS5
Kitchen & Bath Business - February/March 2019 - KBIS6
Kitchen & Bath Business - February/March 2019 - KBIS7
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Kitchen & Bath Business - February/March 2019 - KBIS9
Kitchen & Bath Business - February/March 2019 - KBIS10
Kitchen & Bath Business - February/March 2019 - KBIS11
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Kitchen & Bath Business - February/March 2019 - KBIS13
Kitchen & Bath Business - February/March 2019 - KBIS14
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Kitchen & Bath Business - February/March 2019 - KBIS17
Kitchen & Bath Business - February/March 2019 - KBIS18
Kitchen & Bath Business - February/March 2019 - KBIS19
Kitchen & Bath Business - February/March 2019 - KBIS20
Kitchen & Bath Business - February/March 2019 - KBIS21
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Kitchen & Bath Business - February/March 2019 - KBIS84
Kitchen & Bath Business - February/March 2019 - KBIS85
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Kitchen & Bath Business - February/March 2019 - KBIS88
Kitchen & Bath Business - February/March 2019 - KBIS89
Kitchen & Bath Business - February/March 2019 - KBIS90
Kitchen & Bath Business - February/March 2019 - 65
Kitchen & Bath Business - February/March 2019 - Sustainable Design
Kitchen & Bath Business - February/March 2019 - 67
Kitchen & Bath Business - February/March 2019 - Small Spaces
Kitchen & Bath Business - February/March 2019 - 69
Kitchen & Bath Business - February/March 2019 - 70
Kitchen & Bath Business - February/March 2019 - 71
Kitchen & Bath Business - February/March 2019 - Before & After
Kitchen & Bath Business - February/March 2019 - 73
Kitchen & Bath Business - February/March 2019 - 74
Kitchen & Bath Business - February/March 2019 - 75
Kitchen & Bath Business - February/March 2019 - Solutions
Kitchen & Bath Business - February/March 2019 - 77
Kitchen & Bath Business - February/March 2019 - 78
Kitchen & Bath Business - February/March 2019 - 79
Kitchen & Bath Business - February/March 2019 - What’s Hot
Kitchen & Bath Business - February/March 2019 - 81
Kitchen & Bath Business - February/March 2019 - 82
Kitchen & Bath Business - February/March 2019 - 83
Kitchen & Bath Business - February/March 2019 - 84
Kitchen & Bath Business - February/March 2019 - 85
Kitchen & Bath Business - February/March 2019 - What’s Cool
Kitchen & Bath Business - February/March 2019 - 87
Kitchen & Bath Business - February/March 2019 - 88
Kitchen & Bath Business - February/March 2019 - 89
Kitchen & Bath Business - February/March 2019 - 90
Kitchen & Bath Business - February/March 2019 - 91
Kitchen & Bath Business - February/March 2019 - 92
Kitchen & Bath Business - February/March 2019 - 93
Kitchen & Bath Business - February/March 2019 - Extensive renovation bids adieu to a builder-grade kitchen
Kitchen & Bath Business - February/March 2019 - 95
Kitchen & Bath Business - February/March 2019 - 96
Kitchen & Bath Business - February/March 2019 - 97
Kitchen & Bath Business - February/March 2019 - Designer overcomes kitchen and bath challenges in a Texas home
Kitchen & Bath Business - February/March 2019 - 99
Kitchen & Bath Business - February/March 2019 - 100
Kitchen & Bath Business - February/March 2019 - 101
Kitchen & Bath Business - February/March 2019 - 102
Kitchen & Bath Business - February/March 2019 - 103
Kitchen & Bath Business - February/March 2019 - Waterfront home welcomes indoor & outdoor kitchens
Kitchen & Bath Business - February/March 2019 - 105
Kitchen & Bath Business - February/March 2019 - 106
Kitchen & Bath Business - February/March 2019 - 107
Kitchen & Bath Business - February/March 2019 - 108
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Kitchen & Bath Business - February/March 2019 - 111
Kitchen & Bath Business - February/March 2019 - Last Word
Kitchen & Bath Business - February/March 2019 - Cover3
Kitchen & Bath Business - February/March 2019 - Cover4
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